Tong Ren Tang Case Study

Before Adnika, Beijing Tong Ren Tang was using numerous different tools for its marketing and sales activities. For example, it was using a separate Sales CRM, email marketing software, analytics software and more.

Beijing Tong Ren Tang’s Head of Marketing, Pengfei Wei says, “Our biggest struggle was to connect our sales and marketing pipelines. It was difficult to get a complete overview of what was happening with our campaigns on different channels. Let alone what was happening with our leads.”

Beijing Tong Ren Tang’s Manager Director, Joyce says that she had to wrestle with a dozen different tools for marketing alone. She says, “I was using one tool for sending emails, another for checking how the website was performing, and so on. The large number of tools that BTRT used delayed its ability to set up campaigns and resulted in a more complicated marketing process. Tracking campaign performance was also a lengthy task as it involved using numerous analytical tools to gather data in one large excel file.”

Beijing Tong Ren Tang needed a new platform that could scale up with them and would help the company achieve its ambitious growth goals: To align its sales and marketing funnels and to be able to see each leads’ full contact history, source, status and qualification and;
To increase the number of qualified leads the company generated by leveraging automation tools to optimise the process and nurture leads further into the funnel. Pengfei Wei says, “Beijing Tong Ren Tang was always aware that Adnika was a strong market player. When we started to look for a solution that could combine sales and marketing – considering our size and expected growth needs – there was no other Agency that would fit as well as Adnika did.”