Corporate video, scripted to one message

AED 15,000 to AED 80,000 covers most of what we are asked to build. The number moves on shoot days, number of locations and interviews, how many finished cuts and languages, and whether motion graphics are involved. Anything quoted before those are known is a guess. We scope first, then price, and the scope document is yours whether or not you proceed. These are market ranges rather than a fixed rate card — the proposal carries the real figure.

Ninety seconds for most purposes, and under two minutes almost always. Watch-time data is consistent on this across clients and categories: attention falls away sharply after about ninety seconds unless the viewer has specifically chosen to watch something longer. Longer films are justified for recruitment pages and event screenings, where the audience has already opted in.

For the feed, yes. LinkedIn feed video is watched in passing, largely with the sound off, and the useful length is well under a minute with captions carrying the message. Three minutes works on a company page or a careers page where someone arrived deliberately. Same film, different cut.

One message, one audience, and evidence rather than adjectives. Practically: a clear statement of what problem you solve, a customer or an employee saying something specific and credible, proof in the form of a result or a demonstration, and one thing for the viewer to do. Everything else is usually the film getting longer without getting better.

It depends entirely on where it plays. Social feed video wants under thirty seconds. A website hero video wants under ninety. An explainer someone actively sought out can run two to three minutes. A recruitment film on a careers page can go longer because the viewer chose it. Cut once, deliver several lengths.

Being straight with you: this is not an established professional editing principle, and you will find several articles confidently defining it in mutually incompatible ways. It appears in search suggestions because content sites have written about it, not because editors use it. The genuine version of the underlying idea is that a small part of your footage carries most of the value, which is an argument for ruthless cutting rather than a rule with numbers in it.

Three to six weeks for a straightforward corporate video. One shoot day, two to three weeks of post-production including revisions. Multi-location or multi-language projects run longer, and permits can add lead time in Dubai.

It is normal and it is mostly a direction problem rather than a talent one. Asking real questions and editing well beats handing someone a script to recite, which is what makes people look stiff. We plan for more time with nervous interviewees rather than pretending it will be quick.

Yes, within the UAE and beyond. Multi-location adds crew travel and schedule, and it is worth asking whether it earns that: often a single location plus good b-roll from each site communicates the same thing at a fraction of the cost.

Watch time and completion rate first, because those tell you whether the film held anyone. Then whatever it was made for: enquiries from the page, applications from a careers page, or comprehension in an internal survey for a change programme.

Yes, including the rushes and project files. It matters more than people expect: raw footage from one shoot day usually contains months of usable social content.