We switch workflows off
A quarterly review that retires what is not earning its place. Most portals only ever accumulate, and the noise eventually costs more than the automation earns.
HubSpot & CRM
Marketing automation that runs the follow-up nobody has time for
Automation is worth having for one reason: it does the follow-up consistently, and no human team does. It stops being worth having the moment it is sending things nobody asked for, which is most implementations by about month four.
Tell us what you need
A senior person reads this and replies within one working day. No call centre, no drip sequence.
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Support@adnika.comPartners & recognition
The stack we work in, the clients we keep
The platforms we build and run campaigns in, and the clients whose numbers we publish with their names on. HubSpot is the one partnership we claim; the rest are tools we use, not badges.
The problem
Nurture sequences nobody reads
Eleven emails over six weeks, sent to everyone who downloaded anything, with a two percent open rate by email four. The workflow runs perfectly. It is achieving nothing and slowly damaging the sender reputation of your domain.
Where automation goes wrong
It was built to fill a sequence, not to answer a question
Someone decided the nurture should be seven emails, then found seven things to say. Written the other way round, most nurtures are three emails and perform better.
Everyone gets everything
No segmentation beyond a form fill. A procurement director and a student researching a dissertation receive identical sequences, so the content serves neither.
The data underneath is wrong
Personalisation tokens firing with blank values, industry fields nobody fills in, duplicate contacts receiving the same email twice. Automation multiplies whatever the data quality already is.
Nothing gets switched off
Workflows accumulate for years. Nobody knows which are running, several contradict each other, and one is still sending a webinar invitation from two years ago.
What is included
What marketing automation covers here
Built on clean data, scoped to what genuinely needs automating, and audited so it does not accumulate.
Lifecycle and lead routing
What happens when someone converts: who owns them, how fast they are contacted, what the system does if nobody touches them. Usually the highest-return automation there is.
Nurture sequences
Written to answer the questions a buyer actually has at that stage, and as short as that takes. Segmented by what someone did rather than by a single form.
Behavioural triggers
Actions that respond to real signals: pricing page visited twice, proposal opened, renewal approaching. Far more effective than time-based sequences and rarely built.
Internal notifications
Telling a salesperson that their prospect is back on the site, in a channel they actually read. Simple, cheap and frequently the automation that produces the most revenue.
Lead scoring
Where volume justifies it, so the sales team works the best leads first. Covered on our lead scoring page.
Data hygiene automation
Normalising field values, flagging duplicates, and handling contacts who have gone quiet. Automation runs on data quality and this is what maintains it.
Consent and preference management
Preference centres, unsubscribe handling and consent records, which matter both legally and for whether your email reaches an inbox at all.
Workflow audit and retirement
Reviewing what is running and switching off what is not earning its place. Almost nobody does this and every mature portal needs it.
Technology
What we build automation in
Whatever you already run, with the deliverability plumbing that decides whether any of it arrives.
Platforms
Where the workflows live.
- HubSpot
- Salesforce Marketing Cloud
- Mailchimp
- Klaviyo
- ActiveCampaign
- Customer.io
Deliverability
Because unsent email is worthless.
- SPF, DKIM and DMARC
- Domain warming
- Bounce and complaint handling
- Inbox placement testing
Data
What automation actually runs on.
- Deduplication
- Field normalisation
- Consent records
- Suppression list management
Integration
So triggers reflect reality.
- CRM sync
- Website behaviour tracking
- Ad platform audiences
- WhatsApp Business
How we work
How automation work runs
Audit what exists, fix the data, build less than you were planning to.
Usually a surprise
Every active workflow, what triggers it, what it sends and whether anyone reads it. On a portal more than two years old this typically finds workflows nobody knew were running.
- Every active workflow inventoried
- Overlaps and contradictions identified
- Engagement measured per sequence
- Retirement list produced
Before automating on it
Deduplication, field normalisation, consent records and deliverability setup. Automation amplifies data quality in both directions.
- Duplicates resolved
- Personalisation tokens verified against real data
- SPF, DKIM and DMARC configured
- Suppression and consent handled
Routing first
Lead routing and internal notifications before nurture sequences, because they produce revenue faster and are far simpler. Then behavioural triggers. Then nurture, kept short.
- Routing and speed-to-lead first
- Internal alerts where sales will see them
- Behavioural triggers over time-based
- Nurtures written short deliberately
And switch things off
Engagement per workflow, reviewed on a schedule, with underperforming sequences retired rather than left running. This is the step that keeps a portal healthy.
- Engagement reviewed per workflow
- Underperformers retired, not tolerated
- Deliverability monitored
- Workflow count kept deliberately low
Why us
Why this automation will still be earning in a year
Because it is kept small and reviewed, which is the opposite of how it usually goes.
Data hygiene comes first
Deduplication, field normalisation and deliverability before any sequence is built. Automation multiplies whatever quality the data already has.
Routing before nurture
Getting a lead to the right person in minutes beats an eleven-email sequence, costs less to build, and almost nobody does it first.
Measured on outcome, not sends
Meetings booked and deals influenced, not emails delivered. Send volume is the metric that makes a bad programme look busy.
Industries
Proven results across sectors
Every number below is the count of case studies we have actually published in that sector, and the best result among them. Nothing is a counter.
Selected work
CRM and automation work we have shipped
:quality(80))
German Medical Center
Two disconnected websites rebuilt as one bilingual WordPress site with a HubSpot funnel behind it.
+288% organic traffic
View Case Study 
+288% organic traffic:quality(80))
Roxana Aesthetics
Seventy-two treatment pages in Dubai’s most contested clinical category, built inside DHA advertising rules.
+310% organic traffic
View Case Study :quality(80))
Elora Polyclinic
One site carrying aesthetics, dentistry and surgery — three audiences, three routes, one design system.
+230% organic traffic
View Case Study :quality(80))
Arabland
A Dubai property platform with filterable listing search, a map of the city and a mortgage tool.
+220% organic traffic
View Case Study :quality(80))
Concept Plus
A scroll-scrubbed WebGL scene experience spanning six divisions — and still a PageSpeed of 90.
PageSpeed 90 on WebGL
View Case Study :quality(80))
Bafco
Office furniture on Shopify, serving a single-chair buyer and a corporate fit-out from one catalogue.
+320% organic traffic
View Case Study :quality(80))
A2 Sweden
A smart-lock catalogue with parallel routes by product, by industry and straight to the flagship.
+180% organic traffic
View Case Study Where this sits
The rest of hubspot & crm
Automation sits on top of the CRM work in this hub.
The hubHubSpot & CRMCRM, automation and the reporting that connects marketing spend to closed revenue, built in the system your team will actually use.
Everything in this service
- HubSpot partner agencyImplementation, migration and the ongoing work after the platform is bought.
- Marketing automationYou are hereWorkflows that run the follow-up your team keeps forgetting.
- HubSpot onboardingGetting a new portal live properly instead of half-configured.
- CRM & sales operationsPipelines, deal stages and reporting sales will actually use.
- Lead scoringDeciding which leads sales calls first, and defending it with data.
- Sales enablementSequences, templates and the material that shortens a deal.
- Account-based marketingNamed-account programmes where the list is small and the deal is large.
- HubSpot for B2BLong cycles, multiple stakeholders, attribution that survives them.
- HubSpot for B2CHigh volume, short cycles, and lifecycle marketing after the sale.
Client stories
What clients say
On camera and in writing — swipe through the founders and teams we’ve helped design, build and grow.
In their words
★★★★★
GMC is thrilled to extend our heartfelt appreciation to Adnika! Collaborating with Ehsan and his team has consistently been an absolute delight. Ehsan's dedication and commitment have ensured that German Medical Center remains an exceedingly satisfied and happy client, especially regarding their Hubspot Onboarding, Digital Marketing, Website Development, Content Creation and Social Media Marketing. Adnika is indeed the Best Digital and Growth Marketing Agency in UAE!
★★★★★
Adnika provided us with their Inbound Sales and Marketing solutions through Hubspot. They helped us generate more qualified leads for our sales team, drive website traffic, increase customer engagement, and grow our customer base. Adnika is a reliable partner that has always taken our specific goals and needs seriously.
★★★★★
Adnika has helped us plan, implement and optimize ad campaigns on Facebook and Instagram. Adnika is truly committed to Performance Marketing. They provided us with a fantastic dashboard with detailed KPIs that helped us track the campaigns’ performance in real time. Adnika also gave us helpful and dedicated support during the whole project, and the campaigns turned out to be a great success. We highly recommend working with Adnika's growth experts.
★★★★★
We really enjoyed working with Adnika’s team. Not only are they talented, but they all take the time to understand whom they're working with, what they're trying to accomplish, and how to help the business achieve its goals. The quality of work we've experienced has made a huge difference for us and helped drive new business.
★★★★★
Adnika helped Sea Technology with setting up new digital channels, such as Google Search Ads, to attract more customers and leverage our brand. We are very satisfied with the results and we will continue with the implementation of lead generation, marketing automation, and performance marketing.
★★★★★
Working with the Adnika team has been a real pleasure! Extremely friendly, Ehsan and Elin are always available with prompt replies, valuable insights, patience, a problem-solving attitude, and high knowledge. Super easy to work with them. I highly recommend the Adnika team to help your business!
★★★★★
I am an artist, but I also manage a collective of DJs. In order to promote our services to our clients, we needed Inbound solutions that could attract the right traffic and promote the brand. Adnika built and designed our Inbound processes as well as create and manage campaigns on social media and Google Ads which helped us attract many more customers. I’m very happy!
★★★★★
We've been using Adnika growth marketing solutions only for a few months. They are highly professional, competent, experienced, and creative. Get ready to get to work with this agency. They will come alongside you as a business owner and feel your pain and joy! Get ready to transform your business.
Questions
Marketing automation, answered plainly
Including when you should have less of it.
AED 12,000 to AED 60,000 covers most of what we are asked to build. The number moves on how many workflows and segments, whether data cleaning and deliverability setup are needed, how many integrations, and whether ongoing management is included. Anything quoted before those are known is a guess. We scope first, then price, and the scope document is yours whether or not you proceed. These are market ranges rather than a fixed rate card — the proposal carries the real figure.
Lead routing and internal notifications, every time. Getting a new lead to the right salesperson within minutes, with an alert they will actually see, produces more revenue than any nurture sequence and takes a fraction of the effort to build. Nurture comes third at best.
As long as it takes to answer the questions a buyer has at that stage, which is usually three to five emails rather than the eleven that get proposed. Write the content first and let it decide the length. Deciding the length first is how filler gets written.
Personalise what you actually know and nothing else. A token firing with a blank value, or a first name in the wrong case, does more damage than plain text. Segment on behaviour rather than on fields nobody fills in.
Yes, and often better than for B2B because the volumes support behavioural triggers. Abandoned basket, browse abandonment, replenishment and post-purchase sequences are reliably worth building. WhatsApp is worth considering alongside email here.
Usually. It is almost always authentication and reputation rather than content: SPF, DKIM and DMARC not set up correctly, a domain sent from too hard too fast, or a list with a high bounce rate. We check those before rewriting anything.
Fewer than you have. There is no correct number, and the useful test is whether someone on your team can name every active workflow and say what it is for. If they cannot, some should be switched off.
Yes, and it is a good place to start. An inventory of what is running, what it sends, what engagement it gets and what we would retire. It is a short piece of work and it usually finds sequences nobody remembers building.
Meetings booked and pipeline influenced, not sends and opens. Open rates in particular have become unreliable since mail privacy protection started pre-loading images, so a programme judged on opens is being judged on noise.
No, and any proposal implying it should be treated carefully. What it does is remove the follow-up that gets forgotten and get the right lead to the right person faster. The conversation still has to be had by a person.
Yes. We work in HubSpot most, and also in Salesforce Marketing Cloud, Klaviyo, ActiveCampaign, Customer.io and Mailchimp. For e-commerce specifically, Klaviyo is often the better tool and we will say so.
No questions match — try another search.
Next step
Do you know every workflow that is currently running?
Most teams do not. Ask us to audit it — the inventory alone usually finds sequences worth switching off today.