How To Start Lead Scoring To Fuel Your Nurturing (SV)

Leads aren’t all made equal… I’m sure you’ve heard it before (from your sales team). However, this is correct. Leads might enter your sales process at any point during the process. Some leads may appear to be ”hotter” or ”qualified” than others. To get to the finish of your sales process, these people only need a […]

Top 9 Benefits of Marketing Automation (SV)

For some reason, whenever I hear the words ”marketing automation,” I think of the ”Transformers” movie with Shia LaBeouf and Megan Fox. It makes me think of the Autobots doing all our marketing — which would be pretty cool. But today, we’re not going to be talking about the robots from Cybertron. Instead, let’s focus on how […]

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