To compete with Amazon, Apple’s strategy was invented cable TV. Nowadays, Apple’s plan to launch a new project, selling the subscription for certain video service via TV app, rather than individually downloading from the App Store.
It makes Apple TV a central place to search, watch and purchase content and has a prominent disadvantage such as simplifying the process on Apple TV, iPhone an iPads.
Apple hopes to boost its services business again and forecasts to generate $50 billion a year in revenue by 2021.
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