Social media packages in Dubai, and what moves the number

Because no two businesses need the same scope. Every quote we write is customized, and a figure without the scope behind it is a guess. We scope first and quote second, after a short call about your goals and your audience.

It depends on the work, so ask for a custom quote per platform instead of one monthly number. Production is the biggest variable, and the second is whether replies are included. A low quote usually means templates and no replies, which can be the right trade if you make it knowingly.

Because it is not our money, and blending it hides how much reaches the platform. An agency that takes a cut of the media money has a reason to push it up. We charge a flat fee for the work, so telling you to put less into media costs us nothing.

The smart minimum is two platforms done properly with produced photos and reels instead of templates, plus replies once people start asking. Anything cheaper usually drops production or replies, and it is worth knowing which before you sign. We will tell you on the first call.

Most SMM packages combine a social media strategy, a calendar, production, publishing, replies and monthly reports. Some add influencer marketing or Google Business Profile updates, so check each line. If an item is missing from the proposal, assume it is not included. Where a proposal lists influencer coordination, ask who pays the creators.

The first month is setup: research, the brand voice and the accounts. Engagement and follower growth move first, and sales follow. Judge the programme on enquiries and the one metric you agreed at the start, not on likes.

It is the wrong question, and it is what most packages are sold on. A few produced pieces hold attention better than a long list of static posts, and platforms reward consistency and creativity over volume. Agree a posting frequency you can keep, then ask what is being produced and how quickly it reacts to trends.

Yes, because it is a second writer, not a translation. We write Arabic and English natively and quote that honestly, instead of using a machine translation that reads badly to its audience.

Yes, and we would argue you should, because one team then sees both sets of numbers. The organic feed is a free testing ground that shows which creative earns interest and deserves money behind it. Split the two across suppliers and you lose that signal.

Three months, because the first month is setup and judging a programme on it would be unfair to both sides. After that it is monthly.

Often, yes: we commonly take strategy, production and campaigns while an in-house social media manager runs day-to-day publishing and replies. It works as long as one person owns the calendar.

Your current social media pages, your objectives and your target audience, plus a marketing plan if you have one. With read access to the accounts we conduct a quick audit, and a short consultation call covers the rest.

We do, as a digital marketing agency, but we quote each one apart from our social media marketing services. Search engine optimization (SEO), PPC, email marketing, content marketing and website work each have their own drivers. A package that bundles them in usually does each one thinly.

Data-driven social media starts with KPIs agreed before launch, so nobody argues about likes later. Early on we watch reach, engagement rates and profile visits. Later the effectiveness test is website traffic and conversion rate, then the return on the money behind it. Each month should bring a short analysis of ROI and one improvement to test across your channels.