Social media
Most brands post well and reply badly. The comments and messages are where a follower becomes a customer or tells three hundred people not to be, and they are usually handled by whoever has the app open, with no guidance and no escalation path.
A senior person reads this and replies within one working day. No call centre, no drip sequence.
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It is our end, not yours. Email us instead and it reaches exactly the same person.
Support@adnika.comPartners & recognition
The platforms we build and run campaigns in, and the clients whose numbers we publish with their names on. HubSpot is the one partnership we claim; the rest are tools we use, not badges.
The problem
A brand that publishes daily and leaves a week-old complaint at the top of its most-seen post is telling everyone exactly how much it cares. Nobody meant that to happen; it happened because replying was nobody's actual job.
What that costs
A comment asking the price or whether you deliver to Abu Dhabi is a lead, sitting in public. Every hour it sits there, the person is also asking a competitor. This is the most direct revenue loss in social and it is invisible in any report.
Almost every social crisis we have seen started as one ordinary complaint that was ignored for two days. Acknowledgement within the hour defuses most of them, and it is cheaper than anything that happens afterwards.
Without guidance, one person is stiff and corporate and the next is overfamiliar. In Arabic and English at once, with different registers in each, that inconsistency is very visible.
A regulatory question, a refund demand, a journalist in the DMs. Without an agreed escalation path, the person holding the phone either guesses or freezes, and both are worse than a rule agreed in advance.
What is included
Monitoring, replying, escalating, and reporting what the audience is actually saying.
Comments, direct messages, mentions, tags and reviews, brought into one queue rather than checked app by app. Including the mentions that do not tag you, which are usually the more revealing ones.
Written into the engagement rather than implied. Different targets for a buying question, a general comment and a complaint, because they do not deserve the same clock.
A short, usable document with real examples of good and bad replies, in Arabic and English. Long brand voice decks do not survive contact with someone answering forty comments; a page of worked examples does.
Who handles what, and at what point it leaves social entirely. Agreed before it is needed, because the moment you need it is the worst moment to design it.
Buying questions routed to sales with the context attached, rather than answered politely in public and left there. This is where community management pays for itself.
Google and platform reviews responded to, including the negative ones. A well-handled negative review is more persuasive to a reader than a page of five-star ratings.
A holding position, an agreed spokesperson and a plan for the first two hours. Rarely needed and extremely expensive to improvise.
What people are actually asking, complaining about and requesting. This is the most underused product research a company has, and it is sitting in the inbox.
Technology
One queue, clear rules, and the reporting that turns replies into insight.
Everywhere the audience actually is.
So nothing sits unseen.
So replies are consistent.
Because the inbox is research.
How we work
Rules first, then the daily work, then feeding what you learn back into the business.
Response time targets, tone guidance, the escalation matrix and what never gets answered publicly. A fortnight of setup that prevents most of the problems this service exists to solve.
Comments, messages, mentions and reviews handled inside the agreed times, in the right language, with buying questions routed to sales rather than closed off politely.
Regulatory questions, legal threats, press enquiries and serious complaints leave social and go to the named person, with an acknowledgement posted so the thread does not look abandoned.
The questions people keep asking, the complaints that repeat, the requests you do not yet serve. That is product and content research, and it is the most valuable output of this work.
Why us
Because they are given a clock, a voice and an owner.
Different targets for a buying question and a general comment, agreed in the engagement and reported against. Without a number, the target is always as soon as possible, which means whenever.
Replies in the language the person used, at the right register. Replying to Arabic in English is a small thing that says a great deal, and it happens constantly.
So a regulatory question or a press enquiry does not depend on the judgement of whoever is on the account at eleven at night.
The questions people repeat are your content plan and often your product roadmap. Most companies throw that away and commission a survey instead.
Industries
Every number below is the count of case studies we have actually published in that sector, and the best result among them. Nothing is a counter.
Selected work
:quality(80))
Two disconnected websites rebuilt as one bilingual WordPress site with a HubSpot funnel behind it.
:quality(80))
Seventy-two treatment pages in Dubai’s most contested clinical category, built inside DHA advertising rules.
:quality(80))
One site carrying aesthetics, dentistry and surgery — three audiences, three routes, one design system.
:quality(80))
A Dubai property platform with filterable listing search, a map of the city and a mortgage tool.
:quality(80))
A scroll-scrubbed WebGL scene experience spanning six divisions — and still a PageSpeed of 90.
:quality(80))
Office furniture on Shopify, serving a single-chair buyer and a corporate fit-out from one catalogue.
:quality(80))
A smart-lock catalogue with parallel routes by product, by industry and straight to the flagship.
Where this sits
Community is where posting turns into conversation. These are the rest.
Client stories
On camera and in writing — swipe through the founders and teams we’ve helped design, build and grow.
In their words
GMC is thrilled to extend our heartfelt appreciation to Adnika! Collaborating with Ehsan and his team has consistently been an absolute delight. Ehsan's dedication and commitment have ensured that German Medical Center remains an exceedingly satisfied and happy client, especially regarding their Hubspot Onboarding, Digital Marketing, Website Development, Content Creation and Social Media Marketing. Adnika is indeed the Best Digital and Growth Marketing Agency in UAE!
Adnika provided us with their Inbound Sales and Marketing solutions through Hubspot. They helped us generate more qualified leads for our sales team, drive website traffic, increase customer engagement, and grow our customer base. Adnika is a reliable partner that has always taken our specific goals and needs seriously.
Adnika has helped us plan, implement and optimize ad campaigns on Facebook and Instagram. Adnika is truly committed to Performance Marketing. They provided us with a fantastic dashboard with detailed KPIs that helped us track the campaigns’ performance in real time. Adnika also gave us helpful and dedicated support during the whole project, and the campaigns turned out to be a great success. We highly recommend working with Adnika's growth experts.
We really enjoyed working with Adnika’s team. Not only are they talented, but they all take the time to understand whom they're working with, what they're trying to accomplish, and how to help the business achieve its goals. The quality of work we've experienced has made a huge difference for us and helped drive new business.
Adnika helped Sea Technology with setting up new digital channels, such as Google Search Ads, to attract more customers and leverage our brand. We are very satisfied with the results and we will continue with the implementation of lead generation, marketing automation, and performance marketing.
Working with the Adnika team has been a real pleasure! Extremely friendly, Ehsan and Elin are always available with prompt replies, valuable insights, patience, a problem-solving attitude, and high knowledge. Super easy to work with them. I highly recommend the Adnika team to help your business!
I am an artist, but I also manage a collective of DJs. In order to promote our services to our clients, we needed Inbound solutions that could attract the right traffic and promote the brand. Adnika built and designed our Inbound processes as well as create and manage campaigns on social media and Google Ads which helped us attract many more customers. I’m very happy!
We've been using Adnika growth marketing solutions only for a few months. They are highly professional, competent, experienced, and creative. Get ready to get to work with this agency. They will come alongside you as a business owner and feel your pain and joy! Get ready to transform your business.
Questions
Including what the role actually involves, since the search results for that are mostly careers advice.
AED 4,000 to AED 18,000 per month covers most of what we are asked to build. The number moves on how many platforms, message volume, how many languages, whether weekend and evening cover is needed, and whether review management is included. Anything quoted before those are known is a guess. We scope first, then price, and the scope document is yours whether or not you proceed. These are market ranges rather than a fixed rate card — the proposal carries the real figure.
Monitors every comment, message, mention and review across your platforms; replies within agreed times and in the right language; routes buying questions to sales with context; escalates anything legal, regulatory or press-related to a named owner; and reports what the audience keeps asking. Searching that question mostly returns careers advice about the job, which is not the same as what the function delivers for a business.
Replying is the visible part. The parts that matter commercially are the routing and the reporting: a buying question that reaches sales the same hour, and a monthly record of what people keep asking that changes your content and sometimes your product.
Yes, Google Business Profile and the platform reviews. Negative reviews get answered too — a calm, specific reply to a bad review does more for a reader deciding between you and a competitor than another five-star rating does.
Yes, at additional cost, and it is worth scoping honestly. For most Dubai consumer brands, evening and Friday and Saturday cover is where a meaningful share of the messages arrive. For B2B it is usually unnecessary.
Within business hours we typically work to under an hour for buying questions and complaints, and same-day for general comments. Anything faster than that promised as a blanket target across all platforms and both languages should be questioned.
A structured onboarding, then a reply library covering the questions that come up constantly, built with your team and expanded as new ones appear. Anything outside it gets asked rather than guessed, which is the rule that keeps this safe.
We follow the escalation matrix agreed at the start: acknowledge publicly so the thread is not left silent, take the detail private, and hand to the named owner. The plan exists before it is needed, because the first two hours matter most and are the worst time to be designing a process.
A named, small team, through your Business Manager with the minimum permission level each person needs. Access is revocable by you at any time and we document who has what.
Response times against the agreed targets, message and comment volume by type, sentiment themes over time, leads routed to sales, and the recurring questions. The last one is usually the section clients find most useful.
Yes, and for some businesses that is the better answer. We build the tone document, reply library and escalation matrix, train the team, and review it after a month. It costs less than an ongoing retainer and we will say when it is the right fit.
No questions match — try another search.
Next step
Send us a screenshot of the last week. We will tell you how many are buying questions and how long they have been waiting.
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