SEO packages in Dubai, and why the shape is usually wrong

No. They are our read of the Dubai market and the ranges most of what we are asked to build falls into. They are not a signed rate card. We scope first, then price, and the scope document is yours whether or not you proceed.

For the ongoing content phase, AED 5,000 to 22,000 a month covers most of what we are asked to run. The diagnosis and fix phases are one-off projects and should be priced separately rather than blended into a monthly figure. Anyone quoting a single monthly number without seeing your site is guessing.

It is a real price for a real amount of work, and the amount is small. At that level you are typically getting reporting, a small number of thin articles and no development capacity. For a genuinely competitive Dubai term it will not move anything, and it can be a reasonable holding position for a very small business in a low-competition niche.

It depends on whether people search for what you sell and whether you can realistically rank. For a category with genuine search demand and beatable competitors, it compounds in a way paid media does not. For a brand-new category nobody searches for, paid and content-led demand creation is the better spend and we will say so.

Because it is a complete deliverable with a value of its own, and because bundling it free is what makes it worthless. An audit nobody paid for is an audit nobody implements.

The observation that a small share of pages and fixes drives most of the result. Broadly true and it is why sequencing matters more than completeness. Treat it as a reason to prioritise rather than as a law with numbers in it — the specific 20 percent differs for every site, and finding it is what the audit is for.

Not by volume. We do digital PR and earned coverage, which is a different discipline and priced differently. An agency selling ten links a month at a fixed price is buying them from a network, and that is a risk being sold to you as an asset.

Three to six months for meaningful movement on competitive Dubai commercial terms, longer on the hardest categories. Technical fixes can show in Search Console impressions within weeks. Anyone promising first-page rankings in thirty days is describing a term nobody competes for.

For the ongoing content phase, three months, because consolidation and linking need time to be measurable. The audit and fix phases are projects with an end and no commitment beyond them.

Yes, and the fix list is written for exactly that. We specify precisely and review what ships. It is usually cheaper and it works well as long as they genuinely have capacity.

Yes. We do the audit and the implementation, they run the content, or any other split that suits. The one arrangement that fails is two teams optimising the same pages without a shared plan.

More than for a brochure site, and the driver is templates rather than product count. A store with eight templates and forty thousand products is often less work than a bespoke site with thirty hand-built page types. What does push the number up on e-commerce specifically is faceted navigation generating near-duplicate URLs, feed quality, and the fact that a category page ranking well is worth enough to be genuinely contested.

For the diagnosis and fix phases, yes, and they are genuinely one-off. A site that is technically sound and has the right pages does not need somebody working on it every month to stay that way. Where the ongoing retainer earns its cost is content and coverage, and if you have no intention of publishing, do the project and stop.

No, and treat a guarantee as a reason to walk away. Nobody controls the results page, and the only way to guarantee a ranking is to pick a term nobody competes for. What we will commit to is the scope, the timeline and honest reporting when something has not worked.

We tell you, and we look at whether it was us. Structural changes carry real risk, which is why everything goes through staging with a rollback plan and gets monitored in Search Console after release. Drops also happen for reasons unrelated to the work — an update, a competitor, seasonality — and separating those three is the first thing we do rather than the last.

Yes, and a meaningful share of our SEO clients do. It is a fixed-price piece of work with a defined end, it is written to be actioned by anyone, and there is no obligation to continue. Several clients have implemented it in-house and come back a year later for the content phase.