Performance marketing
Google, Meta and paid social measured on cost per qualified enquiry — not impressions, not reach, and not a ROAS figure that counts the same sale twice.
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Support@adnika.comPartners & recognition
The platforms we build and run campaigns in, and the clients whose numbers we publish with their names on. HubSpot is the one partnership we claim; the rest are tools we use, not badges.
The problem
Property, legal, healthcare and finance clicks here cost multiples of what they do in most markets, and they rise every year. That makes waste expensive fast.
Every wasted click in this market costs more than it would anywhere else
Return on ad spend is easy to inflate — count assisted conversions generously, attribute a returning customer to a retargeting click, and the number looks excellent while the business grows no faster.
Media agencies optimise the auction and hand traffic to a page they did not build and cannot change. Half the wasted spend in this market is a bidding problem and half is a landing problem, and only one of them usually gets an owner.
A campaign judged on form fills will happily produce a hundred unqualified enquiries. Without CRM feedback on which leads became deals, optimisation is aimed at the wrong target.
What we do
Paid channels and the pages they land on.
Search, Shopping and Performance Max, managed to cost per qualified lead.
Google Ads built around qualified enquiries and negative keyword discipline.
Video advertising where the intent is built rather than captured.
Meta, LinkedIn and TikTok chosen by where the audience decides.
The landing page, because half of wasted spend is a landing problem.
Campaigns built against qualified enquiries rather than a lead count.
Feeding deal outcomes back into the platforms so bidding optimises on revenue.
Every capability in one place — strategy, web, search, content, paid, CRM and creative.
Capabilities in detail
Channel by channel, plus the work around the campaign that decides whether it pays.
Built around intent rather than a keyword list, with the negative keyword work that stops a Dubai budget disappearing into irrelevant traffic.
Feed quality first — most Shopping underperformance is a product feed problem wearing a bidding costume.
Segmented by behaviour and capped, because the fastest way to waste display budget is to show everyone the same banner forever.
For considered purchases where demand has to be built before it can be captured.
Facebook and Instagram, with creative treated as the main lever it actually is.
Expensive per click and often worth it in B2B, provided the targeting is tight and the offer suits a professional context.
Where the audience is genuinely there — which in this market is true for some categories and wishful thinking for others.
Still a real channel in the GCC for younger audiences, and frequently overlooked for that reason.
Pages built for the campaign, tested, and fast — not an existing page borrowed because it was there.
Rebuilt and verified before spend, because everything downstream is worthless otherwise.
For accuracy where browser tracking has been eroded by privacy changes.
Deal outcomes fed back from the CRM so bidding optimises on revenue rather than on forms.
Systematic rotation and measurement, because creative fatigue is the most common cause of a campaign quietly getting worse.
Spend planned across the month and the quarter, with a forecast you can hold us to.
Technology
Where the media runs and how it is measured.
Where the paid budget actually goes.
Making the numbers true.
What the click arrives on.
What happens after the click.
How we know whether it worked.
For Shopping and catalogue campaigns.
How we work
Tracking first, then structure, then spend. Scaling a campaign you cannot measure is the most expensive habit in this market.
Most accounts we inherit have conversion tracking that has been broken for months, duplicate conversions inflating results, or a thank-you page firing on refresh. Everything downstream depends on this being right.
Campaign and ad-group structure that isolates intent, so bids and budget follow performance rather than averaging across everything.
We build the page the traffic lands on, so the promise in the ad matches what the visitor sees and the form is one a person will finish. This is the half of paid performance most media agencies cannot touch.
Deal outcomes from the CRM pushed back into the ad platforms, so bidding optimises on qualified pipeline instead of raw form fills.
Why us
Because we own the whole path from impression to deal, the usual places money leaks are all in scope.
Almost every account we take over has broken or double-counted conversions. Optimising on wrong data is worse than not optimising.
Half of wasted spend is a landing problem. Most media agencies cannot change the page and quietly optimise around it.
Deal outcomes pushed back into the platforms, so the algorithm chases qualified pipeline rather than form fills.
Healthcare and property advertising here is regulated. Creative planned to the rules beats creative pulled after the media is paid for.
Industries
Every number below is the count of case studies we have actually published in that sector, and the best result among them. Nothing is a counter.
Selected work
:quality(80))
Two disconnected websites rebuilt as one bilingual WordPress site with a HubSpot funnel behind it.
:quality(80))
Seventy-two treatment pages in Dubai’s most contested clinical category, built inside DHA advertising rules.
:quality(80))
One site carrying aesthetics, dentistry and surgery — three audiences, three routes, one design system.
:quality(80))
A Dubai property platform with filterable listing search, a map of the city and a mortgage tool.
:quality(80))
A scroll-scrubbed WebGL scene experience spanning six divisions — and still a PageSpeed of 90.
:quality(80))
Office furniture on Shopify, serving a single-chair buyer and a corporate fit-out from one catalogue.
:quality(80))
A smart-lock catalogue with parallel routes by product, by industry and straight to the flagship.
Client stories
On camera and in writing — swipe through the founders and teams we’ve helped design, build and grow.
In their words
GMC is thrilled to extend our heartfelt appreciation to Adnika! Collaborating with Ehsan and his team has consistently been an absolute delight. Ehsan's dedication and commitment have ensured that German Medical Center remains an exceedingly satisfied and happy client, especially regarding their Hubspot Onboarding, Digital Marketing, Website Development, Content Creation and Social Media Marketing. Adnika is indeed the Best Digital and Growth Marketing Agency in UAE!
Adnika provided us with their Inbound Sales and Marketing solutions through Hubspot. They helped us generate more qualified leads for our sales team, drive website traffic, increase customer engagement, and grow our customer base. Adnika is a reliable partner that has always taken our specific goals and needs seriously.
Adnika has helped us plan, implement and optimize ad campaigns on Facebook and Instagram. Adnika is truly committed to Performance Marketing. They provided us with a fantastic dashboard with detailed KPIs that helped us track the campaigns’ performance in real time. Adnika also gave us helpful and dedicated support during the whole project, and the campaigns turned out to be a great success. We highly recommend working with Adnika's growth experts.
We really enjoyed working with Adnika’s team. Not only are they talented, but they all take the time to understand whom they're working with, what they're trying to accomplish, and how to help the business achieve its goals. The quality of work we've experienced has made a huge difference for us and helped drive new business.
Adnika helped Sea Technology with setting up new digital channels, such as Google Search Ads, to attract more customers and leverage our brand. We are very satisfied with the results and we will continue with the implementation of lead generation, marketing automation, and performance marketing.
Working with the Adnika team has been a real pleasure! Extremely friendly, Ehsan and Elin are always available with prompt replies, valuable insights, patience, a problem-solving attitude, and high knowledge. Super easy to work with them. I highly recommend the Adnika team to help your business!
I am an artist, but I also manage a collective of DJs. In order to promote our services to our clients, we needed Inbound solutions that could attract the right traffic and promote the brand. Adnika built and designed our Inbound processes as well as create and manage campaigns on social media and Google Ads which helped us attract many more customers. I’m very happy!
We've been using Adnika growth marketing solutions only for a few months. They are highly professional, competent, experienced, and creative. Get ready to get to work with this agency. They will come alongside you as a business owner and feel your pain and joy! Get ready to transform your business.
Questions
What advertisers here ask before handing over a budget.
Management fees are usually a percentage of spend or a flat retainer, commonly from around AED 8,000 a month at the smaller end. Media budget is separate and is the larger number. Be wary of a percentage-only model at low spend — it gives the agency an incentive to spend more rather than to spend well.
Enough to generate statistically useful data inside a month, which in expensive Dubai categories means more than most businesses expect. Below that threshold you are paying for learning that never completes. We would rather tell you the floor than take a budget that cannot work.
A concentrated, high-value market with a lot of competing advertisers and comparatively few searchers. Property, legal, healthcare and finance are the extreme cases. It is also exactly why organic search matters more here than in cheaper markets.
Google when demand already exists and people are searching for what you sell. Meta and paid social when demand has to be created, or when the product is visual and the decision is impulsive. Most established businesses start with Google and add social once the funnel converts.
The audit decides. A well-structured account with broken tracking is worth fixing; an account with tangled campaign structure and years of accumulated negatives is often faster to rebuild. We show you the reasoning rather than defaulting to a rebuild because it bills more.
Meaningless without knowing what a lead is worth to you and what proportion close. A AED 400 lead is excellent at a AED 40,000 deal value and terrible at AED 800. We start from your deal value and close rate, then work backwards to a target.
Because it is the easiest number to inflate. Count assisted conversions generously, attribute a returning customer to a retargeting click, and ROAS looks excellent while revenue is flat. Cost per qualified enquiry, and what proportion of those become deals, is harder to fake.
Tracking verification first, which usually takes days rather than weeks, and we would rather delay spend than scale a campaign we cannot measure. Most accounts we inherit need that fixed before anything else is worth doing.
No questions match — try another search.
Next step
A straight read of your account structure, tracking accuracy and landing pages — with the wasted spend quantified, whether or not you work with us.
+288% organic traffic
