Reaching the top of the search engines for your target keyword(s) takes a good amount of work.
Even if you have a basic understanding of how search engines work, it’s never easy to push your site to page one, let alone to the top position.
There are many things that you need to research, compare and plan out, before you launch your SEO strategy.
With nearly 60% of B2B marketers saying that SEO has the biggest impact on lead generation, this isn’t something you want to ignore. Instead, it’s a strategy that you need to embrace.
What I’ve done with this post is to create a list of nine SEO tools that you need in order to achieve success from day one. This doesn’t mean you’ll reach all of your goals within days. What it does mean, however, is that these tools will put you on the right path.
Top SEO Tools
When you have a business website, regardless of the niche, it’s essential to implement a marketing strategy. This should include a strong emphasis on SEO. You need to answer three questions, as you get started:
These are the most important questions, as the answers will help you better understand your current strategy and what to expect in the future.
Download a printable cheat sheet of these 9 SEO tools you need in order to achieve success from day one.
The following nine tools will help you on your journey to SEO success. Make sure that you have these on your team from day one.
More than an interesting name, AuthoritySpy is one of the top link building tools out there. Its tagline gives an overview of what it offers:
“The Most Powerful Software for Finding + Analyzing Influential People & Blogs On the Web!”
If you want to find the top influencers in your niche, if you want to follow and potentially connect with these people, AuthoritySpy can put you on the right path.
The nice thing about this tool is the way that it pulls data from a variety of online sources, including but not limited to: Twitter, Facebook, Google +, Klout and AllTop.
Rather than spend all your time scouring these sites for the right information, AuthoritySpy does all of the work for you.
Influencer marketing continues to pick up steam in 2016 and, with the help of this tool, you’ll find yourself in position to successfully implement this strategy.
Are you attempting to build links to your website? Are you doing so through outreach? From day one, this is a technique that you need to understand.
If you want to avoid organizational issues, if you want to better communicate with your team as you implement this strategy, Buzzstream can step in and provide you with high quality service.
By helping you to “conduct outreach that’s personalized and efficient,” it’s easier to achieve your goals without coming across as a spammer.
The Buzzstream link building tools are second to none. The thing I like best is how it allows you to spend more time on link building and less time on spreadsheets and monitoring.
If you want to research prospects, monitor your link building efforts and better connect with influencers in your space, there aren’t many tools with as much to offer.
I am a big fan of Buzzstream and it’s one of the tools I always suggest to people who are new to SEO.
Call it Help a Reporter Out. Call it HARO. Call it whatever you want, as long as you are using it to your advantage.
This isn’t your traditional SEO tool, which is why so many people overlook exactly what it can do for them.
Here is how HARO describes its service:
“HARO provides journalists with a robust database of sources for upcoming stories and daily opportunities for sources to secure valuable media coverage.”
From an SEO point of view, you won’t concern yourself with the journalist side of the equation. Instead, you want to be the person on the other side of the process. You want to be the source for an upcoming story.
The way HARO works is simple. Once you sign up and provide some basic information on your company, you’ll receive three emails per day with media opportunities.
As you find those that suit you, you are given the opportunity to pitch yourself as a source to the journalist. If you are lucky enough to successfully connect, you will provide the journalist with a quote, answers to questions and any other information they are looking for. This is beneficial for a couple reasons:
Both of these things are SEO gold.
If you are looking for a great way to build your brand and obtain inbound links, HARO is a good place to start. It’s free to use, simple to understand and extremely powerful, in terms of SEO impact.
You spend a lot of time building backlinks to your website, but there are two questions that will always be floating around your head:
Answering these questions can be difficult, especially if you rely on a manual process for tracking. Fortunately, a tool, such as Linkody, can rescue you from wasted time and lost productivity.
In short, this tool notifies you when you gain or lose a backlink. It provides a variety of information pertaining to each link, such as:
As an added bonus, you can also use Linkody to track your competitors. Every time a competing website gets a new link, the tool can send you an email notification. This gives you the opportunity to score the same link for your website.
When done right, link building is one of the best ways to push your website to the top of the search engines. With Linkody, you can track your progress every step of the way.
All backlinks are created equal, right? Well, not exactly. You need to realize, from day one, that some backlinks hold more weight than others. These are the ones that you want to chase after.
Of course, obtaining backlinks from high quality websites is easier said than done. One of the best ways to improve your odds is to form relationships with journalists in your space. This is where Muck Rack is known to help.
Find the right person to pitch, by searching keywords, company names, competitors, beats, outlets, media types and more. This is one of those tools that becomes easier to use over time. The more searches you conduct, the easier it is to focus on the information that best suits you.
Brian Dean of Backlinko is also a big fan of this tool, sharing the following screenshot:
As you can see, you get a lot of information when you run a journalist search. This search, for example, was guided by the term “SEO.” It shares a variety of data, such as:
Once you have this data, you can reach out to journalists directly, follow them on social media or simply keep them in mind for future opportunities.
If you want to build links, start by first building relationships. Muck Rack makes it easy to get friendly with journalists from one side of the globe to the next, spanning every industry imaginable.
It’s possible to dig up link building opportunities by hand, but it can take a lot of time to do so. Why waste your time on this when there are tools, such as Ontolo, that do everything for you?
While Ontolo provides a variety of research tools, it’s those for building links that I find most helpful.
At $97 per month, you may shy away from this tool. You may decide that you can handle everything on your own. This is your decision, but there’s a good chance you’ll end up coming back to this tool in the long run.
The primary purpose of this tool is to show you link opportunities, allowing you to pick and choose the ones that you feel best about. Start out by telling Ontolo the types of links that you are chasing, such as those from other blogs.
After running a search, you are provided with results in a well organized spreadsheet. From there, it’s your job to reach out to each source, determine if it’s a good opportunity and move forward in the appropriate manner.
Ontolo doesn’t guarantee link building success, but it’s definitely a step in the right direction. You can use this tool to uncover hundreds upon hundreds of linking partners. Even if you only grab a few links every now and again, it’s well worth it from an SEO perspective.
I’ve discussed Ahrefs time and time again on my blog, and here is why: it’s simply one of the best tools around when it comes to SEO and content marketing.
There is a lot to like about Ahrefs, but let’s focus on two features:
It’s hard to explain just how powerful Ahrefs truly is. If you want to experiment with this tool, including the features above, among others, you need to take a look with your own two eyes. This is the best way to see exactly what it can do for you.
With approximately 75 million websites powered by WordPress, you don’t have to second guess whether or not this is the right CMS for you.
While WordPress is SEO friendly out of the box, it’s important to use a few plugins to improve performance in the search engines.
All in One SEO Pack has long been a favorite among WordPress users, thanks to its ease of use, efficiency and, of course, stellar results.
According to its official download page, All in One SEO Pack has been downloaded nearly 30 million times. This makes it the most downloaded plugin ever. Think about that for a second.
With All in One SEO Pack, you don’t have to know much about search engine optimization to put your website on the right track. Instead, the plugin automatically optimizes your site for the major search engines.
One of the top features of this plugin is how easily it can be customized to suit the needs of your website.
This allows you to get exactly what you want, from an SEO perspective and nothing that you don’t.
Some of the most popular features of the plugin include:
The day that you setup a WordPress website is the day that you should download All in One SEO Pack. Once you have everything the way you want it, you won’t have to do anything else. Instead, you can focus on other areas of SEO, knowing that the on-page optimization of your website is in good hands.
The Raven marketing platform is more than one tool. It’s a suite of tools that help with almost every area of SEO, allowing you to get everything you need in one place.
The company has this to say about its many tools:
“You won’t find another marketing platform that saves your agency more time.”
Of course, you don’t have to be part of an agency to use Raven Tools. Anybody with a website and an interest in SEO can take advantage of numerous tools, some of which include:
And, that is just the start. There are more than 20 other tools that you can use to boost search engine rankings and better understand the inner workings of your website.
Its SEO Auditor tool is one of the best I have used. While there are many tools like this, Raven stands out, because it shows you exactly what you can do to improve your website. There is no guesswork involved. The tool provides a clear-cut game plan on what to do next.
If you get involved with this set of tools, make sure that you set aside enough time to learn how to use each one. You’ll have access to more help and more data than you ever imagined possible. As long as you know how to harness this information, the Raven marketing platform may be your secret to SEO success.
When it comes to organic rankings, there is no simple way to push your website to the top of the search engines.
The best thing that you can do is implement a sound strategy, stick with it over the long run and be ready to roll with the punches.
When you combine this approach with a variety of high level tools, you’ll have the basics in place for reaching all your SEO related goals.