Free resources
Free marketing templates, kits and guides
Free marketing templates for planning marketing, sales and social media, as editable Word, Excel, PowerPoint and PDF files. Each page walks through what the file contains before you download it, and two of them carry a calculator you can use straight in your browser.
:quality(78))
Browse by topic
Templates, kits and calculators
Filter by topic, or just scroll. Every card opens a page that goes through the file section by section, so you know what you're getting before you fill in a form.
TemplateMarketing Plan Template
A Word marketing plan template with a SWOT table, target market and personas, a marketing mix section, a budget table and a channel plan.Get the free template
TemplateSocial Media Content Calendar
An Excel calendar for planning posts on X (Twitter), Facebook, LinkedIn, Instagram and Pinterest, with a monthly planner, a posting schedule and a content library.Get the free template
TemplateSales Plan Template
A Word sales plan template covering mission, team, target market, tools, positioning, prospecting, action plan, goals and budget.Get the free template
TemplateContent Mapping Template
A 15-page crash course on content mapping and a Word template with three persona profiles and a content map for each lifecycle stage.Get the free template
CalculatorLead Goal Calculator
Work out how many leads marketing must hand to sales each month to hit the revenue target, then track every region against that plan.Use the calculator
GuideMarketing Automation Guide
A 53-page guide to setting up marketing automation in five steps, with templates for goals, personas, the buyer journey, workflows, lead scoring and A/B tests.Get the free guide
TemplateEmail Marketing Plan Template
An Excel planner for every email you send, with owner, status, subject line and lists, and delivery, open and click rates worked out for you.Get the free template
KitAdvertising Plan Kit
An advertising plan template, a 12-slide pitch deck and an 8-page guide to the costs, pros and cons of six types of advertising.Get the free kit
KitEcommerce Planning Kit
A Word e-commerce marketing plan and an Excel tracker for traffic, add-to-cart, checkout and repurchase rates across every channel you sell on.Get the free kit
KitA/B Testing Kit
A significance calculator and a test tracker in Excel, for deciding when an A/B test result is real and keeping a record of every test you run.Get the free kit
KitProduct Marketing Kit
Fourteen product marketing templates, from positioning, personas and pricing to a launch plan, roadmap, life cycle map and a 20-slide product deck.Get the free kit
Kit10 Social Media Templates
Ten social media templates: an audit, a report deck, an editorial calendar, post logs, a paid social budget, a proposal, hashtag holidays, image sizes and RFP questions.Get the free kit
TemplateGrowth Strategy Template
A Word growth strategy template: rationale, primary and secondary targets, action plan, team, funding and tools, and a results table to report back on.Get the free template
KitConsultant's Success Kit
Eight templates for consultants: a consulting plan, business plan, marketing and sales plans, SWOT, Five Forces, an onboarding checklist and a 16-slide client deck.Get the free kit
TemplateProductivity Templates
An Excel workbook with a task prioritisation score, a team hours calculator and progress charts for keeping a project on track.Get the free template
Keep reading
More plain-English guides
Two questions tend to come up halfway through a plan: what will this cost, and what does that term actually mean? These pages answer both.
- 01
Digital marketing glossary
Plain definitions of the terms you'll meet in these templates, including the ones the industry still argues about.
- 02
What SEO costs
What moves the price of SEO, and why a fixed monthly package is often the wrong shape for the work.
- 03
What social media management costs
What changes the number, and why the cheapest package usually turns out to be the expensive one.
- 04
What PPC management costs
Why percentage-of-spend pricing works against you, and how to compare two agency quotes properly.
FAQ
Questions about the downloads
Short answers about the files, the form and what you can do with them.
Yes, completely. There's no payment and no trial to cancel later. You fill in a short form (name, work email, company, phone and country) and the download button shows up on the page straight away. We may get in touch about our services now and then, and you can unsubscribe whenever you like.
Ordinary Office files: Word documents, Excel workbooks, PowerPoint decks and PDF guides, with the bigger kits zipped into a single download. Each page lists exactly which files you get, so there's nothing unexpected when you open the ZIP, and none of it needs special software.
Yes. Upload the Word or Excel file to Google Drive and open it in Docs or Sheets. Most formatting and formulas survive the trip, but check the totals and any charts once it has converted, because a few Excel features don't carry over perfectly.
Start with whatever is hurting this month. Planning the year? Take the marketing plan template. Social posts keep slipping? The content calendar. Sales targets feel like guesswork? The sales goal calculator turns a revenue number into the leads you'd need. The topic filters above get you there faster.
No. A few of the forms ask whether you already use HubSpot, simply so we know who we're talking to, and either answer gets you the file. The templates themselves are plain Office files that work on their own.
Yes, that's most of what we do. We plan and run marketing, sales and HubSpot work for companies from our offices in Dubai and Stockholm. Bring whatever you've filled in so far (half a plan is a perfectly good starting point) and we'll take it from there.
No questions match — try another search.
Need a hand?
Want help turning a template into a plan?
We plan and run marketing for companies in the UAE and Sweden, from strategy and websites to SEO, social and HubSpot. Tell us where you're stuck.