Web design & development
A Shopify store is easy to launch and hard to make profitable. The difference sits in the parts nobody demos: how search behaves at two thousand SKUs, what the checkout does on a UAE-issued card, and whether a corporate buyer can order forty of something without phoning you.
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Support@adnika.comPartners & recognition
The platforms we build and run campaigns in, and the clients whose numbers we publish with their names on. HubSpot is the one partnership we claim; the rest are tools we use, not badges.
The problem
The build is the easy part. What breaks a store is the six months afterwards, when the catalogue grows and the theme starts fighting you.
Where stores in this market actually lose money
Shopify's native search is fine for two hundred products and poor at two thousand. Bafco sells office furniture across dozens of categories with overlapping specifications; without proper faceting and synonyms, the customer who typed 'ergonomic chair' sees nothing and leaves.
A person buying a single chair and a procurement team specifying a floor of them want opposite things. One wants to check out in ninety seconds. The other wants a quote, a trade price and a purchase order. Most themes are built for the first and lose the second silently.
Every app adds script to the storefront. Eight of them and the product page takes four seconds on a mid-range Android, which is what a large part of this market browses on. The apps each solved a real problem; together they created a bigger one.
Card issuers in the UAE behave differently from the ones in a Shopify demo. Tabby, Tamara and cash on delivery all change the checkout flow, and cash on delivery changes your fraud exposure. This gets tested with real local cards or it does not get tested.
What is included
From a first store to replatforming a catalogue that has outgrown what it is on.
Built on Online Store 2.0 with sections your team can rearrange without us. We start from a clean base rather than a marketplace theme, because a purchased theme brings code you will pay to work around for years.
Products, variants, collections, metafields, customers and order history, moved with the URL structure preserved and redirected. A migration that drops the old URLs is a migration that donates your rankings to a competitor.
Local gateways, buy-now-pay-later, cash on delivery, and multi-currency where you sell beyond the UAE. On Plus, checkout extensibility for the steps a standard checkout will not do.
Company accounts, price lists, quantity rules, quote requests and net terms. Either through Shopify's own B2B on Plus or as a parallel journey on the standard plan, depending on what the volume justifies.
Faceted filtering, synonyms, and collection rules that reflect how customers describe products rather than how the warehouse categorises them. This is usually the single highest-return change on an existing store.
An audit of what each installed app costs you in load time and subscription, and a custom app where three paid ones are doing the work of one. Fewer moving parts, faster storefront, smaller monthly bill.
ERP, accounting, 3PL, CRM and marketplace feeds. Inventory that disagrees between systems is the fastest way to lose a repeat customer.
Measured on a mid-range Android over a normal mobile connection, not on a MacBook over office fibre. Image strategy, script budget and theme code, treated as one problem.
Technology
Shopify does a great deal well. These are the places it usually needs help in this market.
Standard plan through to Plus.
Tested with UAE-issued cards, not demo cards.
Where most existing stores gain the most.
Inventory that agrees with itself.
So the store is not a silo.
How we work
Shorter than a custom build, because most of the platform decisions are already made. The work is in the catalogue and the checkout.
For an existing store: analytics, search logs, checkout drop-off, app load cost and the product data itself. For a new one: the catalogue structure and how customers will describe what they want. Product data quality decides most of what follows.
Sections built so your team can rearrange pages without a developer. Catalogue and metafields structured for filtering. Checkout configured with the local payment methods and tested with real cards.
Full URL map from the old store, redirects verified before launch rather than after, and order and customer history preserved. This is the step that gets rushed and the one that costs the most when it is.
Once real traffic is on it: search behaviour, merchandising rules, checkout friction and page speed, reviewed monthly against revenue rather than against a rankings report.
Why us
We are not a Shopify-only shop, which turns out to matter.
Office furniture, two buyer types, one catalogue, +320% organic traffic. The full write-up including what did not work is on this site rather than in a deck.
Apps get audited for what they cost in load time before they get installed. A storefront that is fast at launch and slow six months later has not been maintained, it has been abandoned.
If the requirement is really a configurator, a marketplace or a B2B portal with contract pricing, Shopify may fight you the whole way. That is a first-meeting conversation, not a month-four discovery.
The highest-return work on most existing stores is not a redesign. It is making search return the right thing and putting the right products in front of the right customer.
Industries
Every number below is the count of case studies we have actually published in that sector, and the best result among them. Nothing is a counter.
Selected work
:quality(80))
Two disconnected websites rebuilt as one bilingual WordPress site with a HubSpot funnel behind it.
:quality(80))
Seventy-two treatment pages in Dubai’s most contested clinical category, built inside DHA advertising rules.
:quality(80))
One site carrying aesthetics, dentistry and surgery — three audiences, three routes, one design system.
:quality(80))
A Dubai property platform with filterable listing search, a map of the city and a mortgage tool.
:quality(80))
A scroll-scrubbed WebGL scene experience spanning six divisions — and still a PageSpeed of 90.
:quality(80))
Office furniture on Shopify, serving a single-chair buyer and a corporate fit-out from one catalogue.
:quality(80))
A smart-lock catalogue with parallel routes by product, by industry and straight to the flagship.
Where this sits
Shopify is one platform decision among several. Here is the rest of the web capability, and the hub covers how we choose between them.
Client stories
On camera and in writing — swipe through the founders and teams we’ve helped design, build and grow.
In their words
GMC is thrilled to extend our heartfelt appreciation to Adnika! Collaborating with Ehsan and his team has consistently been an absolute delight. Ehsan's dedication and commitment have ensured that German Medical Center remains an exceedingly satisfied and happy client, especially regarding their Hubspot Onboarding, Digital Marketing, Website Development, Content Creation and Social Media Marketing. Adnika is indeed the Best Digital and Growth Marketing Agency in UAE!
Adnika provided us with their Inbound Sales and Marketing solutions through Hubspot. They helped us generate more qualified leads for our sales team, drive website traffic, increase customer engagement, and grow our customer base. Adnika is a reliable partner that has always taken our specific goals and needs seriously.
Adnika has helped us plan, implement and optimize ad campaigns on Facebook and Instagram. Adnika is truly committed to Performance Marketing. They provided us with a fantastic dashboard with detailed KPIs that helped us track the campaigns’ performance in real time. Adnika also gave us helpful and dedicated support during the whole project, and the campaigns turned out to be a great success. We highly recommend working with Adnika's growth experts.
We really enjoyed working with Adnika’s team. Not only are they talented, but they all take the time to understand whom they're working with, what they're trying to accomplish, and how to help the business achieve its goals. The quality of work we've experienced has made a huge difference for us and helped drive new business.
Adnika helped Sea Technology with setting up new digital channels, such as Google Search Ads, to attract more customers and leverage our brand. We are very satisfied with the results and we will continue with the implementation of lead generation, marketing automation, and performance marketing.
Working with the Adnika team has been a real pleasure! Extremely friendly, Ehsan and Elin are always available with prompt replies, valuable insights, patience, a problem-solving attitude, and high knowledge. Super easy to work with them. I highly recommend the Adnika team to help your business!
I am an artist, but I also manage a collective of DJs. In order to promote our services to our clients, we needed Inbound solutions that could attract the right traffic and promote the brand. Adnika built and designed our Inbound processes as well as create and manage campaigns on social media and Google Ads which helped us attract many more customers. I’m very happy!
We've been using Adnika growth marketing solutions only for a few months. They are highly professional, competent, experienced, and creative. Get ready to get to work with this agency. They will come alongside you as a business owner and feel your pain and joy! Get ready to transform your business.
Questions
Including the questions about cost and about whether you should be on Plus.
AED 30,000 to AED 180,000 covers most of what we are asked to build. The number moves on catalogue size, whether you are migrating from another platform, how much B2B logic is needed, and how many operational systems have to be integrated. Anything quoted before those are known is a guess. We scope first, then price, and the scope document is yours whether or not you proceed. These are market ranges rather than a fixed rate card — the proposal carries the real figure.
Usually not until either your volume makes the standard plan's transaction fees more expensive than the Plus subscription, or you need checkout extensibility, native B2B or Shopify Functions. We will run that comparison on your actual numbers rather than recommending Plus by default.
Yes. The work that matters is product data, URL structure and order history. We build a full URL map first and verify every redirect on staging, because a migration that loses the old URLs hands your rankings to whoever ranks second.
Yes, and Bafco is the example. Company accounts, price lists and quantity rules for the trade buyer, a normal fast checkout for the individual. On Plus this is native; on the standard plan it is a parallel journey we build.
Shopify Payments where you qualify, otherwise Telr, Network International or Stripe. Tabby and Tamara for instalments, which materially affect conversion here. Cash on delivery is still expected in some categories, and it changes your fraud and returns exposure, so it is a commercial decision rather than a technical one.
Yes, through Shopify Markets. The thing to decide early is whether prices are converted or set per market, because rounded local pricing converts better than an exchange-rate figure with three decimal places.
Six to ten weeks for a new store of normal complexity. A migration with a large catalogue and several integrations runs three to four months. Product data preparation is almost always the long pole, and it is work your team can start immediately.
Yes. It is your code in your store, and any other Shopify developer can pick it up. We do not build on a proprietary framework that requires us.
Each one adds script to every page and a line to your monthly bill. Five apps at USD 30 is USD 1,800 a year plus a slower storefront. Where three of them overlap, a small custom app usually costs less over two years and loads faster.
If you want it. Some clients take the handover and run it in-house, which is a fine outcome. Others keep us on for merchandising, search and speed work, which is where the measurable revenue tends to be after month two.
No questions match — try another search.
Next step
We will look at search, checkout and speed, and come back with where the money is leaking. No deck, no obligation.
+288% organic traffic
