Growth marketing
Search this and every result sells you software — Amplitude, Mixpanel, Funnel.io, Userpilot. Buying the tool is the easy part. The work is trusting the numbers it produces, then deciding what to do about them, and no dashboard has ever done that second part for anyone.
A senior person reads this and replies within one working day. No call centre, no drip sequence.
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Support@adnika.comPartners & recognition
The platforms we build and run campaigns in, and the clients whose numbers we publish with their names on. HubSpot is the one partnership we claim; the rest are tools we use, not badges.
The problem
The instinct when enquiries are flat is to buy more visitors. If the funnel loses eighty percent at one step, more traffic just makes that loss more expensive.
What we find most often
Duplicate events, conversions firing on page load, cross-domain sessions splitting in two. Every funnel analysis starts by proving the data before believing it, because roughly half the accounts we open have at least one of these.
Six people describe the customer journey six ways, so the analysis measures whatever the tool defaults to. A funnel has to be agreed as steps before it can be measured as one.
Between the ad and the page, between the form and the CRM, between the enquiry and the call back. The largest leaks are frequently in the handoffs, which is exactly where nobody owns the number.
The output is a beautiful board that everyone looks at once. What was needed was a short list of fixes in priority order with an estimate of what each is worth.
What is included
Verified data, the leak identified, and a fix list. Not a dashboard subscription.
Every event checked against what actually happens: duplicates, misfires, cross-domain loss, bot traffic and consent-mode gaps. Analysis on unverified data is worse than none, because it is confidently wrong.
The steps, written down and signed off by marketing and sales together. Most disagreements about performance are really disagreements about what the steps are.
Where people leave, segmented by source, device and new versus returning. The averages hide the problem — mobile paid traffic frequently behaves nothing like desktop organic.
Ad to landing page, form to CRM, enquiry to first human contact. These are usually unowned and frequently the largest single loss in the whole funnel.
Session replay and on-site survey against the step that leaks. The numbers say where; watching twenty sessions says why, and it takes an afternoon.
Where browser tracking has become unreliable, and where the real outcome happens in the CRM weeks later rather than on the site.
Each item with the estimated value of fixing it and the effort to do so. Ordered, so the first thing on it is the first thing to build.
One view from spend through to closed revenue by source, that a non-analyst can read and act on without a translator.
Technology
We fix and use what you already have wherever possible, rather than selling a migration.
Where the funnel data lives.
Why people leave.
Where the outcome actually happens.
Proving the data first.
How we work
Prove the data, define the funnel, find the leak, price the fixes.
Every event tested against reality. Duplicates, misfires, cross-domain splits, bot traffic and consent gaps. This is unglamorous and it is why the rest of the analysis can be trusted.
The steps written down with marketing and sales in the room together. Most arguments about funnel performance are really arguments about what counts as a step.
Drop-off by step and segment, then session replay and survey against the worst step. Numbers give you where; twenty replays give you why.
A short ordered list, each item with an estimated value and an effort. That is the deliverable — the dashboard is a by-product.
Why us
Every result on this SERP sells software. The software is not the problem.
Roughly half the accounts we open have duplicate events, misfiring conversions or cross-domain loss. Analysis built on that is confidently wrong, which is worse than having no analysis.
Ad to page, form to CRM, enquiry to first call. Nobody owns these numbers and they are frequently the largest single loss in the funnel.
Ordered, with an estimated value and an effort against each item. A dashboard tells you something is wrong; this tells you what to do first.
Offline conversion import where the real outcome happens in the CRM weeks later. Optimising to form fills when the money is in closed deals is how budgets go to the wrong channel.
Industries
Every number below is the count of case studies we have actually published in that sector, and the best result among them. Nothing is a counter.
Selected work
:quality(80))
Two disconnected websites rebuilt as one bilingual WordPress site with a HubSpot funnel behind it.
:quality(80))
Seventy-two treatment pages in Dubai’s most contested clinical category, built inside DHA advertising rules.
:quality(80))
One site carrying aesthetics, dentistry and surgery — three audiences, three routes, one design system.
:quality(80))
A Dubai property platform with filterable listing search, a map of the city and a mortgage tool.
:quality(80))
A scroll-scrubbed WebGL scene experience spanning six divisions — and still a PageSpeed of 90.
:quality(80))
Office furniture on Shopify, serving a single-chair buyer and a corporate fit-out from one catalogue.
:quality(80))
A smart-lock catalogue with parallel routes by product, by industry and straight to the flagship.
Where this sits
Analytics tells you where to act. These are the parts that act.
Client stories
On camera and in writing — swipe through the founders and teams we’ve helped design, build and grow.
In their words
GMC is thrilled to extend our heartfelt appreciation to Adnika! Collaborating with Ehsan and his team has consistently been an absolute delight. Ehsan's dedication and commitment have ensured that German Medical Center remains an exceedingly satisfied and happy client, especially regarding their Hubspot Onboarding, Digital Marketing, Website Development, Content Creation and Social Media Marketing. Adnika is indeed the Best Digital and Growth Marketing Agency in UAE!
Adnika provided us with their Inbound Sales and Marketing solutions through Hubspot. They helped us generate more qualified leads for our sales team, drive website traffic, increase customer engagement, and grow our customer base. Adnika is a reliable partner that has always taken our specific goals and needs seriously.
Adnika has helped us plan, implement and optimize ad campaigns on Facebook and Instagram. Adnika is truly committed to Performance Marketing. They provided us with a fantastic dashboard with detailed KPIs that helped us track the campaigns’ performance in real time. Adnika also gave us helpful and dedicated support during the whole project, and the campaigns turned out to be a great success. We highly recommend working with Adnika's growth experts.
We really enjoyed working with Adnika’s team. Not only are they talented, but they all take the time to understand whom they're working with, what they're trying to accomplish, and how to help the business achieve its goals. The quality of work we've experienced has made a huge difference for us and helped drive new business.
Adnika helped Sea Technology with setting up new digital channels, such as Google Search Ads, to attract more customers and leverage our brand. We are very satisfied with the results and we will continue with the implementation of lead generation, marketing automation, and performance marketing.
Working with the Adnika team has been a real pleasure! Extremely friendly, Ehsan and Elin are always available with prompt replies, valuable insights, patience, a problem-solving attitude, and high knowledge. Super easy to work with them. I highly recommend the Adnika team to help your business!
I am an artist, but I also manage a collective of DJs. In order to promote our services to our clients, we needed Inbound solutions that could attract the right traffic and promote the brand. Adnika built and designed our Inbound processes as well as create and manage campaigns on social media and Google Ads which helped us attract many more customers. I’m very happy!
We've been using Adnika growth marketing solutions only for a few months. They are highly professional, competent, experienced, and creative. Get ready to get to work with this agency. They will come alongside you as a business owner and feel your pain and joy! Get ready to transform your business.
Questions
Including whether you need another tool, which you probably do not.
AED 15,000 to AED 60,000 covers most of what we are asked to build. The number moves on how many funnels and segments are in scope, how much tracking has to be repaired first, and whether server-side tagging or offline conversion import are included. Anything quoted before those are known is a guess. We scope first, then price, and the scope document is yours whether or not you proceed. These are market ranges rather than a fixed rate card — the proposal carries the real figure.
Usually not. Most of what businesses at this size need is available in a properly configured GA4 with server-side tagging and the CRM joined up. Product analytics tools earn their cost when you have a genuine product with in-app behaviour to analyse, and we will say when that is you.
Because roughly half the accounts we open have duplicate events, conversions firing on page load or cross-domain sessions splitting in two. Analysing that data produces confident, wrong conclusions, and acting on them is expensive.
Almost always attribution windows, session definitions and consent handling rather than one of them being broken. Ad platforms count a conversion they influenced; analytics counts a session it saw. They will never match, and the fix is agreeing which one you make decisions on.
Both. The fix list is priced and ordered, and we can execute it — landing pages, forms, CRM routing, tracking. Some clients take the list in-house, which is a fine outcome and the list is written to make that possible.
As far as closed revenue where the data exists. Stopping at the form is what lets a channel that produces cheap unqualified leads look like the best performer.
Two to four weeks for the audit, definition and analysis. Tracking repair can add time and is worth doing first, because everything after it depends on it.
Read access to analytics, tag manager, ad platforms and the CRM, plus an hour with whoever owns the sales process. Individual accounts per person, never a shared login.
It depends entirely on where the leak is. Fixing a broken handoff between form and CRM can be transformative; a well-run funnel with no obvious break might yield ten to twenty percent through steady work. We will tell you which of those you look like after the audit, not before.
Then the audit was short and we move straight to analysis, and we say so rather than inventing work. It is not the common case, but it happens.
No questions match — try another search.
Next step
Give us read access to your analytics and we will tell you what is broken before anyone talks about optimisation.
+288% organic traffic
