Marketing automation that runs the follow-up nobody has time for

It depends on scope, so we don't quote a figure before we've seen your setup. The price moves with the number of workflows and segments, how much clean-up and deliverability work is needed, and the integrations involved. Whether you want ongoing management changes it too. We scope first, then price, and the scope document is yours whether or not you go ahead.

Lead routing and internal notifications, every time. Get a new lead to the right person on your sales team within minutes, with an alert they'll see. That brings in more revenue than any nurture email and takes a fraction of the effort to build.

As long as it takes to answer the questions a buyer has at that stage. That's usually three to five emails, not the eleven that often get proposed. Write the content first and let it set the length, because deciding the length first is how filler gets written.

Personalise what you know and nothing else. A token firing with a blank value, or a first name in the wrong case, does more damage to the customer experience than plain text. Segment on what people do on your site rather than on fields nobody fills in.

Yes, and often better than for B2B, because consumer volumes let behavioural triggers work at scale. Abandoned basket, browse abandonment, replenishment for products people reorder, and post-purchase emails are reliably worth building. WhatsApp is worth running alongside email here, with messages in Arabic and English where your customers use both.

Usually, and the cause is almost always authentication and reputation rather than content. Often the SPF, DKIM and DMARC records on the sending domain were never set up properly. Other times a new domain started sending email campaigns too hard and too fast, or the list has a high bounce rate. We check those before rewriting a single email.

Fewer than you have, and there's no correct number. The useful test is whether someone on your team can name every active workflow and say what it does. If they can't, some of them should be switched off.

Yes, and it's a good place to start. We list what's running, what it sends, what engagement it gets and what we'd retire. It's a short piece of work, and it usually finds emails nobody remembers setting up.

Meetings booked and deals moved through the deal pipeline, not sends and email opens. Open rates have become unreliable since mail privacy protection started pre-loading images, so a programme judged on opens is judged on noise. The Adnika Dashboard: one live view of a client's ads, analytics and CRM data, with AI recommendations reviewed by the strategist. On an automation project, it puts the meetings each workflow booked next to campaign performance for the ads that brought those leads in.

No, and treat any proposal that implies it with caution. Automation handles the repetitive tasks, like the follow-ups that get forgotten, and gets the right lead to the right person faster. Your sales team still has the conversation, and your marketing strategies still come from people.

Yes. We work in HubSpot most, across Marketing Hub and HubSpot Sales Hub, and also in Salesforce Marketing Cloud, Klaviyo, ActiveCampaign, Customer.io and Mailchimp. For e-commerce, Klaviyo is often the better tool and we'll say so.

Which automation features you get depends on what your HubSpot plan allows, so we check yours before building anything. We only suggest a change of plan when the work needs it, and for a small list it often doesn't.