Starta ett projekt
Starta ett projekt

Web design & development

HubSpot CMS development in Dubai, so marketing stops waiting on developers

The argument for HubSpot CMS is not that it builds better websites than WordPress. It is that the website, the CRM and the marketing automation are the same system, so a page knows who is reading it and the form does not need an integration to reach the salesperson.

  • Partner HubSpot partner agency
  • +288% organic traffic, German Medical Center
  • 1 system for site, CRM and automation

Tell us what you need

A senior person reads this and replies within one working day. No call centre, no drip sequence.

Partners & recognition

The stack we work in, the clients we keep

The platforms we build and run campaigns in, and the clients whose numbers we publish with their names on. HubSpot is the one partnership we claim; the rest are tools we use, not badges.

  • German Medical Center
  • The Reformery Clinic
  • Alma Laser
  • Roxana Aesthetics Clinic
  • Lamel
  • Dotline Studios

The problem

The website and the CRM usually barely speak

Most companies run a site on one platform and a CRM on another, joined by an integration somebody set up years ago and nobody has looked at since.

What that costs you, quietly

  1. Forms that lose the context

    A lead arrives in the CRM as a name and an email. Which pages they read first, what campaign brought them, which product they were looking at — all of it sat on the website and never made the trip. Sales calls blind.

  2. Marketing waiting on a developer

    A landing page for next week's campaign becomes a ticket, then a sprint, then a conversation about capacity. By the time it ships the campaign has moved on. This is the single most common reason clients move to HubSpot CMS.

  3. Personalisation that never got built

    Showing a returning customer something different from a first-time visitor requires the site to know who they are. With the CRM in a separate system that is a project. With HubSpot CMS it is a setting on a module.

  4. Reporting that cannot close the loop

    Analytics says the blog drove traffic. The CRM says deals closed. Nothing credibly joins the two, so the content budget gets defended with rankings instead of revenue.

What is included

What we build on HubSpot CMS

Custom, not a marketplace theme. A purchased theme is code you will pay to work around for the life of the site.

Custom themes

Built from scratch with your design system, using HubL and theme fields so brand changes happen in settings rather than in code. Marketing gets real control without being able to break the layout.

Drag-and-drop modules

A library of modules your team assembles pages from. This is the whole point of the platform, and it only works if the modules are designed with enough constraint that every page still looks intentional.

CRM-connected pages

Content that reads from CRM data. Membership areas, customer portals, and pages that change for a known contact — without an integration layer, because there is no second system.

Smart content and personalisation

Rules by lifecycle stage, country, device or list membership. Worth doing where you have genuinely different audiences; not worth doing to prove the feature exists.

Migration to HubSpot CMS

From WordPress, Wix or a custom build. URL structure preserved, redirects mapped and verified on staging, blog posts and their authors and categories moved intact.

Forms, workflows and lifecycle

The form is the start of a workflow, not the end of a page. We build the routing, the internal notification, the follow-up sequence and the lifecycle stage change together, because separately they get half-finished.

Multi-language

HubSpot handles language variants natively, including Arabic. Right-to-left is a layout job in the theme, and hreflang comes from the language group rather than being hand-maintained.

Serverless functions

For the logic HubL cannot express: a calculator, a lookup against an external system, a webhook. Written and versioned rather than pasted into a page module.

Technology

HubSpot, and what sits around it

We hold the partner relationship, which means we work in the platform daily rather than occasionally.

HubSpot

The parts of the platform a website build touches.

  • CMS Hub
  • Marketing Hub
  • Sales Hub
  • Service Hub
  • Operations Hub
  • HubDB
  • Serverless functions
  • Custom objects

Theme development

How the front end is actually built.

  • HubL
  • Theme fields
  • Custom modules
  • Design manager
  • GitHub integration
  • HubSpot CLI

Migration sources

Where clients come from.

  • WordPress
  • Wix
  • Webflow
  • Squarespace
  • Drupal
  • Custom builds

Integrations

Where HubSpot is not the system of record.

  • Salesforce
  • Zoho
  • Shopify
  • Stripe
  • Zapier
  • Make
  • Custom API

Measurement

Closing the loop from page to revenue.

  • HubSpot attribution
  • Google Analytics 4
  • Search Console
  • Server-side tagging

How we work

How a HubSpot CMS build runs

Shorter than a custom build because the platform decisions are made. Longer than a theme install because the modules are designed rather than downloaded.

Content, contacts and lifecycle

What content types exist, what a contact record needs to hold, and what the lifecycle stages actually mean in your business. Doing this after the build is how portals end up with four properties that all mean 'interested'.

  • Content types and module inventory
  • Contact and company properties
  • Lifecycle stage definitions agreed
  • Form-to-workflow mapping

Design system into theme fields

The design becomes theme settings and a constrained module library. We build the modules your team will actually use rather than one for every page in the design file.

  • Custom theme with brand in settings
  • Module library with real constraints
  • Editor previews that match production
  • Accessibility built into the modules

Moving without losing anything

Pages, posts, authors, categories, and the URL structure. Redirects mapped and verified on staging. Blog migrations are where authorship and categories quietly get flattened, so those are checked record by record.

  • Full URL map and verified redirects
  • Blog posts with authors and categories
  • Forms rebuilt and tested to a real inbox
  • Structured data carried across

Handing it to marketing

Training on the module library, on smart content and on what should never be edited. A platform marketing cannot use independently has not solved the problem it was bought to solve.

  • Recorded training on the module library
  • Documented editing guardrails
  • Reporting dashboards configured
  • Thirty days of post-launch support

Why us

Why us for HubSpot CMS

Plenty of agencies build HubSpot sites. Fewer run HubSpot as a marketing platform at the same time, which is where the theme decisions actually come from.

We are a HubSpot partner and use it ourselves

The badge is real and so is the daily use. Building a CMS theme without running workflows, lifecycle stages and reporting in the same portal produces a site that looks right and reports badly.

Marketing independence is the acceptance test

If your team still needs us to publish a landing page after handover, the build failed. The module library is designed around what your team ships weekly, not around the design file.

Attribution set up as part of the build

First touch, last touch and multi-touch configured while the site is being built, not bolted on when someone asks what the blog contributed.

We will tell you when it is the wrong platform

If you need a complex e-commerce catalogue or heavy bespoke functionality, HubSpot CMS will fight you and cost more than WordPress or a custom build. That is a first-meeting conversation.

Start a projectTell us what marketing is currently waiting on developers for. That answer usually decides the platform.

Industries

Proven results across sectors

Every number below is the count of case studies we have actually published in that sector, and the best result among them. Nothing is a counter.

Selected work

Websites we have built

Where this sits

The rest of web design & development

HubSpot CMS is one platform choice. Here is the rest of what we build on, and the hub covers how we choose.

The hubWeb design & developmentStrategy, design, build and the platform decision — the whole web capability in one place, with the work behind it. Everything in this service

Client stories

What clients say

On camera and in writing — swipe through the founders and teams we’ve helped design, build and grow.

In their words

★★★★★
GMC is thrilled to extend our heartfelt appreciation to Adnika! Collaborating with Ehsan and his team has consistently been an absolute delight. Ehsan's dedication and commitment have ensured that German Medical Center remains an exceedingly satisfied and happy client, especially regarding their Hubspot Onboarding, Digital Marketing, Website Development, Content Creation and Social Media Marketing. Adnika is indeed the Best Digital and Growth Marketing Agency in UAE!
German Medical CenterDubai, UAE
★★★★★
Adnika provided us with their Inbound Sales and Marketing solutions through Hubspot. They helped us generate more qualified leads for our sales team, drive website traffic, increase customer engagement, and grow our customer base. Adnika is a reliable partner that has always taken our specific goals and needs seriously.
Ómar Thor ÓmarssonCMO, Meniga
★★★★★
Adnika has helped us plan, implement and optimize ad campaigns on Facebook and Instagram. Adnika is truly committed to Performance Marketing. They provided us with a fantastic dashboard with detailed KPIs that helped us track the campaigns’ performance in real time. Adnika also gave us helpful and dedicated support during the whole project, and the campaigns turned out to be a great success. We highly recommend working with Adnika's growth experts.
Christer PihlqvistKapi Marketing
★★★★★
We really enjoyed working with Adnika’s team. Not only are they talented, but they all take the time to understand whom they're working with, what they're trying to accomplish, and how to help the business achieve its goals. The quality of work we've experienced has made a huge difference for us and helped drive new business.
Ola BringleMarketing Advertising
★★★★★
Adnika helped Sea Technology with setting up new digital channels, such as Google Search Ads, to attract more customers and leverage our brand. We are very satisfied with the results and we will continue with the implementation of lead generation, marketing automation, and performance marketing.
Bengt LundquistSeatech
★★★★★
Working with the Adnika team has been a real pleasure! Extremely friendly, Ehsan and Elin are always available with prompt replies, valuable insights, patience, a problem-solving attitude, and high knowledge. Super easy to work with them. I highly recommend the Adnika team to help your business!
Magnus BruhnPharmaceuticals
★★★★★
I am an artist, but I also manage a collective of DJs. In order to promote our services to our clients, we needed Inbound solutions that could attract the right traffic and promote the brand. Adnika built and designed our Inbound processes as well as create and manage campaigns on social media and Google Ads which helped us attract many more customers. I’m very happy!
Denise LopezXOXO Agency
★★★★★
We've been using Adnika growth marketing solutions only for a few months. They are highly professional, competent, experienced, and creative. Get ready to get to work with this agency. They will come alongside you as a business owner and feel your pain and joy! Get ready to transform your business.
Pierre-Alexande RauxTelecommunications

Questions

HubSpot CMS, answered plainly

Including cost, and including when we would talk you out of it.

AED 45,000 to AED 200,000 covers most of what we are asked to build. The number moves on page count, how much of the module library is bespoke, whether you are migrating a large blog, and how much workflow and lifecycle work comes with it. Anything quoted before those are known is a guess. We scope first, then price, and the scope document is yours whether or not you proceed. These are market ranges rather than a fixed rate card — the proposal carries the real figure.

No. HubSpot bill you directly and the tier you need depends on contacts and features, not on the website. We will size it with you honestly, including telling you when a lower tier is sufficient, which is not in our interest and is still the right advice.

Only if the reason is real. Good reasons: marketing is blocked on developers, the CRM and site are disconnected, or you cannot close the loop from content to revenue. Bad reason: WordPress feels dated. WordPress is not the problem in most of the cases we are asked to look at.

Complex e-commerce, heavy bespoke application logic, or a very large content archive with unusual structure. In those cases you will spend the project fighting the platform. We would rather lose the work than build that.

Yes, and many clients should. HubSpot forms, tracking and workflows work perfectly well on a WordPress site. You give up native personalisation and CRM-driven pages, and you keep everything else. German Medical Center runs exactly this way.

Not if the migration is done properly. The work is the URL map, verified redirects, preserved metadata and structured data, and monitoring Search Console daily for the first month. Rankings are lost in migrations that skip the map, not in migrations to HubSpot specifically.

Posts, authors, categories, tags, featured images and publication dates all move. Authorship and categories are the two things that get flattened when a migration is rushed, so those get checked record by record rather than sampled.

Yes, natively, through language variants. The right-to-left work happens in the theme using logical CSS properties and a typeface chosen for screen. Hreflang comes from the language group rather than being hand-maintained, which is one fewer thing to get wrong.

Yes. It lives in your portal and can be exported. Any other HubSpot developer can pick it up. We build against the HubSpot CLI with the theme in version control, so there is a real repository rather than edits made in a browser.

Yes, starting with an audit of the theme, the modules, the properties and the workflows. Portals accumulate mess quickly — duplicate properties, workflows nobody owns — and the audit usually finds more value than the redesign would.

No questions match — try another search.

Insights

What we have written about this

All insights

Next step

What is marketing waiting on?

Tell us what your team currently needs a developer for. That single answer usually settles whether HubSpot CMS is worth the move.

Start a project All web design & development
Get a quote