Deliverability before creative
Authentication, reputation and inbox placement fixed first. Nothing else in an email programme matters if the message is landing in spam, and it very often is.
Digital marketing
Email marketing in Dubai, on the one audience you actually own
Every other channel rents you attention and can reprice or remove it overnight. Email is the list you own outright. Which makes it strange how many businesses treat it as a monthly newsletter nobody measures and nobody would miss.
Tell us what you need
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Support@adnika.comPartners & recognition
The stack we work in, the clients we keep
The platforms we build and run campaigns in, and the clients whose numbers we publish with their names on. HubSpot is the one partnership we claim; the rest are tools we use, not badges.
The problem
The newsletter nobody would miss
One send a month to the whole list, opened by a shrinking fraction of it, reported on opens, and quietly landing in Promotions for most of the people it was meant for.
What is actually going wrong
It never reaches the inbox
Authentication half-configured, a shared IP with poor reputation, or a domain burned by a purchased list two years ago. You cannot segment your way out of not being delivered, and almost nobody checks placement rather than delivery rate.
Everyone gets the same email
A first-time browser and a three-time customer receive identical content. Segmentation is the single highest-return change on most accounts and it is usually skipped because the data to do it was never captured.
Opens are the reported metric
Open rate has been unreliable since mail privacy protection started pre-fetching images. Reporting on it produces a number that goes up while revenue does nothing. Clicks, conversions and revenue per recipient are the metrics that survive.
Nothing is automated
Welcome, abandoned browse, post-purchase, win-back and renewal reminders do the majority of the revenue work in a mature programme, and they run without anybody sending anything. Most accounts we audit have none of them.
What is included
What we run on email
Deliverability first, because everything downstream is worthless if the message lands in spam.
Deliverability and authentication
SPF, DKIM and DMARC configured properly, domain warming where reputation needs rebuilding, and inbox placement tested rather than assumed. Bulk sender requirements tightened across the major providers and a lot of UAE accounts never caught up.
List health and consent
Suppression of the unengaged, re-permission where it is warranted, and consent captured in a way that stands up. The UAE has real rules on unsolicited commercial messaging, and a purchased list damages the domain you need for years.
Segmentation
By behaviour, lifecycle stage, value and language. In this market the Arabic and English split alone often changes engagement materially, and almost nobody segments on it.
Lifecycle automation
Welcome, onboarding, abandoned browse and cart, post-purchase, replenishment, win-back and renewal. These run continuously and typically carry most of the revenue in a mature programme.
Campaign production
Templates that hold up in Outlook, copy written for a phone, and a proper plain-text part. A campaign that renders badly in Outlook is a campaign that fails for a large share of UAE corporate recipients.
Testing
Subject lines, send time, offer and structure, run so results are actually significant rather than declared after forty opens. Most lists are not big enough to test everything, so we test the things that move revenue.
CRM integration
Email tied to the CRM so sends react to pipeline stage and sales can see what a contact received. HubSpot partner, and we build this natively rather than through a connector.
Reporting that means something
Revenue per recipient, revenue per campaign, list growth net of churn, and deliverability trend. Open rate appears as a diagnostic, never as a success measure.
Technology
What we run it on
Platform chosen for your list size, your commerce stack and who maintains it.
Platforms
Where the sending happens.
- HubSpot
- Klaviyo
- Mailchimp
- Brevo
- Campaign Monitor
- Customer.io
- Amazon SES
Deliverability
Getting into the inbox.
- SPF, DKIM and DMARC
- Google Postmaster Tools
- Microsoft SNDS
- Inbox placement testing
- Domain warming
Commerce and CRM
So email knows what happened.
- Shopify
- WooCommerce
- HubSpot CRM
- Salesforce
- Zoho
Production
Making it render everywhere.
- MJML
- Litmus
- Email on Acid
- Figma
- Dynamic content and personalisation
How we work
How an email programme gets built
Deliverability, then segmentation, then automation. In that order, because each one is wasted without the one before it.
Are you even arriving?
Authentication, domain reputation, inbox placement, list hygiene and current performance on metrics that still work. Usually the first month of gains comes from fixing delivery rather than from writing better emails.
- Authentication and DMARC review
- Inbox placement testing
- List health and engagement decay
- Baseline on revenue per recipient
Segments and data
What you know about a subscriber, what you should know, and how it gets captured. Segmentation is limited by data, so this stage usually means changing forms and events before any send changes.
- Segment definitions
- Data capture gaps closed
- Lifecycle stages mapped
- Language and locale handling
The sends that run themselves
Welcome, browse and cart abandonment, post-purchase, win-back and renewal. Built once, measured continuously, and responsible for most of the revenue within a few months.
- Core lifecycle flows live
- Triggers tied to real behaviour
- Suppression and frequency rules
- Revenue attributed per flow
The ongoing rhythm
A calendar that fits the business rather than a fixed monthly newsletter, with testing on the variables that actually move revenue and a monthly review against revenue per recipient.
- Campaign calendar tied to commercial events
- Structured testing programme
- Monthly review on revenue, not opens
- Deliverability monitored continuously
Why us
Why our email work pays back
Because we start with the boring half that everybody skips.
Reported on revenue, not opens
Open rate stopped being trustworthy when mail privacy protection began pre-fetching images. We report revenue per recipient and per flow, which is harder and honest.
Tied to the CRM, not sitting beside it
HubSpot partner. Sends react to pipeline stage, and sales can see what a contact received before they call. Email that does not know what sales knows is a broadcast.
Arabic and English handled properly
Separate segments, separate creative, right-to-left templates that render, and send times that respect the working week here. Not one email translated twice.
Industries
Proven results across sectors
Every number below is the count of case studies we have actually published in that sector, and the best result among them. Nothing is a counter.
Selected work
Programmes we have run
:quality(80))
German Medical Center
Two disconnected websites rebuilt as one bilingual WordPress site with a HubSpot funnel behind it.
+288% organic traffic
View Case Study 
+288% organic traffic:quality(80))
Roxana Aesthetics
Seventy-two treatment pages in Dubai’s most contested clinical category, built inside DHA advertising rules.
+310% organic traffic
View Case Study :quality(80))
Elora Polyclinic
One site carrying aesthetics, dentistry and surgery — three audiences, three routes, one design system.
+230% organic traffic
View Case Study :quality(80))
Arabland
A Dubai property platform with filterable listing search, a map of the city and a mortgage tool.
+220% organic traffic
View Case Study :quality(80))
Concept Plus
A scroll-scrubbed WebGL scene experience spanning six divisions — and still a PageSpeed of 90.
PageSpeed 90 on WebGL
View Case Study :quality(80))
Bafco
Office furniture on Shopify, serving a single-chair buyer and a corporate fit-out from one catalogue.
+320% organic traffic
View Case Study :quality(80))
A2 Sweden
A smart-lock catalogue with parallel routes by product, by industry and straight to the flagship.
+180% organic traffic
View Case Study Where this sits
The rest of digital marketing
Email is the channel you own. These are the ones that feed it and the ones it feeds.
The hubDigital marketingStrategy, channels, budget and measurement — the whole digital marketing capability in one place, with the work behind it.
Everything in this service
- Digital marketing strategyThe plan that decides where the budget goes, and why.
- Lead generationEnquiries a salesperson is willing to call, not a form-fill count.
- Email marketingYou are hereThe channel you own, run properly: deliverability, segments, revenue.
- Brand awareness & visibilityBeing known before you are needed, and being able to prove it.
Client stories
What clients say
On camera and in writing — swipe through the founders and teams we’ve helped design, build and grow.
In their words
★★★★★
GMC is thrilled to extend our heartfelt appreciation to Adnika! Collaborating with Ehsan and his team has consistently been an absolute delight. Ehsan's dedication and commitment have ensured that German Medical Center remains an exceedingly satisfied and happy client, especially regarding their Hubspot Onboarding, Digital Marketing, Website Development, Content Creation and Social Media Marketing. Adnika is indeed the Best Digital and Growth Marketing Agency in UAE!
★★★★★
Adnika provided us with their Inbound Sales and Marketing solutions through Hubspot. They helped us generate more qualified leads for our sales team, drive website traffic, increase customer engagement, and grow our customer base. Adnika is a reliable partner that has always taken our specific goals and needs seriously.
★★★★★
Adnika has helped us plan, implement and optimize ad campaigns on Facebook and Instagram. Adnika is truly committed to Performance Marketing. They provided us with a fantastic dashboard with detailed KPIs that helped us track the campaigns’ performance in real time. Adnika also gave us helpful and dedicated support during the whole project, and the campaigns turned out to be a great success. We highly recommend working with Adnika's growth experts.
★★★★★
We really enjoyed working with Adnika’s team. Not only are they talented, but they all take the time to understand whom they're working with, what they're trying to accomplish, and how to help the business achieve its goals. The quality of work we've experienced has made a huge difference for us and helped drive new business.
★★★★★
Adnika helped Sea Technology with setting up new digital channels, such as Google Search Ads, to attract more customers and leverage our brand. We are very satisfied with the results and we will continue with the implementation of lead generation, marketing automation, and performance marketing.
★★★★★
Working with the Adnika team has been a real pleasure! Extremely friendly, Ehsan and Elin are always available with prompt replies, valuable insights, patience, a problem-solving attitude, and high knowledge. Super easy to work with them. I highly recommend the Adnika team to help your business!
★★★★★
I am an artist, but I also manage a collective of DJs. In order to promote our services to our clients, we needed Inbound solutions that could attract the right traffic and promote the brand. Adnika built and designed our Inbound processes as well as create and manage campaigns on social media and Google Ads which helped us attract many more customers. I’m very happy!
★★★★★
We've been using Adnika growth marketing solutions only for a few months. They are highly professional, competent, experienced, and creative. Get ready to get to work with this agency. They will come alongside you as a business owner and feel your pain and joy! Get ready to transform your business.
Questions
Email marketing, answered plainly
Including cost, deliverability and the rules that apply in the UAE.
AED 6,000 to AED 30,000 per month covers most of what we are asked to build. The number moves on list size, how many lifecycle flows are being built or maintained, campaign volume, and whether Arabic is included. Anything quoted before those are known is a guess. We scope first, then price, and the scope document is yours whether or not you proceed. These are market ranges rather than a fixed rate card — the proposal carries the real figure.
A proper build — deliverability fixed, segments defined, and the core lifecycle flows live — is typically AED 25,000 to AED 90,000 as a project, then a monthly retainer to run it. Platform fees are separate and scale with list size. The setup is where most of the compounding value is created.
On most platforms, very little — often under AED 20 in platform fees. The cost is never the sending; it is the list, the segmentation and the production. Anyone selling you on the cheapness of a send is answering the wrong question.
Usually one of four things: SPF, DKIM or DMARC not configured correctly; a domain whose reputation was damaged by a purchased or stale list; sending to people who never engaged; or content patterns that trip filters. The audit tests placement rather than trusting the delivery rate your platform reports.
As a diagnostic, sometimes. As a success measure, no — mail privacy protection pre-fetches images and inflates it unpredictably. Clicks, conversions and revenue per recipient are what we report, and they are less flattering.
Consent should be captured and evidenced, every message needs a working unsubscribe that is honoured promptly, and the sender must be clearly identified. If you handle EU or UK contacts, GDPR applies to them regardless of where you send from. We build to the stricter of the two rather than the looser.
We will not run one. Purchased lists in this market are typically stale and unconsented, they generate spam complaints immediately, and the reputational damage to your sending domain lasts far longer than any campaign. It is the fastest way to ruin the channel you were trying to build.
HubSpot if the CRM and the sales process matter most. Klaviyo if you are an e-commerce business on Shopify or WooCommerce. Mailchimp or Brevo for simpler needs at lower cost. We will pick on your list size, your commerce stack and who maintains it, not on which partnership pays us.
Yes. The work is list and consent history, templates, automations, and warming the new sending setup so reputation carries across. Migrating without warming is how a healthy list suddenly starts landing in spam.
Deliverability fixes can show inside a fortnight and are usually the biggest single jump. Segmentation shows over a month or two. Lifecycle automation compounds over three to six months and is where the durable revenue is.
No questions match — try another search.
Next step
Send us your last three campaigns.
We will check whether they are reaching the inbox, what the segmentation is costing you, and which automation is missing. No charge for that.