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2017 was Facebook’s hardest year

A smartphone user shows the Facebook application on his phone in the central Bosnian town of Zenica, in this photo illustration, May 2, 2013. Facebook Inc said July 24, 2013 that revenue in the second quarter was $1.813 billion, compared to $1.184 billion in the year ago period. REUTERS/Dado Ruvic /Files (BOSNIA AND HERZEGOVINA - Tags: SOCIETY SCIENCE TECHNOLOGY BUSINESS)

A smartphone user shows the Facebook application on his phone in the central Bosnian town of Zenica, in this photo illustration, May 2, 2013. Facebook Inc said July 24, 2013 that revenue in the second quarter was $1.813 billion, compared to $1.184 billion in the year ago period. REUTERS/Dado Ruvic /Files (BOSNIA AND HERZEGOVINA – Tags: SOCIETY SCIENCE TECHNOLOGY BUSINESS)

In 2017, we heard negative news about Facebook, inappropriate content, fake news, and privacy scandals with third parties. All of these may damage Facebook name. add to the previous point, that it has lost almost $100 billion in market value recently.

Is this a signal that advertising with Facebook could be over?

Honestly, this possibility is so impossible because Facebook is one of the biggest worldwide advertising platforms but what is the advertisers’ expectation?.

They just need greater transparency

For further read please review this article