PPC in Dubai, measured in qualified leads rather than clicks

AED 4,500 to AED 18,000 covers most of what we are asked to build. The number moves on how many campaigns and markets, whether Shopping and a product feed are involved, how many languages, and whether landing pages are in scope. Media spend is separate and paid to Google directly. Anything quoted before those are known is a guess. We scope first, then price, and the scope document is yours whether or not you proceed. These are market ranges rather than a fixed rate card — the proposal carries the real figure.

Two numbers, and they should never be quoted as one. Media spend goes to Google — most Dubai SMEs we work with start between AED 8,000 and AED 30,000 a month, and competitive categories like real estate, legal and cosmetic clinics need more. Management is a separate fee. Be careful with agencies quoting a single blended number, because it hides how much of your money reaches the auction.

Because the auction is a market and Dubai has an unusually high concentration of well-funded advertisers in a few categories. In real estate, legal services and aesthetics, single clicks can pass AED 40. That is not an agency marking anything up, it is competitors bidding. The response is not to pay less per click, it is to convert more of the clicks you buy — which is why landing pages are part of the work.

No. Percentage-of-spend gives an agency a direct financial interest in you spending more, which is the wrong incentive to build a relationship on. We charge a flat monthly fee based on the work the account needs, so recommending that you spend less costs us nothing.

SEM is the broader term. It covers everything you do to appear on a search results page through paid placement, and historically it included SEO too. PPC is the pricing model underneath it, where you pay only when someone clicks. In practice people use them interchangeably. If you want Google Ads run, this page is the right one. If you want paid search planned alongside organic as one search strategy, our search engine marketing page covers that.

Yes. PPC is simply the abbreviation. It describes the billing model — you pay per click rather than per impression — and it has become shorthand for paid search generally.

Not at the start, and running it first is a common expensive mistake. PMax hands targeting to Google's model, which needs good conversion data to work with. Give it bad data and it will confidently spend your budget finding more of the wrong people. Search first, clean conversion tracking second, PMax third.

Structural fixes to negatives and conversion tracking often show inside two to three weeks. A real read on cost per qualified lead takes about ninety days, because you need enough closed leads to know whether the cheap ones were any good. Anyone promising a transformation in the first month is describing a click metric.

Then we say so. Some categories cannot support paid search at current auction prices with your margin, and the honest answer is to fix pricing or conversion first rather than to keep buying clicks. We would rather tell you that in month two than defend a retainer for a year.

Yes, and we prefer it. Read-only access, a written findings document with the waste quantified in dirhams, and no obligation. It is the fastest way for both sides to find out whether there is anything worth doing.

We work in Google Ads daily and manage accounts in your own billing. Where a formal partner badge matters to your procurement process, ask us and we will tell you exactly where we stand rather than putting a logo on a page and hoping nobody checks.

Nothing. It is your account, in your billing, with your conversion history intact. We remove our manager access and you carry on. There is no exit fee and no data to hand back, because you always had it.