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SEO is sold as a fixed monthly retainer because that is convenient to bill. The work is not shaped like that: the first three months are audit, fixes and consolidation, and months four onwards are content and links. A single flat number across both is either overpriced at the start or underpriced later.
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The platforms we build and run campaigns in, and the clients whose numbers we publish with their names on. HubSpot is the one partnership we claim; the rest are tools we use, not badges.
Before the numbers
Month one is a full audit and a template rebuild. Month nine is four articles and a link outreach round. Charging the same for both means one of them is wrong, and in practice it is the client paying for capacity that is not being used.
Where SEO pricing goes wrong
Four blog posts and ten links a month, regardless of whether your site has a technical fault costing you more than either. Counting outputs is easy to sell and it is not a strategy.
Included free in month one, which means it is worth what you paid for it. A findings document with no effort estimates and no implementation route sits in a drive.
Ten links a month at a fixed price almost always means bought links from a network. That is a risk you are taking rather than an asset you are building, and it is priced as an asset.
Most meaningful SEO gains need a change shipped to the site. If your agency cannot ship it and your developers have no capacity, the retainer buys recommendations that never land.
What it costs
Phased rather than flat, because that is the shape of the work. These are our read of this market rather than a rate card. Each component has its own page with the scope in detail.
A full audit ending in a priced, ordered fix list your developers can action. This is a standalone deliverable and it is yours whether or not you continue with us — several clients use it to tender the implementation.
Implementing the template-level fixes, consolidation and internal linking. Priced as a project rather than a retainer, because it has an end. Most of the technical gain available to a site arrives here.
The ongoing programme. Query mapping, pages written to win specific searches, and the internal linking done on publication. This is where a flat retainer genuinely fits, because the work is genuinely recurring.
Not everybody needs these and we will say when you do not. AI answer surfaces from AED 8,000, conversion work from AED 9,000 a month where you have the traffic to test against.
What moves the number
If you are comparing quotes, these are the questions that make two proposals comparable.
Four thousand URLs are usually eight templates. The template count drives the work far more than the URL count, and an agency quoting on URL count has not looked properly.
The single largest scope difference. Recommendations are cheaper and only produce a result if somebody ships them. Where your development team has no capacity, implementation has to be in scope or the retainer buys nothing.
Real estate, legal and aesthetics in Dubai are among the hardest categories anywhere. A niche B2B term is a different amount of work for the same nominal service.
Arabic written natively is a second content programme plus hreflang work, not a translation line.
Four substantial pages a month costs more than eight thin ones and outperforms them. The depth is set by what currently ranks, which is why we read the SERP before briefing.
A well-built site needs far less phase two work. A site with a migration that dropped redirects, or faceted navigation generating thousands of near-duplicates, needs considerably more.
We do not sell links by volume. Earned coverage and genuine digital PR are a different and more expensive discipline, and buying links is a risk sold as an asset.
Rankings and traffic are cheap to report. Connecting organic to closed revenue needs analytics and CRM work, and it is what makes the budget survive a review.
Where this work happens
Each has its own page with the scope, the process and the drivers in detail.
A findings document with a priced, ordered fix list attached.
Fixed at the template so one change corrects thousands of URLs.
Pages written to win a specific query, not to hit a word count.
Earning more from the traffic you already have.
Why us
Because it matches the work, and because it lets you stop.
The audit is a complete deliverable. The fixes are a complete project. Neither requires the next thing, which is unusual in this category and deliberate.
Written to be actioned by any competent developer or agency. Several clients have used ours to tender the implementation, which is exactly what it is for.
Ten links a month at a fixed price means bought links. We will say that plainly rather than quoting a number and letting you assume otherwise.
We build websites. Where the constraint is that your developers have no capacity, that gap is where most SEO retainers quietly fail to produce anything.
Industries
Every number below is the count of case studies we have actually published in that sector, and the best result among them. Nothing is a counter.
Selected work
:quality(80))
Two disconnected websites rebuilt as one bilingual WordPress site with a HubSpot funnel behind it.
:quality(80))
Seventy-two treatment pages in Dubai’s most contested clinical category, built inside DHA advertising rules.
:quality(80))
One site carrying aesthetics, dentistry and surgery — three audiences, three routes, one design system.
:quality(80))
A Dubai property platform with filterable listing search, a map of the city and a mortgage tool.
:quality(80))
A scroll-scrubbed WebGL scene experience spanning six divisions — and still a PageSpeed of 90.
:quality(80))
Office furniture on Shopify, serving a single-chair buyer and a corporate fit-out from one catalogue.
:quality(80))
A smart-lock catalogue with parallel routes by product, by industry and straight to the flagship.
Questions
Starting with the question everyone asks first.
No. They are our read of the Dubai market and the ranges most of what we are asked to build falls into. They are not a signed rate card. We scope first, then price, and the scope document is yours whether or not you proceed.
For the ongoing content phase, AED 5,000 to 22,000 a month covers most of what we are asked to run. The diagnosis and fix phases are one-off projects and should be priced separately rather than blended into a monthly figure. Anyone quoting a single monthly number without seeing your site is guessing.
It is a real price for a real amount of work, and the amount is small. At that level you are typically getting reporting, a small number of thin articles and no development capacity. For a genuinely competitive Dubai term it will not move anything, and it can be a reasonable holding position for a very small business in a low-competition niche.
It depends on whether people search for what you sell and whether you can realistically rank. For a category with genuine search demand and beatable competitors, it compounds in a way paid media does not. For a brand-new category nobody searches for, paid and content-led demand creation is the better spend and we will say so.
Because it is a complete deliverable with a value of its own, and because bundling it free is what makes it worthless. An audit nobody paid for is an audit nobody implements.
The observation that a small share of pages and fixes drives most of the result. Broadly true and it is why sequencing matters more than completeness. Treat it as a reason to prioritise rather than as a law with numbers in it — the specific 20 percent differs for every site, and finding it is what the audit is for.
Not by volume. We do digital PR and earned coverage, which is a different discipline and priced differently. An agency selling ten links a month at a fixed price is buying them from a network, and that is a risk being sold to you as an asset.
Three to six months for meaningful movement on competitive Dubai commercial terms, longer on the hardest categories. Technical fixes can show in Search Console impressions within weeks. Anyone promising first-page rankings in thirty days is describing a term nobody competes for.
For the ongoing content phase, three months, because consolidation and linking need time to be measurable. The audit and fix phases are projects with an end and no commitment beyond them.
Yes, and the fix list is written for exactly that. We specify precisely and review what ships. It is usually cheaper and it works well as long as they genuinely have capacity.
Yes. We do the audit and the implementation, they run the content, or any other split that suits. The one arrangement that fails is two teams optimising the same pages without a shared plan.
More than for a brochure site, and the driver is templates rather than product count. A store with eight templates and forty thousand products is often less work than a bespoke site with thirty hand-built page types. What does push the number up on e-commerce specifically is faceted navigation generating near-duplicate URLs, feed quality, and the fact that a category page ranking well is worth enough to be genuinely contested.
For the diagnosis and fix phases, yes, and they are genuinely one-off. A site that is technically sound and has the right pages does not need somebody working on it every month to stay that way. Where the ongoing retainer earns its cost is content and coverage, and if you have no intention of publishing, do the project and stop.
No, and treat a guarantee as a reason to walk away. Nobody controls the results page, and the only way to guarantee a ranking is to pick a term nobody competes for. What we will commit to is the scope, the timeline and honest reporting when something has not worked.
We tell you, and we look at whether it was us. Structural changes carry real risk, which is why everything goes through staging with a rollback plan and gets monitored in Search Console after release. Drops also happen for reasons unrelated to the work — an update, a competitor, seasonality — and separating those three is the first thing we do rather than the last.
Yes, and a meaningful share of our SEO clients do. It is a fixed-price piece of work with a defined end, it is written to be actioned by anyone, and there is no obligation to continue. Several clients have implemented it in-house and come back a year later for the content phase.
No questions match — try another search.
Insights
Next step
Send us your site and the pages that make you money. It is frequently not the content one, and knowing that changes what you should be paying for.
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