June 2, 2016

Programmatic Ad Buying: A Tactical Primer

A few months ago, we covered the four strategic phases of lean display advertising. The first phase consists of setting up your initial tests or experiments, […]
June 2, 2016

Get With The Programmatic: A Primer On Programmatic Advertising

Learn the ins and outs of programmatic, and discover how it’s changing the face of display advertising. Chances are you’ve heard the buzz surrounding programmatic advertising […]
May 30, 2016

Demystifying the display advertising landscape

Confused by the display advertising landscape? You’re not alone. Columnist and Googler Brad Bender simplifies this complex topic and dives into the three components of programmatic […]
April 4, 2016

Does Google stand a chance against Facebook in mobile display?

Several agency reports pointed to Google’s display business strengthening in Q4. A look at what the company is up against and how Facebook came to dominate […]
February 9, 2016

Google: Flash Ads Are Finally Going Out, HTML5 Ads Are In

Flash-based ads will no longer be accepted starting January 2, 2017. Ginny Marvin on February 9, 2016 at 1:52 pm After taking many steps in this […]