Sales consulting
Most go-to-market work produces a beautiful document describing the market and stopping just short of what to do on Monday. The useful version names the first segment, the first channel, the first hundred conversations and what has to be true before you spend more.
A senior person reads this and replies within one working day. No call centre, no drip sequence.
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Support@adnika.comPartners & recognition
The platforms we build and run campaigns in, and the clients whose numbers we publish with their names on. HubSpot is the one partnership we claim; the rest are tools we use, not badges.
The problem
Sixty slides of market sizing, competitor mapping and personas, and no answer to which customer you should call first. The analysis is correct and it is not a go-to-market plan.
Where launches lose money
Three segments, four channels and two products simultaneously, so when it underperforms nobody can tell which part failed. Sequencing is the whole discipline and it is what gets skipped under launch pressure.
What a customer is worth, what you can afford to acquire one for, and therefore what the channel can cost. Without that, every channel looks either viable or too expensive depending on who is arguing.
Entering the UAE with a plan built for another market. Trade licensing, the free zone versus mainland question, payment behaviour, procurement norms and the language mix all change the plan, and several of them change the cost base.
Nobody agreed what result by what date means continue and what means stop. So an underperforming launch gets defended for a year on the argument that it needs more time.
What is included
A sequenced written plan. Everything below is in it and it is yours regardless of who executes.
Which customer group first, and why. Ranked on reachability, willingness to pay, sales cycle and how well you can serve them today rather than on size alone.
What you say, to whom, and against which alternative — including the alternative of doing nothing, which is the competitor most companies forget to plan against.
Customer value, affordable acquisition cost, gross margin and payback period. Every channel decision derives from this and most plans skip it.
Which route to market first, what has to be true before adding the second, and what to explicitly not do in year one.
How to price for this market, including whether your existing price transfers. It frequently does not, and discovering that after launch is expensive.
Self-serve, inside sales, field sales or partner-led, chosen against your deal size and cycle. Getting this wrong is the most expensive structural error in a launch.
Licensing and structure implications, mainland against free zone where it affects who you can sell to, payment terms, procurement behaviour and language. Flagged as considerations for your advisers rather than as legal advice, which we do not give.
What happens first, who does it, what it costs, and the agreed conditions under which it continues or stops.
Technology
Your numbers first, market data second, opinion last and labelled as opinion.
What is already true.
How much demand exists.
Who you are actually against.
So the numbers connect.
How we work
Three to six weeks, fixed price, ending in a document rather than a proposal for more work.
What a customer is worth, what you can afford to pay for one, and over what period. Where that data does not exist yet, establishing it is the first recommendation, because every channel decision after it is otherwise guesswork.
Ranked on reachability, willingness to pay and how well you can serve them now. The argument for one segment first is that it makes the result readable.
Which channel first, what has to be true before the second, and what not to do this year. Plus the sales motion that matches your deal size.
What happens week by week, who owns it, what it costs, and the agreed conditions for continuing or stopping. So underperformance is a fact rather than an argument.
Why us
Because it is sequenced, costed and owned by you.
One segment, one channel, in order, with entry conditions for the next. A plan that launches everything at once cannot be learned from.
What result by what date means continue. Without it, every underperforming launch gets another quarter on the argument that it needs more time.
Written so you can execute in-house, tender it to three agencies, or run it with us. Several clients have used ours to get genuinely comparable quotes.
Some entries do not work at current economics, and the honest answer is to fix margin or product first. That is a cheaper year than proving it with a campaign.
Industries
Every number below is the count of case studies we have actually published in that sector, and the best result among them. Nothing is a counter.
Selected work
:quality(80))
Two disconnected websites rebuilt as one bilingual WordPress site with a HubSpot funnel behind it.
:quality(80))
Seventy-two treatment pages in Dubai’s most contested clinical category, built inside DHA advertising rules.
:quality(80))
One site carrying aesthetics, dentistry and surgery — three audiences, three routes, one design system.
:quality(80))
A Dubai property platform with filterable listing search, a map of the city and a mortgage tool.
:quality(80))
A scroll-scrubbed WebGL scene experience spanning six divisions — and still a PageSpeed of 90.
:quality(80))
Office furniture on Shopify, serving a single-chair buyer and a corporate fit-out from one catalogue.
:quality(80))
A smart-lock catalogue with parallel routes by product, by industry and straight to the flagship.
Where this sits
Go-to-market decides which of these you need, and in what order.
Client stories
On camera and in writing — swipe through the founders and teams we’ve helped design, build and grow.
In their words
GMC is thrilled to extend our heartfelt appreciation to Adnika! Collaborating with Ehsan and his team has consistently been an absolute delight. Ehsan's dedication and commitment have ensured that German Medical Center remains an exceedingly satisfied and happy client, especially regarding their Hubspot Onboarding, Digital Marketing, Website Development, Content Creation and Social Media Marketing. Adnika is indeed the Best Digital and Growth Marketing Agency in UAE!
Adnika provided us with their Inbound Sales and Marketing solutions through Hubspot. They helped us generate more qualified leads for our sales team, drive website traffic, increase customer engagement, and grow our customer base. Adnika is a reliable partner that has always taken our specific goals and needs seriously.
Adnika has helped us plan, implement and optimize ad campaigns on Facebook and Instagram. Adnika is truly committed to Performance Marketing. They provided us with a fantastic dashboard with detailed KPIs that helped us track the campaigns’ performance in real time. Adnika also gave us helpful and dedicated support during the whole project, and the campaigns turned out to be a great success. We highly recommend working with Adnika's growth experts.
We really enjoyed working with Adnika’s team. Not only are they talented, but they all take the time to understand whom they're working with, what they're trying to accomplish, and how to help the business achieve its goals. The quality of work we've experienced has made a huge difference for us and helped drive new business.
Adnika helped Sea Technology with setting up new digital channels, such as Google Search Ads, to attract more customers and leverage our brand. We are very satisfied with the results and we will continue with the implementation of lead generation, marketing automation, and performance marketing.
Working with the Adnika team has been a real pleasure! Extremely friendly, Ehsan and Elin are always available with prompt replies, valuable insights, patience, a problem-solving attitude, and high knowledge. Super easy to work with them. I highly recommend the Adnika team to help your business!
I am an artist, but I also manage a collective of DJs. In order to promote our services to our clients, we needed Inbound solutions that could attract the right traffic and promote the brand. Adnika built and designed our Inbound processes as well as create and manage campaigns on social media and Google Ads which helped us attract many more customers. I’m very happy!
We've been using Adnika growth marketing solutions only for a few months. They are highly professional, competent, experienced, and creative. Get ready to get to work with this agency. They will come alongside you as a business owner and feel your pain and joy! Get ready to transform your business.
Questions
Including what the term means and who normally sells it.
AED 25,000 to AED 120,000 covers most of what we are asked to build. The number moves on how many segments and markets are in scope, whether primary research and customer interviews are included, and whether the pricing model is built. Anything quoted before those are known is a guess. We scope first, then price, and the scope document is yours whether or not you proceed. These are market ranges rather than a fixed rate card — the proposal carries the real figure.
The plan for how a product reaches customers: which customers first, what you say to them, through which channel, at what price, sold by whom, and in what order. The sequencing is the part that makes it a strategy rather than a list.
No, and the difference is worth knowing. The strategy houses do this at enterprise scale with large teams and priced accordingly. We do it for mid-market companies entering the UAE or launching a new line, at a fraction of that, and we also execute afterwards if you want us to. If you need a global market entry programme across twelve countries, they are the right call.
The common split is by sales motion: self-serve where the product sells itself, inside sales for mid-value deals, field sales for large complex ones, partner or channel-led where somebody else already has the relationship, and product-led where usage drives expansion. Which one fits is decided by your deal size and cycle length, not by preference, and choosing wrongly is the most expensive structural mistake in a launch.
Yes, and it is a large share of this work. We cover the commercial plan: segments, positioning, pricing, channels and the sales motion. Licensing, structure and legal questions we flag as considerations for your corporate advisers rather than advising on ourselves, because we are not qualified to and getting it wrong is costly.
Three to six weeks. Longer usually means we are waiting on customer interviews or financial data, so both are worth arranging in week one.
Whoever owns the commercial number, whoever runs sales, and ideally three to five customers or prospects. Around eight hours of your organisation across the engagement.
Customer and prospect interviews, yes, and they are usually the most valuable input. Large-scale quantitative market research is a different discipline and we will point you at a research firm rather than pretending otherwise.
A written document covering the unit economics, the prioritised segment, positioning, pricing approach, channel sequence with entry conditions, the sales motion, UAE-specific considerations and a costed ninety-day plan with stopping rules. Plus a session to argue through it.
Yes, and the document is deliberately written so you do not have to use us. Several clients take it in-house or tender it. We would rather be chosen on the execution than kept because the plan is unreadable to anyone else.
Then we discuss it, and if you have information we did not, it changes. It is a considered argument rather than a verdict, and it should be possible to argue with a specific line rather than the whole thing.
No questions match — try another search.
Next step
Tell us that and roughly what a customer is worth to you. Those two facts usually show immediately whether the plan is a channel question or a pricing one.
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