YouTube advertising, built around the skip button

AED 5,500 to AED 22,000 covers most of what we are asked to build. The number moves on whether creative production is included, how many assets and formats, how many languages, and whether a formal brand lift study is in scope. Media spend is separate and paid to Google. Anything quoted before those are known is a guess. We scope first, then price, and the scope document is yours whether or not you proceed. These are market ranges rather than a fixed rate card — the proposal carries the real figure.

For skippable in-stream, typically a few fils to around AED 0.40 per view depending on targeting tightness and category competition. Tighter targeting costs more per view and usually costs less per outcome, which is the trade worth making. Treat any agency quoting you a low cost per view as the headline with suspicion.

Often, though not always. An existing film can sometimes be recut if the material for a strong opening exists in the footage. If everything interesting happens after second twenty and there is no usable alternative, recutting will not save it. We will tell you which case you are in before you commit to a production budget.

It can, and it works differently. You are not going to close an enterprise deal from a video ad. What it does well is make the brand familiar before the buying committee starts searching, which shows up later as higher branded search and better conversion on other channels. Judged on last-click it will always look poor.

YouTube ads are bought inside Google Ads — it is the same platform and often the same account. The difference is the format and the intent. Search catches people already looking. YouTube reaches people before they look, which is more useful for demand creation and less useful for immediate lead capture.

If your audience is there and you can shoot vertical properly, yes. Not by cropping landscape footage, which is visible and reads as lazy. Shorts is a distinct format with its own pacing, and treating it as a resize is the most common mistake.

Three things, in order of reliability: conversions attributed through view-through, branded search volume measured against flight dates, and audience retention on the creative itself. The first is measured, the second is a strong signal, the third tells you what to fix. We report all three and label which is which.

For skippable in-stream, thirty percent and up is a reasonable working benchmark, though it varies enormously with targeting width. A very high view rate on very narrow targeting can mean you are just reaching people who already know you. The retention curve is a more useful diagnostic than the aggregate rate.

The useful answer is that the first five seconds must stand alone. After that, as long as it stays interesting — retention curves regularly show a good ninety-second film holding better than a weak fifteen-second one. Cut to the material, not to a slot.

Yes. We will give you a format brief before you shoot so the assets come back usable, and we will be straight with you if what arrives cannot perform in the format.