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HubSpot & CRM

HubSpot and CRM agency in Dubai

Every enquiry gets an owner and a next step, and your team can track what is moving in one shared view.

  • +73% Leads, GMC
  • 2x Conversions, GMC
  • 7 Case studies published

Tell us how you sell today

A senior person reads this and replies within one working day. No call centre, no drip sequence.

Platforms & clients

The stack we work in, the clients we keep

The platforms we build and run campaigns in, and the clients whose numbers we publish with their names on. These are tools we use, not partner badges.

  • German Medical Center
  • The Reformery Clinic
  • Alma Laser
  • Roxana Aesthetics Clinic
  • Lamel
  • Dotline Studios

The problem

Most CRM projects fail at adoption, not at setup

The portal gets set up and everyone sits through one session. Six months later the team is back in a spreadsheet, because the CRM asked for twelve fields nobody needed.

A CRM nobody updates is an expensive contact list

  1. Enquiries arrive and nothing owns them

    Forms post to a shared inbox and WhatsApp, the channel many GCC buyers prefer, carries half the chats. Follow-up then depends on who is at their desk. With a months-long buying cycle, a slow reply costs you the enquiry.

  2. Marketing and sales measure different things

    One team reports leads, the other reports revenue, and the numbers never match because nobody agreed on a definition of qualified. Every weekly review then becomes an argument about words.

  3. The CRM was built for reporting, not for selling

    Required fields that feed a report instead of helping a rep close. Each one is a reason to skip the update, and data quality falls apart within a quarter.

Capabilities in detail

What a CRM project includes

The full scope, from discovery workshops to the 30-day review.

HubSpot onboarding

Portal setup done properly from week one, because configuration shortcuts pile up and cost more to unpick later.

Sales pipeline design

Stages that match how you sell, with exit criteria that say exactly what qualified looks like, so both teams align before anything is built.

CRM data migration

Records are imported, de-duplicated and mapped rather than dumped, because bad data brought in at migration skews every report afterwards.

Marketing automation workflows

Routing, nurture and alerts to the right owner, so engagement is followed up while it is fresh.

Lead scoring models

Points for behaviour and fit, so reps call the enquiry most likely to buy rather than the newest.

Email marketing in HubSpot

Segmented sends, sequences and templates in Arabic and English that reps can personalise without breaking them.

Landing pages and forms

Built to convert and wired into the CRM, while progressive profiling keeps long forms short, and we test the layout before launch.

Account-based marketing

Target account lists, buying-committee mapping and coordinated campaigns for B2B purchases.

Sales enablement

Sequences, snippets, playbooks and quote templates. This is the collateral that decides whether the CRM helps a rep or slows them down.

Reporting and dashboards

Built for the calls a manager makes each week, not a wall of charts nobody opens.

Attribution modelling

First touch to signed contract, so channel spend is judged on revenue.

Integrations

Website, calendar, inbox, accounting and whatever bespoke tool the business already depends on.

HubSpot CMS

Where it makes sense to run the site and the CRM on one platform for a joined-up customer experience.

Training and adoption

Sessions by role with a 30-day review, because the objections that make people give up only surface once they've used it under pressure.

Technology

What we work in

HubSpot first, and the tools it has to connect to.

CRM platforms

Where the records live.

  • HubSpot
  • HubSpot Marketing Hub
  • HubSpot Service Hub
  • Salesforce
  • Zoho CRM
  • Pipedrive

HubSpot Hubs

The modules we configure.

  • Sales Hub
  • Content Hub
  • Operations Hub
  • Smart CRM
  • Custom objects
  • User permissions

Automation & integration

Connecting it to everything else.

  • HubSpot Workflows
  • Zapier
  • Make
  • Data syncing between tools
  • Custom API integrations
  • Webhooks

Data & reporting

Making the numbers trustworthy.

  • HubSpot custom reports
  • Source and activity reports
  • GA4
  • BigQuery
  • Attribution reporting

Web & forms

Where enquiries come from.

  • HubSpot forms
  • HubSpot CMS
  • WordPress
  • Shopify
  • Astro

Communication

Where customers talk to you.

  • HubSpot Conversations
  • Gmail & Outlook sync
  • WhatsApp Business
  • Calling & meetings

How we work

How a project runs

Process comes before software, because a CRM set up around a broken process only gives you a faster broken process.

How you sell today

Discovery comes before any setup: we map the steps an opportunity moves through, who owns each one and where things stall. Most teams have never written this down.

  • Real steps mapped from how you sell, not from a template
  • Exit criteria agreed for each step, so 'qualified' means one thing
  • Ownership and handover points named
  • Current leak points identified before anything is built

Built to be used

Properties, permissions and a data model kept lean, with required fields kept at the minimum a rep will tolerate.

  • Minimum viable required fields, expanded only when earned
  • Lifecycle stages that marketing and sales both accept
  • Data migrated and de-duplicated rather than dumped
  • Integrations to the site, calendar and inbox

Follow-up that happens on time

Routing, nurture and alerts are automated, so you reply within the hour while the enquiry is still warm.

  • Enquiry routing and instant internal alerts
  • Nurture sequences for long buying cycles
  • Hot enquiries called first, not last
  • Task automation instead of reminders in someone's head

Make it stick

Sessions go to the people who update the CRM. Reports go to the person who runs the team, and a review after a month picks up what people pushed back on.

  • Guided training by role rather than one generic session
  • Dashboards built for decisions, not for decoration
  • Attribution from first touch to closed deal
  • A 30-day review to refine what people pushed back on

Why us

Why our implementations still get used

The failure is rarely the software, and far more often a CRM that asks for more admin than it gives back.

We design for the salesperson

Fewer fields make the CRM simpler to update, so we add one only when the data earns its place.

We implement rather than resell

We set HubSpot up and stay for the hands-on work after launch, instead of only selling subscriptions.

The site and the CRM are one project

We build both, so forms, tracking and the CRM are designed together instead of integrated afterwards.

Attribution end to end

The Adnika Dashboard: one live view of a client's ads, analytics and CRM data, with AI recommendations reviewed by the strategist. Spend gets argued over with data, not opinion.

Start a projectA straight read of where enquiries leak.

Selected work

Work we have shipped, filterable

Client stories

What clients say

On camera and in writing — swipe through the founders and teams we’ve helped design, build and grow.

In their words

★★★★★
GMC is thrilled to extend our heartfelt appreciation to Adnika! Collaborating with Ehsan and his team has consistently been an absolute delight. Ehsan's dedication and commitment have ensured that German Medical Center remains an exceedingly satisfied and happy client, especially regarding their Hubspot Onboarding, Digital Marketing, Website Development, Content Creation and Social Media Marketing. Adnika is indeed the Best Digital and Growth Marketing Agency in UAE!
German Medical CenterDubai, UAE
★★★★★
Adnika provided us with their Inbound Sales and Marketing solutions through Hubspot. They helped us generate more qualified leads for our sales team, drive website traffic, increase customer engagement, and grow our customer base. Adnika is a reliable partner that has always taken our specific goals and needs seriously.
Ómar Thor ÓmarssonCMO, Meniga
★★★★★
Adnika has helped us plan, implement and optimize ad campaigns on Facebook and Instagram. Adnika is truly committed to Performance Marketing. They provided us with a fantastic dashboard with detailed KPIs that helped us track the campaigns’ performance in real time. Adnika also gave us helpful and dedicated support during the whole project, and the campaigns turned out to be a great success. We highly recommend working with Adnika's growth experts.
Christer PihlqvistKapi Marketing
★★★★★
We really enjoyed working with Adnika’s team. Not only are they talented, but they all take the time to understand whom they're working with, what they're trying to accomplish, and how to help the business achieve its goals. The quality of work we've experienced has made a huge difference for us and helped drive new business.
Ola BringleMarketing Advertising
★★★★★
Adnika helped Sea Technology with setting up new digital channels, such as Google Search Ads, to attract more customers and leverage our brand. We are very satisfied with the results and we will continue with the implementation of lead generation, marketing automation, and performance marketing.
Bengt LundquistSeatech
★★★★★
Working with the Adnika team has been a real pleasure! Extremely friendly, Ehsan and Elin are always available with prompt replies, valuable insights, patience, a problem-solving attitude, and high knowledge. Super easy to work with them. I highly recommend the Adnika team to help your business!
Magnus BruhnPharmaceuticals
★★★★★
I am an artist, but I also manage a collective of DJs. In order to promote our services to our clients, we needed Inbound solutions that could attract the right traffic and promote the brand. Adnika built and designed our Inbound processes as well as create and manage campaigns on social media and Google Ads which helped us attract many more customers. I’m very happy!
Denise LopezXOXO Agency
★★★★★
We've been using Adnika growth marketing solutions only for a few months. They are highly professional, competent, experienced, and creative. Get ready to get to work with this agency. They will come alongside you as a business owner and feel your pain and joy! Get ready to transform your business.
Pierre-Alexande RauxTelecommunications

Questions

Your HubSpot questions, answered

What companies ask before committing to a project.

It depends on the scope: the number of HubSpot modules, the state of your data and how many tools need to connect. HubSpot's own subscription is billed separately by tier and contact volume. The variable that moves the number most is data migration. A clean import is quick, a decade of duplicated spreadsheets is not.

Not always, and if a contact list and a simple board is all you need, cheaper tools do that well. HubSpot earns its cost when your teams need one shared record of every customer, from first ad click to signed contract. If customer service needs ticketing and feedback surveys too, they sit on the same record. Paying for features nobody will set up is the most common waste we see.

Adoption, almost every time. Teams set the CRM up to produce reports rather than help someone sell, required fields multiply, and people drift back to spreadsheets. We keep required fields to the minimum a rep will tolerate and add more only when the data earns its place.

Yes, and most of the work is in the mapping, not the transfer. We decide what comes across, what gets archived and how old records map onto the new structure. Moving everything over unchanged is how you inherit someone else's mess.

A focused setup can be live in weeks, while a larger build with migration and several integrations usually takes a couple of months. The hold-up is almost always waiting on decisions and cleaning data.

Yes, by role rather than one generic session, plus a review after thirty days. That review matters most, because the real objections only appear once people have used the CRM under pressure.

That is the point of doing it properly. Once forms, campaigns and closed revenue sit on one record, you can see which source brought in each customer. It only holds if your team keeps records up to date, so we put as much work into habits as into the build.

Yes, and it's a large share of our work. An audit of the portal usually turns up unused features you pay for and workflows that conflict. It also finds lifecycle definitions nobody agreed on and reports built on fields nobody maintains. Fixing it is normally cheaper than starting again.

It doesn't require a big team. You need someone who can make decisions on how you sell, plus one or two everyday users of the CRM. Their feedback in the first sessions shapes the fields and views we build, and that is what keeps the setup in use later.

Usually, yes: integration with HubSpot is native for most email, calendar and social media tools, and Zapier or custom APIs cover the rest. We agree which data should sync and in which direction before we connect anything. That way you never end up with two versions of the same customer.

Yes, we stay on for hands-on management after launch, covering new reports, clean-up and changes as your team grows. The aim is a CRM that keeps pace as the business starts to scale.

No questions match — try another search.

Next step

Find out where your pipeline leaks

We audit your CRM and show you where enquiries slip through, whether or not you work with us.

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