Interactive video, when the branching does a job

AED 25,000 to AED 150,000 covers most of what we are asked to build. The number moves on how many branches and endings, total unique runtime across all paths, whether CRM integration is needed, and how many languages. Anything quoted before those are known is a guess. We scope first, then price, and the scope document is yours whether or not you proceed. These are market ranges rather than a fixed rate card — the proposal carries the real figure.

Because there is very little local search demand for it — the specialists ranking are Hocus Pocus, Spiel Creative in London, NextThought and Dragonfly, with no UAE company on the first page. The category is real and the buyers here generally arrive already knowing they want it rather than searching for it. Worth knowing if you are comparing suppliers: you are not choosing from a crowded local field.

Two tests. Do different viewers genuinely need different content, and would knowing what each chose be useful to you? If both are yes, branching earns its cost. If either is no, a linear film with clickable hotspots does the job for a fraction, and that is what we will recommend.

Branching changes the path: the viewer chooses and sees genuinely different content afterwards. Hotspots layer information over a linear video without changing its direction. Hotspots are far cheaper and cover a large share of the briefs that arrive asking for branching.

Scenario-based training, by a distance. Make a decision, see the consequence. It is more effective than watching someone else decide correctly, and it generates assessment data without a separate quiz. After that, product tours that split by industry or role.

It depends on the tree rather than on a multiplier. Three branches that reconverge cost modestly more. A genuine tree with six distinct endings can be several times a linear film, because you are producing several films. Mapping the tree first is how the budget gets controlled.

With hotspots, usually yes. With branching, usually no, because the alternative paths were never filmed. This is why the branching decision has to happen before the shoot rather than after.

On an interactive video platform or a custom player, chosen for where it needs to work and what it must integrate with. If it has to sit inside your LMS or your CRM, that constrains the choice and we check it before building.

Every choice each viewer made, drop-off by branch, completion by path, and assessment scores where there are questions. Pushed into your CRM where consent allows, because that is where it is actually useful.

Generally yes on completion and time spent, and we would be cautious about quoting a figure at you. The uplift depends entirely on whether the branching was worth making. A well-judged interactive piece holds attention considerably longer than a linear equivalent; a novelty one does not.

Yes. We build websites and work in HubSpot and Salesforce, so the player, the tracking and the CRM handoff are in the same scope rather than handed to a separate developer after the film is finished.