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Web design & development

Web design and development in Dubai

We build sites that load fast, rank, and turn visitors into enquiries — on WordPress, Shopify, Wix or HubSpot, whichever your team can actually run. Our last four builds shipped at Google PageSpeed 90, 91, 95 and 97.

  • 90–97 PageSpeed at launch
  • 7 Case studies published
  • +320% Best organic result

Tell us about the site

A senior person reads this and replies within one working day. No call centre, no drip sequence.

Partners & recognition

The stack we work in, the clients we keep

The platforms we build and run campaigns in, and the clients whose numbers we publish with their names on. HubSpot is the one partnership we claim; the rest are tools we use, not badges.

  • German Medical Center
  • The Reformery Clinic
  • Alma Laser
  • Roxana Aesthetics Clinic
  • Lamel
  • Dotline Studios

The problem

Most Dubai websites are beautiful and useless

This market has no shortage of agencies who can make a site look expensive. The shortage is in sites that load in under two seconds on a mid-range phone, that a marketing team can update without raising a ticket, and that Google can actually crawl.

A site nobody can update is a brochure with a hosting bill

  1. Speed is treated as a phase, not a constraint

    Performance gets bolted on at the end, after the animation library, the four font weights, the hero video and the chat widget are already in. By then it is not fixable — it is a rebuild. We set a PageSpeed budget before the first component and design inside it, which is why our recent builds land in the nineties instead of the forties.

  2. The CMS fights the people who use it

    A site handed over as a rigid template means every price change, every new service page and every campaign landing page becomes an agency invoice. Six months later the content is stale, the blog has stopped, and the rankings drift down with it. The build has to leave your team able to publish.

  3. Nobody asks what the site is for

    A brochure, an e-commerce store, a lead-generation engine and a booking system are four different products. Most briefs cover none of that and start at the homepage design, which is the last thing that should be decided.

What we do

Everything under web design and development

Strategy, build, content and the ongoing work that keeps a site fast. Each one has its own page.

Capabilities in detail

What we build, platform by platform

The honest version: what each platform is genuinely good at, and when we would talk you out of it.

WordPress development

The platform most UAE marketing teams already know. We build on it properly — custom theme, no bought template, no page-builder bloat — which is why our WordPress builds land in the nineties on PageSpeed rather than the forties most WordPress sites score.

Shopify development

For businesses where the transaction is the point. Native catalogue, variants, stock and checkout rather than an e-commerce plugin bolted onto a content site. Bafco runs on Shopify with HubSpot behind the project enquiries.

Custom web development

When the requirement is genuinely a product — a portal, a listing search, a calculator, an integration. Arabland's property platform is this: structured listing data, filterable search and a city map, not a brochure with a feed attached.

HubSpot CMS development

For teams already running HubSpot who want the site and the CRM on one system. Worth it when marketing owns the site; overkill when they do not.

Wix website design

Genuinely the right answer for a small team that wants full control and no dependency. We will say so rather than sell you a build you cannot maintain.

WordPress plugin development

Custom functionality when no existing plugin does the job without dragging in half a megabyte of JavaScript. Our own Adnika Motion plugin drives the scroll-scrubbed WebGL on Concept Plus.

Headless & Astro builds

Static-first architecture where speed is the whole requirement. This site runs on Astro with Storyblok behind it — the approach we reach for when a marketing team needs to publish and the site still has to be instant.

E-commerce development

Catalogue architecture, variant logic, stock, payment and the B2B route that sits alongside checkout for buyers who will never use a cart.

Web application development

Authenticated products, dashboards and tools — where the site is software rather than pages.

API & third-party integration

CRM, ERP, payment, booking and listing feeds. Most site projects fail at the integration, not the design.

Website migration

Replatforming without losing the rankings. Redirect mapping, structure preservation and a measured before/after, because migrations are where organic traffic quietly disappears.

Website maintenance & support

Updates, backups, a tested restore and monthly performance re-measurement. Sites decay; maintenance is what stops a fast site slowly becoming a slow one.

Core Web Vitals optimisation

LCP, CLS and INP treated as a budget set before the first component rather than a clean-up phase. It is why the numbers hold at handover.

Accessibility & WCAG

Real focus states, keyboard paths, contrast and semantic structure. It overlaps almost entirely with what crawlers need, so it is rarely a trade-off.

Multilingual & RTL

Arabic and English designed together from the first template. A large share of higher-intent search in this market never happens in English, and bolted-on Arabic reads as exactly that.

Web hosting & infrastructure

Cloudflare, edge caching, staging and deploy pipelines — so a content change does not require a developer and a release does not require a night.

Technology

The stack we actually work in

Not a list of everything that exists — the things we have shipped production work on.

Content platforms

Where the content lives and who can edit it.

  • WordPress
  • Shopify
  • Wix
  • HubSpot CMS
  • Storyblok
  • Webflow
  • Craft CMS

Frameworks & languages

What the site is actually built in.

  • Astro
  • React
  • Next.js
  • TypeScript
  • JavaScript
  • PHP
  • Liquid
  • Node.js
  • Tailwind CSS

Commerce

Catalogue, checkout and payment.

  • Shopify
  • Shopify Plus
  • WooCommerce
  • Stripe
  • Telr
  • Network International
  • Tabby
  • Tamara

Infrastructure & delivery

Where it runs and how fast it gets there.

  • Cloudflare
  • Cloudflare Pages
  • Vercel
  • Netlify
  • AWS
  • LiteSpeed
  • Nginx
  • GitHub Actions

Measurement

How we know whether it worked.

  • GA4
  • Google Tag Manager
  • Google Search Console
  • Looker Studio
  • Hotjar
  • Semrush
  • Lighthouse CI

CRM & automation

What happens after the form is submitted.

  • HubSpot
  • HubSpot Marketing Hub
  • Salesforce
  • Zapier
  • Make
  • Zoho

How we work

A build in four stages

Sequenced so the expensive decisions happen while they are still cheap to change. Pick a stage.

What the site has to do

Before any design: who the site serves, what action it exists to produce, what the current one fails at, and what the performance budget is. On a listing or catalogue site this is also where the data structure gets settled — get that wrong and no amount of front-end work rescues it.

  • Audience, primary action and success measure agreed in writing
  • Technical audit of the existing site, including Core Web Vitals
  • Information architecture and URL structure before layouts
  • A PageSpeed budget set as a constraint, not an aspiration

A system, not a set of pages

A component library rather than twelve bespoke page designs — so the twentieth page costs a fraction of the first and still looks like it belongs. Designed against real content, at real lengths, in the languages the site will actually carry.

  • Component library covering every page type the site needs
  • Designed mobile-first, because that is the majority of UAE traffic
  • Arabic and right-to-left treated as a layout requirement, not a translation setting
  • Every state designed — empty, loading, error, long-content

Fast because it was built that way

Images sized and served in modern formats, fonts subset, third-party scripts justified one by one, and nothing blocking the first paint. Our recent builds measure 90 to 97 on Google PageSpeed at handover — on an image-heavy property portal, a photography-led clinic site and a furniture catalogue respectively.

  • Editable by your team in the CMS, not dependent on us
  • Structured data, canonicals and hreflang correct from launch
  • Analytics and conversion tracking verified before go-live, not after
  • Handover with documentation, not just a login

The part most agencies skip

Sites decay. Plugins update, content gets added, a marketing team drops in a tracking script, and six months later the same site scores thirty points lower. Maintenance keeps the thing you paid for working.

  • Core, theme and plugin updates on a schedule
  • Backups and a tested restore, not just a backup
  • Performance re-measured monthly rather than assumed
  • Content and template changes without a rebuild

Why us

Why our builds stay fast

Nothing here is a secret technique. It is a set of decisions made early and then defended, which is the part most projects skip.

A performance budget from day one

Set before the first component and treated as a constraint. PageSpeed 90, 91, 95 and 97 on our last four builds — on a property portal, a clinic, a furniture store and a medical centre, all image-heavy categories.

The platform your team can run

WordPress, Shopify, Wix or HubSpot chosen for who maintains it, not for what we prefer to build. A site your team cannot update goes stale no matter how well it launched.

SEO structure, not SEO afterwards

URL architecture, internal linking and schema decided during information architecture. Retrofitting structure onto a finished site is the most expensive fix in this business.

Senior people on the actual work

Small team, senior by default. The person who scoped your build is the person who builds it — there is no handover to a junior after the pitch.

Start a projectA straight read of what your current site is costing you.

Industries

Proven results across sectors

Every number below is the count of case studies we have actually published in that sector, and the best result among them. Nothing is a counter.

Selected work

Work we have shipped, filterable

Client stories

What clients say

On camera and in writing — swipe through the founders and teams we’ve helped design, build and grow.

In their words

★★★★★
GMC is thrilled to extend our heartfelt appreciation to Adnika! Collaborating with Ehsan and his team has consistently been an absolute delight. Ehsan's dedication and commitment have ensured that German Medical Center remains an exceedingly satisfied and happy client, especially regarding their Hubspot Onboarding, Digital Marketing, Website Development, Content Creation and Social Media Marketing. Adnika is indeed the Best Digital and Growth Marketing Agency in UAE!
German Medical CenterDubai, UAE
★★★★★
Adnika provided us with their Inbound Sales and Marketing solutions through Hubspot. They helped us generate more qualified leads for our sales team, drive website traffic, increase customer engagement, and grow our customer base. Adnika is a reliable partner that has always taken our specific goals and needs seriously.
Ómar Thor ÓmarssonCMO, Meniga
★★★★★
Adnika has helped us plan, implement and optimize ad campaigns on Facebook and Instagram. Adnika is truly committed to Performance Marketing. They provided us with a fantastic dashboard with detailed KPIs that helped us track the campaigns’ performance in real time. Adnika also gave us helpful and dedicated support during the whole project, and the campaigns turned out to be a great success. We highly recommend working with Adnika's growth experts.
Christer PihlqvistKapi Marketing
★★★★★
We really enjoyed working with Adnika’s team. Not only are they talented, but they all take the time to understand whom they're working with, what they're trying to accomplish, and how to help the business achieve its goals. The quality of work we've experienced has made a huge difference for us and helped drive new business.
Ola BringleMarketing Advertising
★★★★★
Adnika helped Sea Technology with setting up new digital channels, such as Google Search Ads, to attract more customers and leverage our brand. We are very satisfied with the results and we will continue with the implementation of lead generation, marketing automation, and performance marketing.
Bengt LundquistSeatech
★★★★★
Working with the Adnika team has been a real pleasure! Extremely friendly, Ehsan and Elin are always available with prompt replies, valuable insights, patience, a problem-solving attitude, and high knowledge. Super easy to work with them. I highly recommend the Adnika team to help your business!
Magnus BruhnPharmaceuticals
★★★★★
I am an artist, but I also manage a collective of DJs. In order to promote our services to our clients, we needed Inbound solutions that could attract the right traffic and promote the brand. Adnika built and designed our Inbound processes as well as create and manage campaigns on social media and Google Ads which helped us attract many more customers. I’m very happy!
Denise LopezXOXO Agency
★★★★★
We've been using Adnika growth marketing solutions only for a few months. They are highly professional, competent, experienced, and creative. Get ready to get to work with this agency. They will come alongside you as a business owner and feel your pain and joy! Get ready to transform your business.
Pierre-Alexande RauxTelecommunications

Questions

Web design in Dubai, answered

The questions buyers in this market actually search for — starting with the one every competitor page avoids.

It depends on scope, and any agency quoting before understanding scope is guessing. A brochure site for a small business, a multi-language site with a listing search, and an e-commerce store with stock integration are three different products at three different price points. We publish a website cost calculator with real ranges rather than making you book a call to find out, and we will tell you when a cheaper platform genuinely does the job.

Because 'website' describes an outcome, not a scope. One quote is a bought theme with your logo dropped in; another is a design system, a performance budget, structured content and a CMS your team can run. Both are technically websites. The way to compare them is to ask what happens when you need a new page next quarter, and what the site scores on Google PageSpeed at handover.

Shopify if transactions are the core of the business. WordPress if content volume and editorial control matter and your team knows it. Wix if the team is small and wants full control unaided. Custom when the requirement is genuinely a product — a portal, a calculator, a listing search. HubSpot CMS if you already run HubSpot and want the site and CRM on one system. The honest answer usually depends more on who maintains it than on what it does.

Yes, and more than most people expect, because mobile is the majority of traffic here and Core Web Vitals feed Google's ranking systems directly. It also affects conversion independently of ranking — a slow checkout or booking form loses people who were ready to act. Our recent builds shipped between 90 and 97 on Google PageSpeed.

By deciding what is allowed to block the first paint and refusing to move on it. Images sized and served as WebP, dimensions declared so nothing shifts, fonts subset, third-party scripts justified individually, and the hero image given explicit priority. The property portal we built carries listing photography and map tiles and still measures 95.

That is the point. Every build hands over with the content, page structure and new-page creation in your team's hands. If a build leaves you needing an agency for a price change, the build failed — and it is the single most common complaint we hear about previous agencies.

Yes, and as a layout requirement designed in from the first template rather than a translation switch added later. In this market a large share of higher-intent search never happens in English, and a bolted-on Arabic version reads as exactly that.

A focused brochure site is weeks; a multi-language site with a listing search or an e-commerce catalogue is months. The variable is rarely design or development — it is content and decisions. Projects slip when nobody owns the copy or when the scope was never settled, which is why strategy comes first.

Both, and the audit decides. If the architecture is sound, the work is usually performance, conversion and content rather than a rebuild. Replatforming a site that is merely underperforming is an expensive way to avoid diagnosing why.

No questions match — try another search.

Insights

What we have written about this

All insights

Next step

Find out what your website is costing you

A straight read of your site's speed, structure and conversion path — with the findings written down, whether or not you work with us.

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