The Ultimate Marketing Automation Guide

A step-by-step guide for implementing Marketing Automation

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This guide includes sections for:
  • A 5-step guide detailing how to set up your marketing automation.
  • A template to assist you in planning, designing, and implementing workflows throughout the buyer’s journey.
  • A simple significance calculator to lead scoring.
  • A simple template for A/B testing.
  • A model for creating buyer personas.
  • Workflow and trigger examples that are easy to understand.
  • How to automate lead generation, lead nurturing through personalized workflows.

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