The Ultimate Marketing Automation Guide

A step-by-step guide for implementing Marketing Automation

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This guide includes sections for:

A 5-step guide detailing how to set up your marketing automation.
A template to assist you in planning, designing, and implementing workflows throughout the buyer’s journey.
A simple significance calculator to lead scoring.
A simple template for A/B testing.
A model for creating buyer personas.
Workflow and trigger examples that are easy to understand.
How to automate lead generation, lead nurturing through personalized workflows.

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