SEO
Most audits are a crawler export with commentary. Two hundred and eighty issues, all flagged critical, no order, no effort estimate, and nothing that tells a developer what to do on Monday. Ours ends in an ordered list with hours attached, and you can hand it to anyone.
A senior person reads this and replies within one working day. No call centre, no drip sequence.
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It is our end, not yours. Email us instead and it reaches exactly the same person.
Support@adnika.comPartners & recognition
The platforms we build and run campaigns in, and the clients whose numbers we publish with their names on. HubSpot is the one partnership we claim; the rest are tools we use, not badges.
The problem
A tool can tell you what is wrong. It cannot tell you which three of those things are costing you money, and that is the only part of an audit worth paying for.
Why most audits change nothing
When a report flags 280 critical issues, nothing is critical. A missing alt tag on a footer icon sits in the same red box as a noindex on your highest-value page. The prioritisation is the deliverable and the tool cannot do it.
A development team cannot plan against a list with no hours on it. The audit lands in a shared drive, a sprint gets planned without it, and six months later somebody commissions another audit that finds the same things.
Fixing crawl depth on a blog archive nobody buys from, while the product templates leak conversions, is technically correct and commercially pointless. An audit needs to know which pages make money.
The audit is delivered, invoiced and forgotten. Half the recommendations are still open a year later and there is no record of which ones were rejected on purpose versus which ones simply got lost.
What is included
Everything below is checked. What makes the fix list is what is costing you something, in the order it should be fixed.
What Google can reach, what it has chosen to index, and the gap between them. Log file analysis where server logs are available, because crawl budget arguments made without logs are guesswork.
How authority moves through the site and where it stops. Orphan pages, click depth from the homepage, and whether your money pages are actually linked to from anywhere that matters.
Audited per template rather than per page, because a fault in a template is one fix that corrects thousands of URLs. Titles, headings, canonical logic, pagination and structured data.
Field data from the Chrome UX Report first, lab data second. A perfect Lighthouse score on a developer's laptop tells you very little about a customer on a phone in Deira.
Which of your own pages compete for the same query. This is more common than most teams expect and it is usually the cheapest ranking gain available, because the fix is consolidation rather than creation.
What you have, what is toxic, and what your competitors have that you do not. Including an honest read on whether disavowal is warranted, which it usually is not.
For sites serving the UAE alongside other markets, or Arabic alongside English. Hreflang is easy to get subtly wrong and hard to notice, and the symptom is the wrong language ranking in the wrong country.
Whether your pages are being cited in AI answers, and whether your robots rules are quietly blocking the crawlers that feed them. Covered in depth on our GEO and AEO pages.
Technology
Several tools, because each has blind spots, and the disagreements between them are often where the real problem is.
The site as a machine sees it.
Field data first.
Because a site is audited against competitors.
So the findings survive review.
How we work
Two to three weeks, fixed price, ending in a document plus a working session with whoever will implement it.
Search Console, Analytics, server logs where available, and a full crawl. Plus the commercial context: which pages make money, which products carry margin, which markets matter. An audit without that context prioritises the wrong things confidently.
Rankings falling is a symptom. The cause might be a template change, a migration that dropped redirects, a competitor's new page, or a Google update. We separate the three, because the fixes are unrelated.
Every finding gets an estimated impact, an estimated effort in developer hours, and a position in the queue. Anything we cannot estimate honestly is labelled as such rather than given a made-up number.
A working session with your developers or ours, going through the list until they can start. The document is written to be actioned by a team that was not in the audit, because usually it is.
Why us
Because the reason most audits do not is structural, and it is fixable.
A development team can put an estimated item into a sprint. They cannot plan against 'improve internal linking'. The estimate is what turns a finding into scheduled work.
The queue starts with what is costing you revenue now, which is frequently not what the crawler flagged red. Alt text on decorative icons does not outrank a broken canonical on a category template.
Not emailed. We sit with the people who will implement it until they can start, because an audit that needs interpretation will not survive contact with a sprint planning meeting.
Written so any competent developer or agency can execute it. We would rather you fix the site than keep the document in a drawer waiting for us to have capacity.
Industries
Every number below is the count of case studies we have actually published in that sector, and the best result among them. Nothing is a counter.
Selected work
:quality(80))
Two disconnected websites rebuilt as one bilingual WordPress site with a HubSpot funnel behind it.
:quality(80))
Seventy-two treatment pages in Dubai’s most contested clinical category, built inside DHA advertising rules.
:quality(80))
One site carrying aesthetics, dentistry and surgery — three audiences, three routes, one design system.
:quality(80))
A Dubai property platform with filterable listing search, a map of the city and a mortgage tool.
:quality(80))
A scroll-scrubbed WebGL scene experience spanning six divisions — and still a PageSpeed of 90.
:quality(80))
Office furniture on Shopify, serving a single-chair buyer and a corporate fit-out from one catalogue.
:quality(80))
A smart-lock catalogue with parallel routes by product, by industry and straight to the flagship.
Where this sits
An audit tells you what to fix. These are the disciplines that fix it.
Client stories
On camera and in writing — swipe through the founders and teams we’ve helped design, build and grow.
In their words
GMC is thrilled to extend our heartfelt appreciation to Adnika! Collaborating with Ehsan and his team has consistently been an absolute delight. Ehsan's dedication and commitment have ensured that German Medical Center remains an exceedingly satisfied and happy client, especially regarding their Hubspot Onboarding, Digital Marketing, Website Development, Content Creation and Social Media Marketing. Adnika is indeed the Best Digital and Growth Marketing Agency in UAE!
Adnika provided us with their Inbound Sales and Marketing solutions through Hubspot. They helped us generate more qualified leads for our sales team, drive website traffic, increase customer engagement, and grow our customer base. Adnika is a reliable partner that has always taken our specific goals and needs seriously.
Adnika has helped us plan, implement and optimize ad campaigns on Facebook and Instagram. Adnika is truly committed to Performance Marketing. They provided us with a fantastic dashboard with detailed KPIs that helped us track the campaigns’ performance in real time. Adnika also gave us helpful and dedicated support during the whole project, and the campaigns turned out to be a great success. We highly recommend working with Adnika's growth experts.
We really enjoyed working with Adnika’s team. Not only are they talented, but they all take the time to understand whom they're working with, what they're trying to accomplish, and how to help the business achieve its goals. The quality of work we've experienced has made a huge difference for us and helped drive new business.
Adnika helped Sea Technology with setting up new digital channels, such as Google Search Ads, to attract more customers and leverage our brand. We are very satisfied with the results and we will continue with the implementation of lead generation, marketing automation, and performance marketing.
Working with the Adnika team has been a real pleasure! Extremely friendly, Ehsan and Elin are always available with prompt replies, valuable insights, patience, a problem-solving attitude, and high knowledge. Super easy to work with them. I highly recommend the Adnika team to help your business!
I am an artist, but I also manage a collective of DJs. In order to promote our services to our clients, we needed Inbound solutions that could attract the right traffic and promote the brand. Adnika built and designed our Inbound processes as well as create and manage campaigns on social media and Google Ads which helped us attract many more customers. I’m very happy!
We've been using Adnika growth marketing solutions only for a few months. They are highly professional, competent, experienced, and creative. Get ready to get to work with this agency. They will come alongside you as a business owner and feel your pain and joy! Get ready to transform your business.
Questions
Including how often you actually need one, which is less often than you are told.
AED 7,500 to AED 30,000 covers most of what we are asked to build. The number moves on how many URLs and templates, whether log file analysis and international hreflang are in scope, how many languages, and whether the audit covers one site or a group. Anything quoted before those are known is a guess. We scope first, then price, and the scope document is yours whether or not you proceed. These are market ranges rather than a fixed rate card — the proposal carries the real figure.
A full one, roughly every twelve to eighteen months for a stable site. More often than that and you are mostly re-reading the same findings, because the previous list has not been implemented yet. The exceptions are worth knowing: audit before and after a migration, after a redesign, and when traffic drops without an obvious cause.
Two to three weeks for most sites. Large e-commerce catalogues or multi-market groups run longer. If we are waiting on Search Console access or server logs, that is usually what extends it, so both are worth arranging in week one.
Google Search Console and Analytics as a minimum, ideally read-only. Server logs and staging access make the audit substantially better. We can work without them and the crawl-budget section becomes inference rather than evidence, which we will label.
The observation that a small share of pages and fixes drives most of the result. It is broadly true and it is why prioritisation matters more than completeness. Treat it as a reason to sequence work rather than as a law — the specific 20 percent is different for every site, and finding it is what the audit is for.
No, but the shape of it has changed and anyone telling you otherwise in either direction is selling something. AI answers and zero-click results have taken a real bite out of informational traffic. Commercial queries, where someone is choosing a supplier, still go through a results page. The practical response is to stop measuring success in sessions and start measuring it in qualified enquiries.
Yes. Cannibalisation, thin pages, and the gap between what you have published and what your buyers search for. In practice the content findings often outrank the technical ones commercially, which surprises people who expected a technical document.
A written document with the findings traced to causes, a prioritised fix list with estimated impact and developer hours per item, the items we recommend skipping with reasons, and a working session with whoever implements it.
That is what it is written for. If they have questions afterwards we will answer them, and we offer a re-check once the work ships to confirm the fixes landed as intended.
The audit will not. Implementing it might. That distinction matters, because an audit that sits unimplemented is a cost with no return, which is why the fix list is priced and why we push hard on the handover.
No, and a meaningful share of our audits are implemented by the client's own team or by their existing agency. The document is deliberately written to be usable that way.
No questions match — try another search.
Insights
Next step
That is the case an audit is best at. Tell us roughly when it started and we will tell you whether it looks like a technical cause, a content one, or an update.
+288% organic traffic