Social video, shot vertical rather than cropped into it

AED 8,000 to AED 40,000 covers most of what we are asked to build. The number moves on how many finished pieces per batch, whether it is crewed or phone-led, how many platforms and languages, and whether ongoing monthly production is included. Anything quoted before those are known is a guess. We scope first, then price, and the scope document is yours whether or not you proceed. These are market ranges rather than a fixed rate card — the proposal carries the real figure.

Not always, and it is worth saying before you budget for one. On TikTok and Reels, phone-shot content with a strong hook regularly outperforms crewed production because it reads as native. Crews earn their cost for product, brand and anything where the environment has to look controlled. Most programmes are a mix.

A well-planned day should yield six to eight weeks of content across platforms. Fewer than that usually means the day was planned as one film rather than as a batch, which is a briefing problem rather than a production one.

Yes, and it is frequently the cheapest content available to you. Most companies have shoots, event coverage and brand films sitting on drives that contain months of usable vertical content. It is the first thing we look at.

Different cuts, not different shoots. Same material, edited for the pacing and safe areas of each surface. The one thing that does not work is uploading a single file everywhere, which is visible to anyone who uses those platforms.

For a planned batch, one to two weeks from shoot to delivery of the full set. For topical or reactive content, same or next day, which is worth building into the arrangement because the value of a topical post decays within days.

We do, and we usually write several per piece so they can be tested. The hook is the highest-leverage part of a social video and it deserves more attention than it normally gets, which is usually none.

Yes, and the framing has to allow for it from the start because Arabic caption layout differs. Planning both at the shoot costs nothing; adding Arabic captions to footage framed tightly for English means re-cropping or covering the image.

Retention curves first, because they show the exact second people leave and that is a fixable piece of information. Then saves and shares, which indicate the content was worth keeping. View count is the least useful of the three and the most reported.

Usually the hook is working and the body is not delivering on it, which shows clearly as a sharp drop in the retention curve a few seconds in. Occasionally it is the reverse: good content that nobody stays for because the opening asked them to wait.

Yes, through our social team, or we deliver files and your team posts. Either works as long as one person owns the calendar and the content is not sitting in a folder waiting for someone to notice it.