German Medical Center Case Study

Before Adnika, German Medical Center did not have a homogeneous digital presence and a unique coordinated identity. The Clinic had 2 websites, one for organic traffic and the other one for paid traffic, with each one operating autonomously without any alignment. There was a total absence of centralized marketing and communication processes as well as a platform to support them. To tackle this, the German Medical Center sought the help of HubSpot Gold solution partner, Adnika (Iconic Digital).

With their help, the Adnika team mapped all the digital channels and touchpoints used and created a new centralized website. The new website alighted structures across all departments with both English and Arabic language website. Adnika also helped them to create deeply segmented audiences and personalized Google and social media ads to increase awareness, generate more leads and close more deals.

Redefining the German Medical Center’s digital presence also meant planning a lead generation strategy, designing a conversion-oriented website, and creating content for each area of interest. There were also several conversion points strategically placed across the site which allowed interested visitors to convert into leads. As all of these contacts were stored in the centralized HubSpot CRM, German Medical Center could then create personalized communications and create a better customer experience for their audience. Within Four Months of implementation, German Medical Center generated 

• 287% Increase in Users
• 294% Increase in Sessions
• 237% Increase in Engaged sessions
• 72.81% Total Leads 
• 45.70% Booked Time
• 184.29% Qualified Submission Forms