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Web design & development

Website maintenance services in Dubai, with WordPress security

Updates are tested on a private copy before we apply them to your live site. Backups sit off your server, and someone actually restores them. Forms get test-sent, so silent failures get caught. Whether your Dubai business is on WordPress, Shopify or Wix, the maintenance routine fits the platform. Hacked already? The clean-up goes after the way in.

  • 98 average PageSpeed across client sites
  • 15+ years of experience
  • AR+EN Arabic and English delivery

Tell us about your website

A senior person reads this and replies within one working day. No call centre, no drip sequence.

Platforms and clients

Platforms we work in, brands we've worked with

Your platform stays your choice, from WordPress to HubSpot CMS.

  • German Medical Center
  • The Reformery Clinic
  • Alma Laser
  • Roxana Aesthetics Clinic
  • Lamel
  • Dotline Studios

What we do

Why you need website maintenance, even when nothing looks broken

Our website maintenance services in Dubai keep the software, backups, forms and security behind your site up to date and recoverable. Neglect is quiet. Nothing visibly breaks for a year, then a plugin update collides with a theme override in the week your Ramadan or Dubai Shopping Festival campaign goes live.

  • Updates tested on staging before we apply them
  • Backups stored off the server, and restore-tested
  • Malware removed at the source, not just the warning

Done well, maintenance is dull to watch. That's how you know it's working.

  1. Routine care nobody has to remember

    Picture your contact form going silent in August, and nobody noticing until a client mentions it to you in October. Small faults pile up just like that. Each is a quick fix. None is anyone's job. Routine care puts them on a checklist: updates, backups, uptime and form checks, speed, broken links and the small edits sitting in your inbox for months.

  2. WordPress security, before you need it

    Outdated plugins and themes are the usual way into a WordPress site, because each published fix tells attackers where the hole was. A site eighteen months behind isn't stable. It's exposed. Your website security starts with patching, then hardening (closing the easy ways in). Next come two-factor logins (a phone code as well as your password), accounts limited to what each person needs, and a web application firewall (WAF) on Cloudflare.

  3. WordPress malware removal at the source

    Deleting the spam pages Google found on your site treats the symptom. The cause is usually a backdoor (a hidden file or snippet that lets the attacker back in), and while it's there, the spam returns. Proper removal takes injected code out of your files and database, deletes rogue admin users, closes the entry point and changes every password and key. Then Google gets a review request.

How we work

How our website maintenance works, from audit to malware clean-up

Our website maintenance and support services run in four stages: audit, stabilise, routine care and clean-up. The fourth is only for the day Google flags your site, or an admin account appears that nobody created.

Finding out what your site is running

The audit lists what your site actually runs, before anyone touches it. That means your platform and PHP versions, every plugin and theme with any known vulnerability, and whether your backups exist and really restore. You also get a baseline for website performance. Then there's admin access, including whatever your last agency left behind. Check those logins against who still works with you.

  • Plugin and theme inventory, with versions
  • Known vulnerabilities checked
  • Last good copy found and test-restored
  • Speed and Core Web Vitals baseline
  • Every admin account accounted for

Bringing an overdue site up to date

If your site is overdue, the catch-up happens in one controlled go, on staging (a private copy of your site). Anything nobody uses comes out. Then your safety net goes in: off-server backups, the firewall, two-factor logins and alerts for outages and broken forms. That's real work. We'd rather do it up front than call it routine.

  • Overdue updates applied on staging first
  • Unused themes and add-ons removed
  • Off-server copies set up and restored
  • Firewall and two-factor switched on
  • Uptime and form alerts set up

The website maintenance checklist, in order

The checklist runs in the same order every round, so a skipped step shows. A fresh backup is confirmed first. Updates go to staging, where your key pages, checkout and forms are tested before anything is promoted. Then come speed, broken links and your queue of small edits. You get a short written report. One page. Not forty pages of automated charts nobody opens.

  • Restore point confirmed before any change
  • Updates tested on staging, then promoted
  • Forms and checkout tested end to end
  • Speed and broken links checked
  • A one-page report a person wrote

How a hacked WordPress site gets fixed

A compromised site is fixed in a set order, because rushing invites reinfection. Containment comes first: infected files are copied, and hosting and database passwords change. Then the entry point, often an outdated plugin or a reused password. Injected code comes out of files and database, or a proven-clean copy is restored. Rogue admins and backdoors go. Every password and key changes again. Google's review comes last.

  • Infected copy saved before any clean-up
  • Injected code removed from files and database
  • Rogue admins and backdoors deleted
  • Every password and key changed
  • Google's Security Issues review requested

How we use AI

Where AI speeds up website maintenance, and where people decide

01

Reading the plugin inventory

Everything installed on your site has a changelog, and now and then a vulnerability notice. Most of it won't touch your setup. AI reads the lot against the versions you run and pulls the risky few to the top. Deciding what goes first is still a developer's call: only a person knows which extension your checkout can't live without.

02

Drafting the plain report

Raw maintenance logs read like they were written for other developers. They were. Your marketing team shouldn't have to decode one, so AI turns the log into a rough first draft in plain English. A person rewrites it, checking each line against what happened on your site. And if the draft says 'all fine' when it wasn't? That's on us, not the model.

03

Flagging unfamiliar code

An infected site can have thousands of changed files. AI goes through them looking for obfuscated code, the kind written to be unreadable on purpose: a stray eval() call, for instance, or a PHP file sitting in your uploads folder where only media belongs. Every flag gets opened by a developer. Nothing is deleted on a model's say-so.

04

Watching what follows

Once a round of changes is live, AI combs your Search Console data and analytics, enquiry counts included, for anything out of pattern. Maybe 404 errors jump overnight, or spam URLs show up in a language you've never published in. Could be real. Plenty of blips mean nothing, though, so a person checks each one before anybody touches the site.

Stage 01 / 04

Why us

What to look for in a website maintenance company in Dubai

Look for four things in a maintenance agency, each with a question you can ask. Here's where we stand after 15+ years, from offices in Dubai and Stockholm.

Backups that have actually been restored

Ask a provider when they last restored your site from a backup. You want a date, not a reassurance. We keep yours off the hosting account, so they aren't sitting on a server an attacker controls, and restore a recent one to staging to prove it works. Until a backup's been restored, nobody knows whether it's any good.

Clean-up that goes after the cause

Deleting spam pages and running a scanner feel like progress. Then the spam comes back, because nobody found the backdoor. The real job is the way in and whatever was left behind. A useful question for any provider: how did the attacker get in? And if we can't pin that down on your site, we'll say so.

We know WordPress because we build on it

It helps when the people patching your site have built one like it. Among our 99+ projects is a WordPress plugin for Concept Plus Real Estate: it pulls property listings from the Goyzer CRM every hour and pushes website leads back into Goyzer. So ask whoever looks after your site now what they've built.

Arabic and English, kept in step

Who edits your Arabic pages? Bilingual sites drift: English gets the new price, Arabic keeps the old one. We change both together. On edenderma.com in October 2026, stale Russian and Arabic translations were corrected across 49 pages, plus the header, footer and menus. For WordPress, there's one more job: rechecking hreflang tags, which tell Google which language to show.

Start a projectSend the URL and say what's worrying you. A senior person replies.

Capabilities in detail

What our website maintenance services actually cover

Our website maintenance services break down into the 15 jobs below, from tested updates to malware removal, plus a note on when to stop. Few sites need all 15; the audit shows which.

WordPress updates, tested on staging first

Plugin and theme updates go to your staging site first, and so do major core releases, security patches included. Minor WordPress security releases work differently: they install themselves on the live site, so we check them after they land. On staging, someone clicks through your checkout and forms, then your busiest pages. If anything breaks, we hold that version back and tell you why. Updating live and hoping isn't a process.

Off-server backups, restore-tested

Backups are kept away from the server they protect, so a problem with one doesn't automatically take out the other. Then comes the step that's easy to skip: restoring a recent copy on staging to check your website data is all there. Why bother? A database dump that silently dropped a table looks fine right up until the day you need it. That's data loss, found late.

Uptime and downtime alerts

Your homepage can load fine while the booking page is down. A homepage ping alone can't ensure your website works, so uptime checks cover your key pages one at a time. There's also the SSL certificate (the padlock in the address bar) to watch. Let it lapse and visitors get a full-screen browser warning instead of your site. When something trips, the alert goes to a person.

Form and CRM delivery checks

A broken form doesn't throw an error you'd notice. Enquiries just stop. So test submissions go all the way through: the thank-you page, your notification email, the visitor's confirmation and the record in your CRM. A mail setting changed months ago is a common culprit. And if HubSpot sits behind your forms, each new contact should arrive with its source intact.

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Website speed and Core Web Vitals

Pages rarely get slow in one go. A full-size phone photo here, a tracking script there, and a year later your pages are heavy. Core Web Vitals, Google's measures of loading, responsiveness and visual stability, get checked on real pages on mobile against LCP 2.5 s, INP 200 ms and CLS 0.1, along with server response time. Usual remedies: WebP or AVIF images, WP Rocket caching on WordPress, and fewer third-party scripts.

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Broken links, 404s and redirects

Some of the worst broken links come from your own digital marketing: an old Google ad, say, or the QR code printed on last year's brochure, still pointing at a page you've since renamed. Visitors hit a dead end and search engines waste a visit. If the page has a true replacement, a 301 redirect (a permanent forward) sends people there. Without one, a clean 404 is the honest answer.

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Small content changes, in Arabic and English

A corrected price. The Ramadan banner that should've come down at Eid. Small edits like these get handled ad hoc, as part of the work, inside your content management system (CMS, the editor behind your pages), or in Elementor if that's what your site was built with. When there's an Arabic version, it changes in the same sitting as the English one, so both go live together.

WordPress security hardening

Security plugins help, but hardening is mostly settings and housekeeping. File editing gets switched off in your dashboard. Unused themes and extensions are deleted, not just deactivated, since inactive code can still be exploited. XML-RPC (an old remote-publishing feature) goes off if nothing relies on it, and HTTPS is forced everywhere. Nulled plugins come out too, since those pirated premium copies sometimes arrive with malware already inside.

Logins, two-factor and least privilege

A stolen password takes no skill to use, so logins get the strictest rules. Nobody shares one: everyone has their own account, and the activity log tells you who did what. Every admin uses two-factor authentication. Least privilege (each person gets only the access their job needs) means your blog writer can't install software. And the agency you parted ways with two years ago? It loses its account, as do ex-staff.

Firewall rules with Cloudflare

Cloudflare's WAF (web application firewall) filters traffic before it ever reaches your server. Switched on with default settings, though, it can end up blocking your own customers. So the rules are fitted to your platform: rate limits for bots hammering the login page, a challenge for visitors who look suspicious, and an exception or two so payment callbacks still get through. Small sites aren't spared. Automated cyberattacks don't check company size first.

WordPress malware removal

Malware removal is mostly a search; the deleting comes later. Injected code hides where you'd never think to look: your theme's functions.php, PHP files tucked into the uploads folder, wp-config.php, the options and posts tables, or a fake add-on with a believable name. Rogue admin users and backdoors are on the list too. Miss a single one and the whole infection rebuilds itself.

After a hack: passwords, Google, blacklists

Passwords change twice. Hosting and database ones go during containment; once the site's clean, every credential changes again: user accounts, hosting, SFTP (secure file transfer), the database, API keys and the salts (secret keys) in wp-config.php. Then Google: spam URLs return 404 or 410, the sitemap is resubmitted and a review goes in through Search Console's Security Issues report. Last, the blacklists browsers and email providers use to block unsafe sites get checked.

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WooCommerce and online store upkeep

A bad update costs an online store more than it costs a brochure site. The shop itself, your payment gateway and each shipping add-on all release on their own schedules, and one mismatch is enough for checkout to fail without a single error on screen. That's why every round ends with a real test order, confirmation emails and all. Building new store features is a separate web development job.

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Shopify maintenance: what's still yours

On Shopify, the platform carries more of the load: hosting, SSL, server security and its own upgrades are handled for you. The rest is yours. Apps you uninstalled can leave scripts behind in your theme, slowing every page. A theme update can wipe out custom edits. Staff accounts need two-factor and pruning now and then, and product updates sometimes break links you've shared.

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Wix maintenance: what the platform covers

Wix handles its own software, hosting and patching. So your share of the maintenance is everything you've added on top. Your forms need to reach the right inbox. Page titles and descriptions need rechecking whenever pages change. Oversized images, apps nobody opens and contributors who left months ago all pile up too, and on a bilingual site the translations drift.

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When maintenance stops being worth it

Not every site is worth maintaining, and you should hear that early, rather than after a year of invoices. The warning signs? Hand-edited core files, pirated extensions, an abandoned theme, page builders stacked two deep, or a theme that can't run on a supported PHP version. Patching around those costs more than it saves. So does stretching a site that business growth has outrun. A rebuild or website redesign is the better spend.

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Technology

WordPress maintenance tools, and the other platforms we work in

We maintain sites we didn't build, once we've audited them, so the platform list follows your site. The tools are the ones we use to look after it.

Platforms

Each gets its own version of the routine.

  • WordPress
  • WooCommerce
  • Elementor
  • Shopify
  • Wix Studio
  • HubSpot CMS
  • Storyblok
  • Astro

Website security and delivery

A firewall and edge in front of the server.

  • Cloudflare
  • Cloudflare Workers

Speed upkeep

Keeping pages inside Google's thresholds.

  • WP Rocket
  • PageSpeed Insights
  • Lighthouse
  • WebP and AVIF images

Search health

Checked after each round of work.

  • Google Search Console
  • Google Analytics 4
  • Semrush
  • XML sitemaps
  • 301 redirect maps
  • Structured data (JSON-LD)
  • hreflang
  • Google Business Profile

Forms and CRM

Where your enquiries should land.

  • HubSpot forms
  • HubSpot CRM
  • Odoo
  • Goyzer
  • REST APIs and webhooks

Selected work

Websites we have built

Client stories

What clients say

On camera and in writing — swipe through the founders and teams we’ve helped design, build and grow.

In their words

★★★★★
GMC is thrilled to extend our heartfelt appreciation to Adnika! Collaborating with Ehsan and his team has consistently been an absolute delight. Ehsan's dedication and commitment have ensured that German Medical Center remains an exceedingly satisfied and happy client, especially regarding their Hubspot Onboarding, Digital Marketing, Website Development, Content Creation and Social Media Marketing. Adnika is indeed the Best Digital and Growth Marketing Agency in UAE!
German Medical CenterDubai, UAE
★★★★★
Adnika provided us with their Inbound Sales and Marketing solutions through Hubspot. They helped us generate more qualified leads for our sales team, drive website traffic, increase customer engagement, and grow our customer base. Adnika is a reliable partner that has always taken our specific goals and needs seriously.
Ómar Thor ÓmarssonCMO, Meniga
★★★★★
Adnika has helped us plan, implement and optimize ad campaigns on Facebook and Instagram. Adnika is truly committed to Performance Marketing. They provided us with a fantastic dashboard with detailed KPIs that helped us track the campaigns’ performance in real time. Adnika also gave us helpful and dedicated support during the whole project, and the campaigns turned out to be a great success. We highly recommend working with Adnika's growth experts.
Christer PihlqvistKapi Marketing
★★★★★
We really enjoyed working with Adnika’s team. Not only are they talented, but they all take the time to understand whom they're working with, what they're trying to accomplish, and how to help the business achieve its goals. The quality of work we've experienced has made a huge difference for us and helped drive new business.
Ola BringleMarketing Advertising
★★★★★
Adnika helped Sea Technology with setting up new digital channels, such as Google Search Ads, to attract more customers and leverage our brand. We are very satisfied with the results and we will continue with the implementation of lead generation, marketing automation, and performance marketing.
Bengt LundquistSeatech
★★★★★
Working with the Adnika team has been a real pleasure! Extremely friendly, Ehsan and Elin are always available with prompt replies, valuable insights, patience, a problem-solving attitude, and high knowledge. Super easy to work with them. I highly recommend the Adnika team to help your business!
Magnus BruhnPharmaceuticals
★★★★★
I am an artist, but I also manage a collective of DJs. In order to promote our services to our clients, we needed Inbound solutions that could attract the right traffic and promote the brand. Adnika built and designed our Inbound processes as well as create and manage campaigns on social media and Google Ads which helped us attract many more customers. I’m very happy!
Denise LopezXOXO Agency
★★★★★
We've been using Adnika growth marketing solutions only for a few months. They are highly professional, competent, experienced, and creative. Get ready to get to work with this agency. They will come alongside you as a business owner and feel your pain and joy! Get ready to transform your business.
Pierre-Alexande RauxTelecommunications

FAQ

Website maintenance and security in Dubai: frequently asked questions

Cost and infected sites are covered early, followed by what to ask before you hand over admin access.

Website maintenance services cover two kinds of work: the routine upkeep nobody sees, and the fixes when something breaks. On the routine side, think tested updates, off-server copies that get restored to prove they work, uptime and form checks, speed, broken links and the odd small edit. Security runs alongside: hardening, two-factor logins, a firewall. If a provider's list fits on two lines, ask what's missing.

The cost of website maintenance services in Dubai depends on your site, so it's priced after an audit. Seven things move it. Start with plugins, since each one adds testing to every update round, and a WooCommerce store adds checkout tests. Running Arabic and English? Every content edit happens twice. CRM integrations get their own delivery checks. If the site's been neglected, there's a catch-up before routine care can start, and any security history means hunting for leftover backdoors. Frequent content changes add hands-on time too. As for packages, care plans and annual maintenance contracts (AMCs), they're labels, so look at what each one includes.

To remove malware from WordPress, start by saving a copy of the infected site (you'll want it later), then scan it and replace the core files with clean ones from the same version. The hiding places come next. PHP files in the uploads folder are a red flag; so are odd lines in functions.php or wp-config.php, and strange entries in the options and posts tables. Check for admin users nobody recognises. Then patch the way in, reset every password and ask Google to review the site.

Fixing a hacked WordPress site takes four moves, in this order: contain it, clean it, close the way in, then tell Google. Is restoring a clean copy quicker than cleaning by hand? It can be, provided you're certain the copy predates the infection. You still have to patch, though. Restore without patching and you've rewound the clock to the day before the break-in, same weak spot and all.

Yes, there are free malware scanners for WordPress, and they look at your site from two sides. Wordfence's free version scans your files from inside the dashboard. Sucuri SiteCheck, a free website malware scanner, works from the outside: what visitors see, and whether you're on a blacklist. MalCare has a free scan as well. Treat a clean result as a snapshot. Well-hidden backdoors can slip past, which is why a scan is no substitute for security monitoring.

Business websites need regular maintenance because the software underneath keeps changing, even when your pages don't. Your CMS and its add-ons release new versions all year round. Skip a few months and the gaps show up when it hurts most: a browser warning where your first impression should be, or downtime in the week your campaign launches. Regular updates are dull. Recovering from skipping them is worse.

Usually, yes: a hacked website can be recovered as long as its files and database still exist somewhere, even in an old copy. Getting the site running again is only half the repair, though. Your online presence needs fixing as well. That means Google's warning lifted, the spam URLs gone from search results and any blacklist entries cleared. And if there's no copy at all and the server's been wiped? Then it's a rebuild from whatever content survives.

Locked out of WordPress? Go in through your hosting account instead, and change the hosting password before anything else. If you change the database password as well, update the matching line in wp-config.php, or the site goes offline. Files are reachable through your control panel or SFTP, and the database tool (often phpMyAdmin) shows the users table. Resist the urge to panic-delete: a saved copy of the infected files can show how they got in. After that, remove admin accounts you didn't create and reset your own password.

Protecting your WordPress site comes down to boring basics, done every time. It's rarely a hacker choosing your site by hand; it's bots trying known holes on any site they find, and no single tool will keep your website safe and secure against that. So: updates applied promptly, fewer plugins (never nulled ones), two-factor switched on, a least-privilege account for each person, a WAF in front, dashboard file editing off, and off-server copies you've actually restored. Unglamorous, all of it. Which is exactly why it gets skipped.

Judge any company offering website maintenance in Dubai by how it works; package names tell you little. Five questions sort them quickly. Do updates go to staging first? When did they last restore a copy of a client's site, and where are the copies kept? How do they clean an infected site? Can they handle Arabic and English, which many UAE sites need? And who writes your report? A professional website maintenance service will answer all five without squirming.

Whether you need an AMC, a care plan or one-off fixes depends on how often your site changes and what a breakage would cost you. The labels overlap a lot. An AMC and a website care plan both mean ongoing upkeep, and a website maintenance package, like most website support services, is the same idea billed differently. One-off work suits a single job, such as an overdue catch-up. If you take bookings or payments online, you probably need ongoing maintenance. A quiet brochure site might not.

Sort a website maintenance checklist by how often each job comes round. Every week, test updates on staging, confirm a fresh copy was saved, and push a test enquiry through each form. Once a month, restore a copy for real, check load times on mobile and fix any broken links. Every quarter or so, go through your add-ons and user accounts and prune. Once a year? Old content, plus your domain and SSL renewal dates. Busy e-commerce websites will want some of that more often.

Security fixes for WordPress, themes and plugins should go on promptly, after a quick test; everything else can wait for a planned round. Minor core releases look after themselves: they install by default, and they're mostly bug fixes and patches. Major versions are another matter. Give your key extensions time to confirm they're compatible, then try the upgrade on staging. What you shouldn't do is wait a year. That's an open door.

Shopify and Wix websites do need maintenance, though far less than WordPress, because the platform itself runs the hosting, SSL and core software. Think of it as a split. The platform looks after the engine. You look after everything you've bolted on: apps, theme changes, staff logins, forms, images, content. Trouble tends to start in that second pile, often with an app nobody remembers installing.

Website malware removal depends on who controls the server. On a hosted platform, the provider patches the server itself, so the culprit is usually an app, a third-party script or a stolen staff login. Remove the app or script, and change staff passwords. Sites deployed from code (a static or headless build, for instance) are redeployed from a clean repository, with every key rotated. A self-hosted CMS is the hard case: it needs the full clean-up of files, database and admin accounts.

Google's 'This site may be hacked' label means it found signs that someone changed your site without permission, usually spam pages or injected links. It shows under your listing, so people see it before they ever click. Getting it lifted starts with a proper clean-up, after which the spam URLs should return 404 or 410. Then request a review in Search Console's Security Issues report. That review also clears a red browser warning. Antivirus blacklists need checking separately.

You can handle WordPress website maintenance yourself, as long as you'll do it every week and test before anything goes live. Plenty of small sites manage fine without an agency. The tasks are the easy part; sticking with them is harder, and restore tests, form checks and old user accounts are what tend to slip first. Outsourcing, or at least some technical support, starts to make sense when the stakes go up. Think of a store taking payments, custom code nobody documented, or any sign of an attack.

Website maintenance helps SEO indirectly. It clears away problems that hold your pages back, but on its own it won't win you rankings. What it does do: keep pages inside Google's Core Web Vitals thresholds, stop links dead-ending and keep injected spam off the site, so search engines and AI search tools have less reason to doubt you. Content and links still do the heavy lifting. Anyone promising rankings from maintenance alone is selling something.

Usually not: your website stays online during maintenance because the risky work happens on staging. The live site just shows WordPress's own brief maintenance notice while files swap over. Something bigger, like a PHP upgrade, gets scheduled for a quiet period agreed with you, well away from campaign weeks. Clean-ups are the exception. If an infected site is putting visitors at risk, taking it offline for a while is often the kinder option.

Yes, we maintain websites other agencies built, once an audit shows what we'd be taking on. You'll be asked for admin and hosting access, plus a list of everyone else who has a login. An audit can also turn up a reason to say no: a heavily modified core, say, or a pile of pirated add-ons. If that happens, we'll tell you plainly instead of quietly inheriting the risk.

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Where this sits

More web design and development services in Dubai

Web maintenance looks after a site that already exists. The services below cover website design and new builds; our hub for web design and development in Dubai shows how they fit.

The hubWeb design & developmentHow we design, build and look after websites, and how to choose a platform before you commit.Everything in this service

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