Video & photography
A landscape film cropped to nine by sixteen is visibly a landscape film cropped to nine by sixteen. Heads sit oddly, product leaves frame, and text designed for a wide layout gets cut in half. Shooting for the format costs almost nothing extra if it is decided before the shoot and a great deal after.
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Support@adnika.comPartners & recognition
The platforms we build and run campaigns in, and the clients whose numbers we publish with their names on. HubSpot is the one partnership we claim; the rest are tools we use, not badges.
The problem
The campaign was shot landscape for the website. Everything after that is a compromise, and every platform gets a version that looks like it was made for somewhere else.
Why social video underperforms
Crop a wide two-shot to vertical and you lose one of the people. Crop a product shot and the product leaves frame. Shooting with both framings in mind costs a small amount of attention on the day and nothing in money.
Most feed video is watched silently. A film whose message is carried by a voice-over, with no captions, has communicated nothing to the majority of the people who saw it.
An animated logo sting at the front of a social video is three seconds of the only attention you had, spent on something the viewer did not want. Brand goes in the frame, not in front of it.
Social rewards consistency. One big production every three months produces a feed that is fresh for a fortnight and stale for ten weeks, and the platforms notice before your audience does.
What is included
Production planned around a rhythm and around how each platform actually behaves.
Framed and shot for nine by sixteen, with the landscape version taken at the same time where it is needed. That order round is deliberate and it is the opposite of how most shoots are planned.
Reels, TikTok, Shorts, Stories and LinkedIn each have different pacing, safe areas and expectations. One edit per platform rather than one file uploaded to five.
The opening second decides whether anything else is seen. Hooks treated as a separate craft, and several tested against the same body of content.
Burned-in captions, key information on screen, and a cut that makes sense silently. This is not an accessibility extra, it is how the majority of the audience watches.
A single shoot day producing weeks of content, structured so it does not all look like it came from one afternoon in the same shirt.
Deliberately less polished where that performs better. On several platforms it genuinely does, and it is worth being honest about that rather than defending a production budget.
Cutting social content out of shoots you have already paid for. Frequently the cheapest content available to a company and almost always unused.
Captioned or voiced in both, planned at the shoot so the framing leaves room for both caption layouts.
Technology
Whatever suits the platform, which is sometimes a crew and sometimes a phone.
Vertical first.
Fast, per platform.
Each cut, not resized.
Both, planned early.
How we work
Plan the batch, shoot vertical, cut per platform, keep the rhythm.
What the next six to eight weeks of content needs to cover, planned so a single shoot day produces it. Wardrobe and location varied deliberately so it does not obviously all come from one afternoon.
Framed for nine by sixteen, with room left for captions at top and bottom. Landscape captured at the same time where it is needed rather than the other way round.
Separate edits with the right pacing for each surface, hooks tested, captions burned in and a version that reads silently.
Delivered in batches with a backlog maintained, and reviewed monthly on retention and saves rather than on views.
Why us
Three production decisions, all made before the shoot.
Not a crop. The difference is visible immediately and it costs nothing if the decision is made before the camera is set up.
Captions burned in, key information on screen, and a cut that makes sense silently. Most of your audience is watching that way.
Batch days that yield weeks of content, with a backlog. Quarterly production leaves a feed stale for most of the quarter.
Different pacing and different safe areas. The same file on five platforms looks native on none of them.
Industries
Every number below is the count of case studies we have actually published in that sector, and the best result among them. Nothing is a counter.
Selected work
:quality(80))
Two disconnected websites rebuilt as one bilingual WordPress site with a HubSpot funnel behind it.
:quality(80))
Seventy-two treatment pages in Dubai’s most contested clinical category, built inside DHA advertising rules.
:quality(80))
One site carrying aesthetics, dentistry and surgery — three audiences, three routes, one design system.
:quality(80))
A Dubai property platform with filterable listing search, a map of the city and a mortgage tool.
:quality(80))
A scroll-scrubbed WebGL scene experience spanning six divisions — and still a PageSpeed of 90.
:quality(80))
Office furniture on Shopify, serving a single-chair buyer and a corporate fit-out from one catalogue.
:quality(80))
A smart-lock catalogue with parallel routes by product, by industry and straight to the flagship.
Where this sits
Social video sits between the production practice and the social programme.
Client stories
On camera and in writing — swipe through the founders and teams we’ve helped design, build and grow.
In their words
GMC is thrilled to extend our heartfelt appreciation to Adnika! Collaborating with Ehsan and his team has consistently been an absolute delight. Ehsan's dedication and commitment have ensured that German Medical Center remains an exceedingly satisfied and happy client, especially regarding their Hubspot Onboarding, Digital Marketing, Website Development, Content Creation and Social Media Marketing. Adnika is indeed the Best Digital and Growth Marketing Agency in UAE!
Adnika provided us with their Inbound Sales and Marketing solutions through Hubspot. They helped us generate more qualified leads for our sales team, drive website traffic, increase customer engagement, and grow our customer base. Adnika is a reliable partner that has always taken our specific goals and needs seriously.
Adnika has helped us plan, implement and optimize ad campaigns on Facebook and Instagram. Adnika is truly committed to Performance Marketing. They provided us with a fantastic dashboard with detailed KPIs that helped us track the campaigns’ performance in real time. Adnika also gave us helpful and dedicated support during the whole project, and the campaigns turned out to be a great success. We highly recommend working with Adnika's growth experts.
We really enjoyed working with Adnika’s team. Not only are they talented, but they all take the time to understand whom they're working with, what they're trying to accomplish, and how to help the business achieve its goals. The quality of work we've experienced has made a huge difference for us and helped drive new business.
Adnika helped Sea Technology with setting up new digital channels, such as Google Search Ads, to attract more customers and leverage our brand. We are very satisfied with the results and we will continue with the implementation of lead generation, marketing automation, and performance marketing.
Working with the Adnika team has been a real pleasure! Extremely friendly, Ehsan and Elin are always available with prompt replies, valuable insights, patience, a problem-solving attitude, and high knowledge. Super easy to work with them. I highly recommend the Adnika team to help your business!
I am an artist, but I also manage a collective of DJs. In order to promote our services to our clients, we needed Inbound solutions that could attract the right traffic and promote the brand. Adnika built and designed our Inbound processes as well as create and manage campaigns on social media and Google Ads which helped us attract many more customers. I’m very happy!
We've been using Adnika growth marketing solutions only for a few months. They are highly professional, competent, experienced, and creative. Get ready to get to work with this agency. They will come alongside you as a business owner and feel your pain and joy! Get ready to transform your business.
Questions
Including whether you need a crew at all.
AED 8,000 to AED 40,000 covers most of what we are asked to build. The number moves on how many finished pieces per batch, whether it is crewed or phone-led, how many platforms and languages, and whether ongoing monthly production is included. Anything quoted before those are known is a guess. We scope first, then price, and the scope document is yours whether or not you proceed. These are market ranges rather than a fixed rate card — the proposal carries the real figure.
Not always, and it is worth saying before you budget for one. On TikTok and Reels, phone-shot content with a strong hook regularly outperforms crewed production because it reads as native. Crews earn their cost for product, brand and anything where the environment has to look controlled. Most programmes are a mix.
A well-planned day should yield six to eight weeks of content across platforms. Fewer than that usually means the day was planned as one film rather than as a batch, which is a briefing problem rather than a production one.
Yes, and it is frequently the cheapest content available to you. Most companies have shoots, event coverage and brand films sitting on drives that contain months of usable vertical content. It is the first thing we look at.
Different cuts, not different shoots. Same material, edited for the pacing and safe areas of each surface. The one thing that does not work is uploading a single file everywhere, which is visible to anyone who uses those platforms.
For a planned batch, one to two weeks from shoot to delivery of the full set. For topical or reactive content, same or next day, which is worth building into the arrangement because the value of a topical post decays within days.
We do, and we usually write several per piece so they can be tested. The hook is the highest-leverage part of a social video and it deserves more attention than it normally gets, which is usually none.
Yes, and the framing has to allow for it from the start because Arabic caption layout differs. Planning both at the shoot costs nothing; adding Arabic captions to footage framed tightly for English means re-cropping or covering the image.
Retention curves first, because they show the exact second people leave and that is a fixable piece of information. Then saves and shares, which indicate the content was worth keeping. View count is the least useful of the three and the most reported.
Usually the hook is working and the body is not delivering on it, which shows clearly as a sharp drop in the retention curve a few seconds in. Occasionally it is the reverse: good content that nobody stays for because the opening asked them to wait.
Yes, through our social team, or we deliver files and your team posts. Either works as long as one person owns the calendar and the content is not sitting in a folder waiting for someone to notice it.
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Next step
Send us three of them. We will tell you which were cropped, what it cost them, and what a properly planned batch day would produce instead.
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