Sales consulting
The half of the funnel most agencies stop before: the pipeline, the go-to-market plan and the enablement that turn incoming leads into revenue.
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Support@adnika.comPlatforms & clients
The platforms we build and run campaigns in, and the clients whose numbers we publish with their names on. These are tools we use, not partner badges.
The problem
The most expensive gap in most businesses sits between an enquiry arriving and someone acting on it. It's nobody's job, so it stays broken for years while the brand keeps paying to fill the top of the funnel.
Ask marketing and sales what 'qualified' means and compare the answers
Marketing reports leads and sales reports deals, with no agreed definition connecting them. Every pipeline review becomes an argument about lead quality rather than a conversation about what to fix.
Stages describe how hopeful someone feels rather than what has objectively happened. Without exit criteria, forecasting is guesswork and coaching has nothing solid to work from.
Your high performer follows up six times, and everyone else follows up once. That gap in effort is worth more than most campaigns, and almost nobody measures it.
What we do
The commercial side of the funnel, from pipeline development to enablement, with a page of its own for each part of the work.
Campaigns built against qualified pipeline rather than a lead count, so the numbers mean something to sales.
Segment, proposition, channel and pricing settled before anyone on the team starts selling.
Marketing and sales align on one definition of qualified, one set of numbers and one weekly conversation.
The system your process runs in, plus the adoption work that keeps people using it after launch.
Sequences, playbooks, LinkedIn posts and collateral that a sales team will open and use every week.
For B2B deals where a buying committee signs off rather than a single buyer.
Every capability in one place, from marketing strategy and search engine optimisation to digital marketing, social media, web and CRM.
Capabilities in detail
The commercial work, spelled out item by item so you can see what each part involves.
The real stages a deal goes through, with a deal moving forward only when exit criteria show what has objectively happened.
Weighted forecasting that holds up in a board meeting, built on stage definitions everyone accepts.
A definition of qualified that marketing and sales both sign, so the recurring argument stops being about lead quality.
For market entry or a new offer, segment, proposition, pricing and channel are decided before a team is asked to sell. That beats reverse-engineering them afterwards.
Shared definitions, shared numbers and a service-level agreement on response time in both directions.
Playbooks, objection handling, case material and quote templates, built from what your high performers already do on calls.
Multi-touch sequences in Arabic and English that follow up more than once, sent by a rep who speaks the buyer's language. Most of the missed revenue in this market sits in that second and third touch.
Target account selection, buying-committee mapping and coordinated outreach for considered purchases.
The process built into HubSpot with the lightest admin load a team will maintain week after week.
The Adnika Dashboard: one live view of a client's ads, analytics and CRM data, with AI recommendations reviewed by the strategist. Alongside it sit the stage conversion and pipeline coverage numbers a weekly sales review needs.
Speed of response tracks with conversion more closely than almost any other variable, so routing comes early.
Coaching by role for local and international reps, based on call recordings and pipeline data rather than generic methodology.
Faster and more consistent proposals, tracked so you can see which ones stall and at what point.
Asking the people who did not buy is uncomfortable, and it's consistently the most useful research available to you.
Technology
The systems a sales process runs in, and where its information lives.
Where the pipeline lives.
Sequences, outreach and your LinkedIn network.
Where deals move.
Getting to signature.
Running the weekly review.
Knowing who you are talking to before you connect.
How we work
The aim is to diagnose first, then define, instrument and coach. Adding activity to a pipeline nobody has examined only produces more noise.
We look at stage-by-stage conversion, time in stage and the gap between your high performers and your median rep. That gap is often the largest addressable number in the business.
One definition of a qualified lead that both teams sign, plus exit criteria for each stage. We write it down, because otherwise the argument comes back every quarter.
The process configured in HubSpot with minimal admin, so the pipeline reflects reality rather than what someone remembered to update.
Enablement material, sequences and a review cadence that the team owns. Sales excellence fades unless someone inside keeps the process going after the consultant leaves.
Why us
We're a marketing agency that builds the pipeline too, so we can't blame another party when leads don't convert. The same team of marketing and CRM specialists works both sides of the handover.
For GMC, a multi-specialty clinic, we built segmented audiences and ran personalised Google and social media ads against them. We build the online presence that brings enquiries in and the system that receives them, so there's no other supplier to point at.
A process agreed in an extensive workshop and left in a slide deck decays within weeks. Configured in the CRM, it persists.
We put a number on the gap between high performers and the median rep, because that figure tends to be bigger than any campaign uplift.
Documented, with a team that can run the review without us. Dependency is not a business model we want.
Industries
Every number below is the count of case studies we have actually published in that sector, and the best result among them. Nothing is a counter.
Selected work
:quality(80))
Two disconnected websites rebuilt as one bilingual WordPress site with a HubSpot funnel behind it.
:quality(80))
Seventy-two treatment pages in Dubai’s most contested clinical category, built inside DHA advertising rules.
View Case Study:quality(80))
One site carrying aesthetics, dentistry and surgery — three audiences, three routes, one design system.
:quality(80))
A Dubai property platform with filterable listing search, a map of the city and a mortgage tool.
:quality(80))
A scroll-scrubbed WebGL scene experience spanning six divisions — and still a PageSpeed of 90.
:quality(80))
Office furniture on Shopify, serving a single-chair buyer and a corporate fit-out from one catalogue.
:quality(80))
A smart-lock catalogue with parallel routes by product, by industry and straight to the flagship.
Client stories
On camera and in writing — swipe through the founders and teams we’ve helped design, build and grow.
In their words
GMC is thrilled to extend our heartfelt appreciation to Adnika! Collaborating with Ehsan and his team has consistently been an absolute delight. Ehsan's dedication and commitment have ensured that German Medical Center remains an exceedingly satisfied and happy client, especially regarding their Hubspot Onboarding, Digital Marketing, Website Development, Content Creation and Social Media Marketing. Adnika is indeed the Best Digital and Growth Marketing Agency in UAE!
Adnika provided us with their Inbound Sales and Marketing solutions through Hubspot. They helped us generate more qualified leads for our sales team, drive website traffic, increase customer engagement, and grow our customer base. Adnika is a reliable partner that has always taken our specific goals and needs seriously.
Adnika has helped us plan, implement and optimize ad campaigns on Facebook and Instagram. Adnika is truly committed to Performance Marketing. They provided us with a fantastic dashboard with detailed KPIs that helped us track the campaigns’ performance in real time. Adnika also gave us helpful and dedicated support during the whole project, and the campaigns turned out to be a great success. We highly recommend working with Adnika's growth experts.
We really enjoyed working with Adnika’s team. Not only are they talented, but they all take the time to understand whom they're working with, what they're trying to accomplish, and how to help the business achieve its goals. The quality of work we've experienced has made a huge difference for us and helped drive new business.
Adnika helped Sea Technology with setting up new digital channels, such as Google Search Ads, to attract more customers and leverage our brand. We are very satisfied with the results and we will continue with the implementation of lead generation, marketing automation, and performance marketing.
Working with the Adnika team has been a real pleasure! Extremely friendly, Ehsan and Elin are always available with prompt replies, valuable insights, patience, a problem-solving attitude, and high knowledge. Super easy to work with them. I highly recommend the Adnika team to help your business!
I am an artist, but I also manage a collective of DJs. In order to promote our services to our clients, we needed Inbound solutions that could attract the right traffic and promote the brand. Adnika built and designed our Inbound processes as well as create and manage campaigns on social media and Google Ads which helped us attract many more customers. I’m very happy!
We've been using Adnika growth marketing solutions only for a few months. They are highly professional, competent, experienced, and creative. Get ready to get to work with this agency. They will come alongside you as a business owner and feel your pain and joy! Get ready to transform your business.
Questions
What companies across the UAE and the wider Middle East ask before bringing in help on the commercial side.
Cost depends on scope and on how much of your process already exists. Process work, pipeline build and enablement are priced as a project, and ongoing coaching is agreed separately. The engagement is far smaller when your pipeline is well defined and only the CRM needs configuring.
Training shapes what people know, while this work shapes what the system makes easy. Most sales problems we're asked to fix are process and tooling problems dressed up as a skills gap. A rep who follows up once is often responding rationally to a CRM that makes six touches painful.
No. We design the process, build it into the CRM, create the enablement material and coach the team. We're not an outsourced sales floor, and an agency that offers both is usually good at neither.
Almost always response time. Speed to first contact tracks with conversion more closely than nearly any other variable, and most businesses here measure it in days without realising. Routing and alerts fix it in a fortnight.
That's usually a rational response to a system that asks for more than it gives back. We cut required fields to the minimum, automate what was manual and open the CRM on a list of who to call today. Resistance drops once the tool is useful to the person entering the data.
If different people in the business describe the target customer differently, it's strategy, and no marketing plan will fix that. If everyone agrees and the numbers still don't work, it's execution. The diagnostic tells you which, and it's worth knowing before any investment in either.
Stage conversion, time in stage, response time, pipeline coverage and the variance between your high performers and your median rep. That last number is rarely tracked, yet it's often the largest one you can act on.
A pipeline diagnostic: conversion measured per stage, stall points identified, rep variance quantified and lost-deal reasons collected properly. You keep the findings whether or not you continue with us.
Look for a firm with a track record in your sector and local knowledge of how buyers in the region decide. Ask what the first diagnostic will measure, who owns the process afterwards and how the handover will work.
No questions match — try another search.
Next step
A pipeline diagnostic that measures conversion per stage, response time and rep variance. You keep the written findings even if you don't work with us afterwards.
+73% increase in leads
