Performance marketing
Most YouTube ads are a television commercial with a logo at the end, running in a format where the viewer can leave after five seconds and most of them do. The creative decision and the media decision are the same decision here, which is why we do both.
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Support@adnika.comPartners & recognition
The platforms we build and run campaigns in, and the clients whose numbers we publish with their names on. HubSpot is the one partnership we claim; the rest are tools we use, not badges.
The problem
Broadcast creative builds slowly towards a reveal. YouTube gives you five seconds before a button appears that removes you from the viewer's life. Those two facts are incompatible, and most campaigns never resolve them.
Why the campaign underperforms
The film was cut for a website hero and then trimmed for YouTube. Everything that would make someone stay — the problem, the face, the offer — sits at second twenty, which almost nobody reaches.
Wide targeting produces impressive view counts at low cost. It also produces views from people who will never buy. Cheap reach is the easiest metric to hit and the least connected to revenue.
Video ads rarely get clicked. Judging them on click-through rate makes them look like a failure regardless of whether they worked. The effect shows up in branded search volume and in conversion rates on other channels, and nobody is looking there.
The same 30-second landscape film runs in-stream, in-feed, on Shorts and on connected TV. Shorts is vertical and sound-on by default. Connected TV is a lean-back screen with no click at all. One asset cannot serve all of them.
What is included
Creative and media in the same scope, because separating them is what produces beautiful films nobody watches.
The workhorse format. You pay when someone watches thirty seconds or interacts, so the first five seconds are doing the qualifying work for you. Built so that a viewer who skips has still seen the one thing you needed them to see.
Appear alongside search results and related videos, where intent is higher and the viewer chose to click. Thumbnail and title carry most of the performance, and they get treated as ad creative rather than as an afterthought.
Vertical, fast, sound-on, and a completely different editing grammar. Repurposed landscape footage reads as an intruder here. Shot or recut properly for the format.
A growing share of UAE YouTube viewing happens on a television. No click, no keyboard, a shared room. Creative needs a memorable brand and a searchable name rather than a URL nobody can type.
Google's replacement for the old discovery campaigns, running across YouTube, Discover and Gmail. Useful for mid-funnel where search intent has not formed yet.
Scripted, shot and cut for the format by the same team that runs the media. Detailed across our video cluster, and priced as part of the campaign rather than as a separate project with its own timeline.
Custom segments built from search behaviour, customer match where the list supports it, and an exclusion list that keeps ads off made-for-kids inventory and the content categories your brand should not sit beside.
Where budget supports it, a formal brand lift study. Where it does not, branded search volume and direct traffic tracked against flight dates, which is a rougher but honest proxy.
Technology
Media tooling on one side, an actual production capability on the other.
Where the campaign is bought.
Because the ad is the campaign.
Built, not bought off a shelf.
For a channel nobody clicks.
How we work
Creative and media planned together from the first meeting, because the format dictates the script.
These need different creative, different formats and different measurement. A campaign trying to do all three does none of them, and it is the most common brief we are handed.
The opening has to work as a complete message for someone who leaves immediately, and as an opening for someone who stays. That is a real writing constraint and it is where the work is.
The audience retention graph tells you exactly which second lost people. That is a specific, fixable piece of information, and it is far more useful than an aggregate view rate.
View-through conversions, branded search movement against flight dates, and assisted conversions. We label what is measured and what is inferred, because pretending video attribution is precise is how budgets get pulled when someone checks.
Why us
Every failure mode on this page comes from splitting them.
So the retention curve feeds straight back into the next cut. When the media team and the production company are different suppliers, that feedback loop takes a quarter and usually never closes.
Not trimmed from a longer film afterwards. It is a different craft from a brand film and it is the entire performance of a skippable format.
View-through conversions, branded search lift and assisted conversions, reported separately and labelled honestly. Judging video on last-click would make every video campaign look like a failure.
Vertical for Shorts, landscape for in-stream, a thumbnail treated as ad creative for in-feed, and connected TV creative that works with no click at all.
Industries
Every number below is the count of case studies we have actually published in that sector, and the best result among them. Nothing is a counter.
Selected work
:quality(80))
Two disconnected websites rebuilt as one bilingual WordPress site with a HubSpot funnel behind it.
:quality(80))
Seventy-two treatment pages in Dubai’s most contested clinical category, built inside DHA advertising rules.
:quality(80))
One site carrying aesthetics, dentistry and surgery — three audiences, three routes, one design system.
:quality(80))
A Dubai property platform with filterable listing search, a map of the city and a mortgage tool.
:quality(80))
A scroll-scrubbed WebGL scene experience spanning six divisions — and still a PageSpeed of 90.
:quality(80))
Office furniture on Shopify, serving a single-chair buyer and a corporate fit-out from one catalogue.
:quality(80))
A smart-lock catalogue with parallel routes by product, by industry and straight to the flagship.
Where this sits
Video demand generation sits beside these other paid channels.
Client stories
On camera and in writing — swipe through the founders and teams we’ve helped design, build and grow.
In their words
GMC is thrilled to extend our heartfelt appreciation to Adnika! Collaborating with Ehsan and his team has consistently been an absolute delight. Ehsan's dedication and commitment have ensured that German Medical Center remains an exceedingly satisfied and happy client, especially regarding their Hubspot Onboarding, Digital Marketing, Website Development, Content Creation and Social Media Marketing. Adnika is indeed the Best Digital and Growth Marketing Agency in UAE!
Adnika provided us with their Inbound Sales and Marketing solutions through Hubspot. They helped us generate more qualified leads for our sales team, drive website traffic, increase customer engagement, and grow our customer base. Adnika is a reliable partner that has always taken our specific goals and needs seriously.
Adnika has helped us plan, implement and optimize ad campaigns on Facebook and Instagram. Adnika is truly committed to Performance Marketing. They provided us with a fantastic dashboard with detailed KPIs that helped us track the campaigns’ performance in real time. Adnika also gave us helpful and dedicated support during the whole project, and the campaigns turned out to be a great success. We highly recommend working with Adnika's growth experts.
We really enjoyed working with Adnika’s team. Not only are they talented, but they all take the time to understand whom they're working with, what they're trying to accomplish, and how to help the business achieve its goals. The quality of work we've experienced has made a huge difference for us and helped drive new business.
Adnika helped Sea Technology with setting up new digital channels, such as Google Search Ads, to attract more customers and leverage our brand. We are very satisfied with the results and we will continue with the implementation of lead generation, marketing automation, and performance marketing.
Working with the Adnika team has been a real pleasure! Extremely friendly, Ehsan and Elin are always available with prompt replies, valuable insights, patience, a problem-solving attitude, and high knowledge. Super easy to work with them. I highly recommend the Adnika team to help your business!
I am an artist, but I also manage a collective of DJs. In order to promote our services to our clients, we needed Inbound solutions that could attract the right traffic and promote the brand. Adnika built and designed our Inbound processes as well as create and manage campaigns on social media and Google Ads which helped us attract many more customers. I’m very happy!
We've been using Adnika growth marketing solutions only for a few months. They are highly professional, competent, experienced, and creative. Get ready to get to work with this agency. They will come alongside you as a business owner and feel your pain and joy! Get ready to transform your business.
Questions
Including what it costs and how to tell whether it worked.
AED 5,500 to AED 22,000 covers most of what we are asked to build. The number moves on whether creative production is included, how many assets and formats, how many languages, and whether a formal brand lift study is in scope. Media spend is separate and paid to Google. Anything quoted before those are known is a guess. We scope first, then price, and the scope document is yours whether or not you proceed. These are market ranges rather than a fixed rate card — the proposal carries the real figure.
For skippable in-stream, typically a few fils to around AED 0.40 per view depending on targeting tightness and category competition. Tighter targeting costs more per view and usually costs less per outcome, which is the trade worth making. Treat any agency quoting you a low cost per view as the headline with suspicion.
Often, though not always. An existing film can sometimes be recut if the material for a strong opening exists in the footage. If everything interesting happens after second twenty and there is no usable alternative, recutting will not save it. We will tell you which case you are in before you commit to a production budget.
It can, and it works differently. You are not going to close an enterprise deal from a video ad. What it does well is make the brand familiar before the buying committee starts searching, which shows up later as higher branded search and better conversion on other channels. Judged on last-click it will always look poor.
YouTube ads are bought inside Google Ads — it is the same platform and often the same account. The difference is the format and the intent. Search catches people already looking. YouTube reaches people before they look, which is more useful for demand creation and less useful for immediate lead capture.
If your audience is there and you can shoot vertical properly, yes. Not by cropping landscape footage, which is visible and reads as lazy. Shorts is a distinct format with its own pacing, and treating it as a resize is the most common mistake.
Three things, in order of reliability: conversions attributed through view-through, branded search volume measured against flight dates, and audience retention on the creative itself. The first is measured, the second is a strong signal, the third tells you what to fix. We report all three and label which is which.
For skippable in-stream, thirty percent and up is a reasonable working benchmark, though it varies enormously with targeting width. A very high view rate on very narrow targeting can mean you are just reaching people who already know you. The retention curve is a more useful diagnostic than the aggregate rate.
The useful answer is that the first five seconds must stand alone. After that, as long as it stays interesting — retention curves regularly show a good ninety-second film holding better than a weak fifteen-second one. Cut to the material, not to a slot.
Yes. We will give you a format brief before you shoot so the assets come back usable, and we will be straight with you if what arrives cannot perform in the format.
No questions match — try another search.
Next step
Send it with the campaign data. We will look at the retention curve and tell you whether it is a creative problem or a targeting one.
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