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Design Empire Case Study

Adnika and Designer’s Empire successfully elevated the brand’s digital presence, resulting in substantial business growth and a stronger connection with their audience.

The Numbers Show It All

Digitalization and growth with an
All-in-One growth solution provided by Adnika

Increase in website traffic
0 %
Increase in Sales
0 %

40%

Conversion Rate

Summary

In the vibrant and competitive landscape of UAE’s fashion industry, Designer’s Empire has carved a niche for itself as a homegrown brand celebrated for its creativity and commitment to quality. This case study explores how Adnika, a leading digital marketing agency, partnered with Designer’s Empire to amplify their online presence and drive business growth through a meticulously crafted Shopify website, strategic Google Ads campaigns, and engaging social media management.

History of Designer’s Empire and the Collaboration

Designer’s Empire, founded in 2010 by Lamia Khan and Bodour Khoory, has blossomed into one of UAE’s most renowned fashion houses. Known for their impeccable craftsmanship and timeless designs, Designer’s Empire pays homage to nature’s beauty through classic artistic forms like loose brush strokes and mosaic work, translated into ethereal embroideries on modern silhouettes. Their collections, characterized by signature pastel hues and luxurious yet cooling summer textiles, cater to every woman with diverse cuts and shades.

As Designer’s Empire continued to captivate the fashion-forward clientele of the UAE, they recognized the need to strengthen their digital presence to reach a broader audience and enhance customer engagement. This realization led to the collaboration with Adnika in early 2023. The objective was clear: to create an online platform that mirrored the brand’s credibility and facilitated seamless shopping experiences, while also leveraging digital marketing strategies to drive traffic and sales.

The Journey with Adnika

  1. Building a Shopify Website Adnika’s first step was to build a robust Shopify website that embodied the elegance and sophistication of Designer’s Empire. The website was designed with a user-friendly interface, ensuring a smooth and enjoyable shopping experience. The site’s aesthetic was carefully curated to reflect the brand’s values, showcasing their collections in a visually appealing manner that resonated with their clientele.
  2. Google Ads To boost visibility and attract potential customers, Adnika implemented a comprehensive Google Ads strategy. Through targeted campaigns, Adnika was able to drive significant traffic to the new Shopify website. The ads were crafted to highlight Designer’s Empire’s unique selling points, such as their exclusive designs, high-quality craftsmanship, and seasonal collections.
  3. Social Media Management Adnika took over the management of Designer’s Empire’s social media channels, creating and curating content that engaged and inspired their audience. Through a mix of beautiful imagery, behind-the-scenes glimpses, and interactive posts, Adnika helped to strengthen Designer’s Empire’s online community. Social media campaigns were aligned with the brand’s launches and events, ensuring consistent and strategic engagement with followers.

 

Key Performance Indicators (KPIs)

  • Website Traffic: There was a 40% increase in website traffic within the first six months of launching the new Shopify site.
  • Conversion Rate: The conversion rate improved by 40%, indicating a seamless and effective shopping experience.
  • Return on Ad Spend (ROAS): The Google Ads campaigns achieved a ROAS of 4:1, demonstrating the effectiveness of the targeted ads in driving sales.
  • Social Media Engagement: Engagement rates on social media platforms saw a 40% increase, with a notable rise in followers and interactions.
  • Sales Growth: Overall sales grew by 35% in the six months following the implementation of the digital strategies.

Through a collaborative effort, Adnika and Designer’s Empire successfully elevated the brand’s digital presence, resulting in substantial business growth and a stronger connection with their audience. This case study underscores the power of a well-executed digital marketing strategy in transforming a brand’s reach and impact in today’s competitive market.

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