Social Media Marketing

Manage your Facebook, Instagram, LinkedIn, Twitter and Google ad campaigns and reach specific target audiences, all within AdNIKA advertising solution.

Run a data-driven Social Media Marketing Campaign

Social media advertising is a powerful marketing tactic that has the power to drive leads, boost revenue, increase brand awareness, and more. In this guide, we’ll talk about why it’s so effective, how to create a strategy for your business, and provide inspiration to help get you started.

With AdNIKA, you won’t just grow bigger — you’ll grow smarter

AdNIKA experts help you to run Ads on top social media advertising platforms:

Including Facebook, Instagram, LinkedIn, Twitter, YouTube.

Facebook Advertising

Number of People on Facebook: Nearly 2.5 billion people around the world use Facebook. That’s more than 30% of the world’s population.

Advertising on Facebook includes a range of ad types, including:

  • Photo ads
  • Video ads
  • Story ads
  • Lead ads

Facebook Lead Ads: 
Capture lead information without directing people out of the Facebook platform. No matter your business’ size or industry, you can use lead ads to find potential customers who are likely interested in their products or services.

  • Facebook Feed Video

  • Facebook Stories

  • Facebook Feed Video

  • Facebook Feed Pic

  • Facebook-Ads-Collection

  • Facebook-Ads-Carousel

Instagram Advertising

Number of People on Facebook: Instagram has over 1 billion monthly users globally.

Advertising on Instagram includes a range of ad types, including:

  • Photo ads
  • Video ads
  • Story ads
  • Ads in Explore
  • Lead ads
  • Shopping Post ads

Instagram Shopping Post Ads:
Shopping Post ads allow you to include a tag that shows the product’s name and price within your image. Clicking on the tag takes your prospects directly to a product page where they can purchase the item — all without leaving the Instagram app.

  • Instagram Video Ads

  • Instagram Stories Ads 3

  • Instagram Stories Ads2

  • Instagram Stories Ads

  • Instagram Photo Ads

  • Instagram Feed Ads 2

  • Instagram Feed Ads 1

  • Instagram Collection Ads

  • Instagram Carousel Ads

  • Instagram Ads in Explore

Linkedin Advertising

Over 660 million monthly-active members worldwide. Users on the platform are largely made up of working professionals which makes LinkedIn a great place for B2B (business-to-business) advertising. LinkedIn is the go-to platform for working professionals, which provides B2B advertisers a large audience pool to reach. Plus, the advantage of advertising on LinkedIn is definitely its unique targeting capabilities. On LinkedIn, you’ll have access to unique targeting criteria that isn’t available on other platforms.

You can target users on LinkedIn by unique demographics, including:

  • Job title
  • Job function
  • Industry

Maybe you only want to advertise to potential customers at the director level who work in customer service within the recruiting industry. LinkedIn’s targeting capabilities make that possible.

  • Linkedin Text Ads

  • Linkedin Sponsored Messaging

  • Linkedin Sponsord Content

  • Linkedin Dynamic Ads

Plus, with the option to include lead gen forms in your LinkedIn ads, LinkedIn can be a lead generation machine. This will allow you to not only reach a very specific audience but also receive leads from the ads without directing them outside of the LinkedIn platform.

The most interesting ad type on LinkedIn is Message Ads. LinkedIn Message Ads allow you to send direct messages to your prospects to spark an immediate action.

How to drive engagement with LinkedIn Message Ads:

  • Deliver a targeted message with a single CTA.
  • Drive stronger engagement and response than traditional emails.
  • Measure the impact of your messages.

Twitter Advertising

Twitter has over 330 million monthly users globally. Advertisers have discovered a few niches that have high engagement on Twitter: B2B and eCommerce. Many B2B companies are using Twitter as a digital marketing tool, and Twitter users are known to spend a lot of money online. This makes advertising to these audiences a great strategy.

Twitter breaks down their ads into five goals:

  • Awareness
  • Tweet engagement
  • Follows
  • Website click
  • App downloads

Twitter ads cover a range of goals:

  • Awareness: promote your tweets and maximize your reach.
  • Tweet engagement: promote your tweets and get more retweets, likes, and replies.
  • Follows: promote your account and grow your Twitter following.
  • Website clicks and app downloads: promote your website or app and get more traffic and downloads. All of these can work together to help you grow your audience on the platform and convert users into customers.
  • Twitter Ads Amplify Pre roll

  • Twitter Promoted Text

  • Twitter Promoted Poll

  • Twitter Promoted Image

  • Twitter Promoted Account

  • Twitter Ads Promoted Video

  • Twitter Ads Promoted Live Video Periscope

  • Twitter ads Promoted GIF

  • Twitter Ads First View

  • Twitter Ads Amplify Sponsorship

  • Twitter Ads Amplify Pre roll

Youtube Advertising

YouTube is the second largest search engine, second only to Google, with over 2 billion monthly active users.

Ads on YouTube appear before and during other YouTube videos or as a stand-alone promoted video that’s displayed after performing a search.

  • Youtube Video Discovery Ads

  • Youtube Skippable instream Ads

  • Youtube Outstream Ads

  • Youtube Non-skippable instream Ads

  • Youtube Masthead Ads

  • Youtube Bumper Ads

Advertising on YouTube can be highly-contextualized. Since you can target by demographic information and interests, you can serve your videos to specific relevant audiences already watching videos from similar brands or on related topics.

Hear from our precious clients!

  • AdNIKA provided us with their Inbound Sales and Marketing solutions through Hubspot. They helped us generate more qualified leads for our sales team, drive website traffic, increase customer engagement, and grow our customer base. AdNIKA is a reliable partner that has always taken our specific goals and needs seriously.
  • Being not only an artist myself, but I also manage a collective of DJs. In order to promote a full-service solution to our clients, we needed a new website that could attract the right traffic and promote the brand. AdNika built and designed our latest website which helped us attract many more customers. I’m very happy! 
    Denise Lopez
    XOXO Agency
  • AdNIKA helped Sea Technology with setting up new digital channels, such as our website, to attract more customers and leverage our brand. We are very satisfied with the results and we will continue with the implementation of lead generation, marketing automation and performance marketing.
  • AdNIKA has helped us plan, implement and optimize ad campaigns on Facebook and Instagram. AdNIKA is truly committed to Performance Marketing. They provided us with a fantastic dashboard with detailed KPIs that helped us track the campaigns’ performance in real time. AdNIKA also gave us helpful and dedicated support during the whole project, and the campaigns turned out to be a great success. We highly recommend working with AdNIKA’s growth experts.
    Christer Pihlqvist
    Kapi Marketing

Social media advertising can drive leads and sales for your business.

Stop hopping between channels. AdNIKA provide you with Social Media Advertising solution to rule them all.

Federico Perssion- AdNIKA

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