Marketing services
Most agencies give the advice away because the advice is the sales process. That is why it always concludes you need the thing they sell. This is the paid version: a fixed engagement that ends in a written recommendation you own, which can and sometimes does conclude that you should spend less.
A senior person reads this and replies within one working day. No call centre, no drip sequence.
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It is our end, not yours. Email us instead and it reaches exactly the same person.
Support@adnika.comPartners & recognition
The platforms we build and run campaigns in, and the clients whose numbers we publish with their names on. HubSpot is the one partnership we claim; the rest are tools we use, not badges.
The problem
A discovery call, a workshop, a deck. It is thorough, it is useful, and it concludes that you need a retainer for the service the agency happens to sell. Nobody is being dishonest; the incentive simply cannot produce another answer.
What that costs you
An SEO agency finds an SEO problem. A paid agency finds a targeting problem. Both are genuinely competent, and neither is in a position to tell you the real constraint is your pricing or your sales follow-up.
A category that needs AED 40,000 a month to move gets pitched a AED 12,000 retainer, because the alternative is losing the client. Six months later it has not worked and everybody is surprised.
Three agencies pitch three different scopes, so the quotes are not comparable and the decision comes down to who presented best. That is not a procurement process.
A pitch deck is not a deliverable. When the relationship ends you have slides, not a document you can hand to whoever comes next.
What is included
A written document, specific enough to tender with. Everything below is in it, and it is yours whether or not you work with us afterwards.
What a customer is worth, what you can afford to pay to acquire one, and therefore what a lead is worth at each stage. Every other number derives from this, and most plans skip it entirely.
Sometimes traffic. Often it is the site, the offer, the price, or the fact nobody calls the leads back for two days. Spending on acquisition when the constraint is downstream makes the problem more expensive.
Which channels, what share of budget, and why — tied to your margin and sales cycle. Including the ones we recommend against, which is usually the more useful half.
What to spend, in what order, and what has to be true before the next tranche is released. A plan that commits everything in month one has no way to learn.
For each capability, honestly. Some things belong in-house, some are better bought, and the answer changes with your volume. We will tell you where an in-house hire beats an agency, including us.
What gets tracked, where it lands, who reads it and what decision it drives. Designed before launch, so month one produces data you can use.
What result by what date means a channel continues, and what means it stops. Agreed in advance, so underperformance is a fact rather than an argument about needing more time.
What happens first, who does it, what it costs. So the document converts into action rather than sitting in a folder.
Technology
Your data first, market data second, opinion last and labelled as opinion.
What is already true.
How much demand actually exists.
What the people beating you do differently.
So the numbers connect.
How we work
Two to four weeks, fixed price, ending in a document rather than a proposal for more work.
Margin, close rate, repeat rate and sales cycle, taken from your own numbers rather than from benchmarks. Where that data does not exist yet, establishing it is the first recommendation, because everything downstream is guesswork without it.
Analytics, Search Console, CRM records, sales calls and a technical read of the site. The presenting problem is rarely the binding one, and spending against the wrong one is the expensive mistake.
The mix with reasoning, the phasing, the tracking design and the stopping rules. Written so you can disagree with a specific line rather than with the whole plan.
Presented, argued through, then yours. Take it in-house, tender it to three agencies, or run it with us. It is written to be agency-agnostic and it says so on the first page.
Why us
The incentive is the whole argument.
Paid and separate means the recommendation can honestly be spend less, fix the site first, or hire in-house instead of retaining an agency. None of those conclusions survive inside a free session that exists to produce a proposal.
Specific enough to tender with. Several clients have used ours to get genuinely comparable quotes from three agencies, which is exactly what it is for.
Value per lead, affordable acquisition cost, channel ceilings — derived from your margin and close rate, not from benchmarks lifted off an American SaaS blog and applied to a Dubai business.
The person doing the interviews writes the document. There is no research layer between you and the recommendation.
Industries
Every number below is the count of case studies we have actually published in that sector, and the best result among them. Nothing is a counter.
Selected work
:quality(80))
Two disconnected websites rebuilt as one bilingual WordPress site with a HubSpot funnel behind it.
:quality(80))
Seventy-two treatment pages in Dubai’s most contested clinical category, built inside DHA advertising rules.
:quality(80))
One site carrying aesthetics, dentistry and surgery — three audiences, three routes, one design system.
:quality(80))
A Dubai property platform with filterable listing search, a map of the city and a mortgage tool.
:quality(80))
A scroll-scrubbed WebGL scene experience spanning six divisions — and still a PageSpeed of 90.
:quality(80))
Office furniture on Shopify, serving a single-chair buyer and a corporate fit-out from one catalogue.
:quality(80))
A smart-lock catalogue with parallel routes by product, by industry and straight to the flagship.
Where this sits
Consultancy decides which of these you actually need, and in what order.
Client stories
On camera and in writing — swipe through the founders and teams we’ve helped design, build and grow.
In their words
GMC is thrilled to extend our heartfelt appreciation to Adnika! Collaborating with Ehsan and his team has consistently been an absolute delight. Ehsan's dedication and commitment have ensured that German Medical Center remains an exceedingly satisfied and happy client, especially regarding their Hubspot Onboarding, Digital Marketing, Website Development, Content Creation and Social Media Marketing. Adnika is indeed the Best Digital and Growth Marketing Agency in UAE!
Adnika provided us with their Inbound Sales and Marketing solutions through Hubspot. They helped us generate more qualified leads for our sales team, drive website traffic, increase customer engagement, and grow our customer base. Adnika is a reliable partner that has always taken our specific goals and needs seriously.
Adnika has helped us plan, implement and optimize ad campaigns on Facebook and Instagram. Adnika is truly committed to Performance Marketing. They provided us with a fantastic dashboard with detailed KPIs that helped us track the campaigns’ performance in real time. Adnika also gave us helpful and dedicated support during the whole project, and the campaigns turned out to be a great success. We highly recommend working with Adnika's growth experts.
We really enjoyed working with Adnika’s team. Not only are they talented, but they all take the time to understand whom they're working with, what they're trying to accomplish, and how to help the business achieve its goals. The quality of work we've experienced has made a huge difference for us and helped drive new business.
Adnika helped Sea Technology with setting up new digital channels, such as Google Search Ads, to attract more customers and leverage our brand. We are very satisfied with the results and we will continue with the implementation of lead generation, marketing automation, and performance marketing.
Working with the Adnika team has been a real pleasure! Extremely friendly, Ehsan and Elin are always available with prompt replies, valuable insights, patience, a problem-solving attitude, and high knowledge. Super easy to work with them. I highly recommend the Adnika team to help your business!
I am an artist, but I also manage a collective of DJs. In order to promote our services to our clients, we needed Inbound solutions that could attract the right traffic and promote the brand. Adnika built and designed our Inbound processes as well as create and manage campaigns on social media and Google Ads which helped us attract many more customers. I’m very happy!
We've been using Adnika growth marketing solutions only for a few months. They are highly professional, competent, experienced, and creative. Get ready to get to work with this agency. They will come alongside you as a business owner and feel your pain and joy! Get ready to transform your business.
Questions
Including why it is paid, and when you should hire instead.
AED 18,000 to AED 75,000 covers most of what we are asked to build. The number moves on how many channels are in scope, whether competitor and demand research is included, how many markets and languages, and how many stakeholders need interviewing. Anything quoted before those are known is a guess. We scope first, then price, and the scope document is yours whether or not you proceed. These are market ranges rather than a fixed rate card — the proposal carries the real figure.
Because free advice is a sales process, and it can only ever conclude that you need what the agency sells. Paid and separate is what makes it possible for us to recommend spending less, fixing the website first, or not running the campaign this year.
We credit a portion against work that starts within three months. The document is deliberately written so you can take it elsewhere, and clients do. That is the point rather than a failure mode.
A consultant when the question is what to do. An agency when you know what to do and need hands to do it. If you already know the plan and just need execution, paying for consultancy first is wasted money, and we will say so on the first call.
Often, and we will tell you when. Past roughly AED 25,000 to 30,000 a month of retained agency spend on a single discipline, a good in-house hire usually beats it. Several of our engagements end with a hiring brief rather than a retainer.
Yes, and sometimes it is. If your economics do not support paid acquisition at current prices, the honest answer is to fix margin or conversion first. That is a cheaper year than discovering it through a campaign.
Whoever owns the commercial number, whoever runs sales, and if possible two or three customers. Around six hours of your organisation across the engagement.
Two to four weeks. Longer usually means we are waiting on analytics access or interview scheduling, so both are worth arranging in week one.
A written document covering the commercial model, where the real constraint sits, channel recommendation with reasoning, budget and phasing, build-hire-outsource per capability, measurement design, stopping rules and a ninety-day plan. Plus a session to argue through it.
Then we discuss it, and if you have information we did not, the recommendation changes. It is a considered argument rather than a verdict, and it should be possible to argue with it.
No questions match — try another search.
Next step
If it is a narrow question we will answer it in an email at no charge. If it is where the whole budget goes next year, that is what the engagement is for.
+288% organic traffic
