Web design & development
Maintenance is the easiest thing in this industry to sell vaguely and the easiest to underdeliver. So here is what a retainer contains, what it does not, and what happens when something breaks at nine on a Thursday night.
A senior person reads this and replies within one working day. No call centre, no drip sequence.
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Support@adnika.comPartners & recognition
The platforms we build and run campaigns in, and the clients whose numbers we publish with their names on. HubSpot is the one partnership we claim; the rest are tools we use, not badges.
The problem
Nothing visibly breaks for a year. Then a plugin update collides with a theme override, or someone finds an unpatched vulnerability, and the site is gone on the week of your campaign.
What we are usually called in to fix
WordPress core, plugins and themes ship security fixes constantly. A site eighteen months behind is not stable, it is exposed. We have cleaned up compromised sites where the entry point was a plugin with a patch published two years earlier.
A backup you have not restored is a belief, not a backup. The moment to find out that the database dump excluded a table is not the morning the site is down. We restore to a staging environment on a schedule so the answer is known in advance.
A site launches at PageSpeed 95. Two years of images uploaded straight from a phone, four new tracking scripts and a chat widget later, it is at 40. Nobody made a bad decision; twenty small ones added up.
A broken link, a form that stopped emailing, a page that looks wrong on one phone. Each is fifteen minutes and none of them is anyone's job, so they sit there for months while the form quietly does not send.
What is included
The same list every month, so you can check whether you got it. Anything outside it is quoted before it starts, never absorbed and never billed as a surprise.
Core, plugins, themes and dependencies applied to a staging copy, checked against the pages that matter, then promoted. Updating a live site directly and hoping is not a maintenance process.
Malware scanning, file integrity checks, login hardening, and a firewall configured for the platform rather than switched on generically. If something does get in, containment and clean-up are in scope.
Daily database, weekly full, retained off the hosting account so a compromised server does not take the backups with it. Restored to staging on a schedule, and we tell you the date it was last verified.
Checked every minute from more than one location. You hear from us before you hear from a customer, which is the entire point of paying for monitoring.
Core Web Vitals tracked monthly on real page URLs, not on the homepage alone. When a number drifts we tell you what caused it, including when the cause was a script your marketing team added.
A defined number of hours each month for edits, new pages, form changes and the things that never make it onto a project plan. Unused hours are reported rather than silently kept.
Checked on a schedule, including that enquiry forms actually deliver to a monitored inbox. A form that fails silently is worse than no form, because you do not know you are losing enquiries.
What was updated, what broke, what we fixed, what the numbers did and what we recommend next. One page. Not forty pages of automated charts nobody opens.
Technology
We maintain sites we did not build, provided we can audit them first.
The ones we support on retainer.
Uptime, errors and real-user performance.
Prevention, then containment.
Off the server they protect.
Where clients already are.
How we work
Predictable by design. The point of maintenance is that you stop thinking about it.
Before any retainer starts: platform version, plugin inventory, known vulnerabilities, backup status, speed baseline and whatever the last agency left behind. You get the findings whether or not you sign anything.
Bringing everything current, fixing what the audit found, setting up staging, monitoring and off-server backups. Most sites need real work here, and we would rather do it up front than pretend month one is routine.
Updates on staging, security scan, backup verification, performance check, your fix queue, then the report. Same order every month so anything missed is obvious.
A named person, not a ticket queue. Site down is treated as urgent regardless of the hour. Everything else gets a same-working-day acknowledgement with a realistic estimate rather than an optimistic one.
Why us
Mostly because it is specific. Vagueness is how maintenance contracts get underdelivered without anyone noticing.
Site down is urgent whenever it happens. Everything else is acknowledged the same working day with an honest estimate. Written into the agreement, not implied in a sales conversation.
On a rotation, to staging. We will tell you the date of the last verified restore. Most providers cannot answer that question, which tells you what their backups are worth.
Core Web Vitals monthly on real URLs. When something regresses you get the cause, including when the cause was a tag someone in marketing added on a Friday.
Not a rotating queue reading a ticket for the first time. The same people who audited it, which is why the answers come back faster.
Industries
Every number below is the count of case studies we have actually published in that sector, and the best result among them. Nothing is a counter.
Selected work
:quality(80))
Two disconnected websites rebuilt as one bilingual WordPress site with a HubSpot funnel behind it.
:quality(80))
Seventy-two treatment pages in Dubai’s most contested clinical category, built inside DHA advertising rules.
:quality(80))
One site carrying aesthetics, dentistry and surgery — three audiences, three routes, one design system.
:quality(80))
A Dubai property platform with filterable listing search, a map of the city and a mortgage tool.
:quality(80))
A scroll-scrubbed WebGL scene experience spanning six divisions — and still a PageSpeed of 90.
:quality(80))
Office furniture on Shopify, serving a single-chair buyer and a corporate fit-out from one catalogue.
:quality(80))
A smart-lock catalogue with parallel routes by product, by industry and straight to the flagship.
Where this sits
Maintenance sits at the end of a build, but it is not the only thing we do to an existing site. The rest of the web capability is here.
Client stories
On camera and in writing — swipe through the founders and teams we’ve helped design, build and grow.
In their words
GMC is thrilled to extend our heartfelt appreciation to Adnika! Collaborating with Ehsan and his team has consistently been an absolute delight. Ehsan's dedication and commitment have ensured that German Medical Center remains an exceedingly satisfied and happy client, especially regarding their Hubspot Onboarding, Digital Marketing, Website Development, Content Creation and Social Media Marketing. Adnika is indeed the Best Digital and Growth Marketing Agency in UAE!
Adnika provided us with their Inbound Sales and Marketing solutions through Hubspot. They helped us generate more qualified leads for our sales team, drive website traffic, increase customer engagement, and grow our customer base. Adnika is a reliable partner that has always taken our specific goals and needs seriously.
Adnika has helped us plan, implement and optimize ad campaigns on Facebook and Instagram. Adnika is truly committed to Performance Marketing. They provided us with a fantastic dashboard with detailed KPIs that helped us track the campaigns’ performance in real time. Adnika also gave us helpful and dedicated support during the whole project, and the campaigns turned out to be a great success. We highly recommend working with Adnika's growth experts.
We really enjoyed working with Adnika’s team. Not only are they talented, but they all take the time to understand whom they're working with, what they're trying to accomplish, and how to help the business achieve its goals. The quality of work we've experienced has made a huge difference for us and helped drive new business.
Adnika helped Sea Technology with setting up new digital channels, such as Google Search Ads, to attract more customers and leverage our brand. We are very satisfied with the results and we will continue with the implementation of lead generation, marketing automation, and performance marketing.
Working with the Adnika team has been a real pleasure! Extremely friendly, Ehsan and Elin are always available with prompt replies, valuable insights, patience, a problem-solving attitude, and high knowledge. Super easy to work with them. I highly recommend the Adnika team to help your business!
I am an artist, but I also manage a collective of DJs. In order to promote our services to our clients, we needed Inbound solutions that could attract the right traffic and promote the brand. Adnika built and designed our Inbound processes as well as create and manage campaigns on social media and Google Ads which helped us attract many more customers. I’m very happy!
We've been using Adnika growth marketing solutions only for a few months. They are highly professional, competent, experienced, and creative. Get ready to get to work with this agency. They will come alongside you as a business owner and feel your pain and joy! Get ready to transform your business.
Questions
Including what it costs and what happens the night something goes wrong.
AED 1,500 to AED 12,000 per month covers most of what we are asked to build. The number moves on platform, traffic, how many content hours you want included, and whether the site starts in good condition or needs a stabilisation month first. Anything quoted before those are known is a guess. We scope first, then price, and the scope document is yours whether or not you proceed. These are market ranges rather than a fixed rate card — the proposal carries the real figure.
Because it usually is more. Most sites arriving on a retainer are behind on updates, have untested backups and no staging environment. Fixing that is real work, quoted separately after the audit so you can see exactly what you are paying to correct.
Yes, after an audit. Occasionally the audit finds something we will not take responsibility for — a heavily modified core, or a nulled plugin — and we will say so rather than take the retainer and inherit the risk quietly.
New feature development, redesigns, migrations and content strategy. Those get quoted as projects. Keeping that line clear is what stops a retainer turning into an argument about what was implied.
They are reported so you can see them, and we would rather you used them than lost them. If you consistently do not, that is a signal the retainer is the wrong size and we will say so.
Containment first: take it off the public internet if needed, identify the entry point, clean or restore from a verified backup, patch the hole, then re-submit to Google if it was flagged. On a retainer, clean-up is included. We have done this on live client sites and the write-up matters more than the speed.
They go to staging first and get checked against the pages that matter. If an update breaks something, it does not get promoted, and we find the fix or hold the version and tell you why.
Usually yes. We work with Cloudflare, GoDaddy, SiteGround, WP Engine, Kinsta, AWS and plain cPanel. If the hosting is genuinely the problem we will show you the evidence rather than simply recommending a move.
Administrator on the site, read access to hosting and DNS, and a repository invitation if there is one. Individual accounts per person, never a shared login, so the audit log means something.
Three months, because month one is stabilisation and judging the service on it would be unfair to both sides. After that it is monthly. If you want to leave, you take the documentation, the backups and the access, and we will brief whoever is next.
No questions match — try another search.
Next step
We run the audit before anyone talks about a retainer, and you keep the findings whether or not you hire us.
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