Video & photography
Interactive video is genuinely excellent for a narrow set of problems and an expensive novelty everywhere else. It works when different viewers need different content and when the choice they make tells you something useful. If neither is true, a linear film is better and costs a fraction.
A senior person reads this and replies within one working day. No call centre, no drip sequence.
Formuläret kunde inte laddas.
Det är vårt fel, inte ditt. Mejla oss i stället så når det exakt samma person.
Support@adnika.comPartners & recognition
The platforms we build and run campaigns in, and the clients whose numbers we publish with their names on. HubSpot is the one partnership we claim; the rest are tools we use, not badges.
The problem
A branching video that offers a choice between two paths that reconverge immediately has added cost and complexity to achieve nothing. The interaction has to change what the viewer sees in a way that matters to them.
Where these projects go wrong
Two paths that show slightly different framing of the same message. The viewer notices, and the production cost multiplied for no benefit. Branches have to lead somewhere genuinely different.
Branching multiplies the material required, and coverage that was not shot cannot be created afterwards. A linear shoot cannot be retrofitted into a branching film without going back.
The most valuable output of interactive video is knowing what each viewer chose. That is qualification data, and it usually sits unread in a platform dashboard rather than reaching the CRM.
Interactive players have real constraints on mobile, inside email, in some corporate browsers and on connected TV. Discovering that after production is expensive and common.
What is included
A short honest list. Outside these, a linear film is usually the better answer.
The strongest use by a distance. Make a decision, see the consequence, learn from it. Far more effective than watching someone else make the right choice, and it produces assessment data as a by-product.
A viewer choosing their industry or role, and seeing the version of the product that applies to them. Genuinely useful when your product serves several distinct segments.
Complex products where the viewer builds up a specification through choices, and the video shows what each one changes. Works well for machinery, vehicles and fit-out.
A film a salesperson navigates during a meeting, jumping to what the prospect asks about, rather than sitting through a linear presentation.
Simpler than branching and often enough: points in a video that open detail, specifications or a link. Much cheaper and covers many briefs that arrive asking for full branching.
Every selection recorded against the viewer where consent allows. What someone chose to watch is stronger qualification data than anything a form collects.
A linear version for contexts where the interactive player will not run. Planned from the start rather than improvised when a client's IT policy blocks the embed.
Choosing the hosting and player based on where it has to work and what it must integrate with, rather than defaulting to whichever tool the studio is familiar with.
Technology
Production plus the platform and data plumbing, since the data is usually the real reason to do it.
Planned for branching from the start.
Chosen for where it must run.
The part worth having.
Because it will not run everywhere.
How we work
Map the paths before anything is written, because the map is the budget.
Do different viewers genuinely need different content, and would knowing what they chose be useful? If both answers are no, we will recommend a linear film and say why.
The full decision tree with every ending. This determines the shoot, the script and the cost completely, and it is where the scope has to be controlled — each branch multiplies the material.
Filmed with the branching structure in mind so every path has its coverage, then assembled in the player with the tracking configured.
Tested where it has to work, with the fallback ready, and the choice data flowing somewhere it will be used rather than into a dashboard nobody opens.
Why us
Only when it is. The most useful thing we do on these projects is say when it is not.
Most briefs that arrive asking for interactive video are better served by a good linear one. Saying so costs us a larger project and it is the right answer more often than not.
Coverage for every path, captured once. A linear shoot cannot be retrofitted into a branching film, and discovering that in the edit is the most expensive mistake here.
What a viewer chose to watch is better qualification than anything a form asks. That data is the main commercial argument for interactive video and it usually goes unused.
Interactive players fail inside some corporate browsers, in email and on connected TV. The linear version is planned rather than improvised.
Industries
Every number below is the count of case studies we have actually published in that sector, and the best result among them. Nothing is a counter.
Selected work
:quality(80))
Two disconnected websites rebuilt as one bilingual WordPress site with a HubSpot funnel behind it.
:quality(80))
Seventy-two treatment pages in Dubai’s most contested clinical category, built inside DHA advertising rules.
:quality(80))
One site carrying aesthetics, dentistry and surgery — three audiences, three routes, one design system.
:quality(80))
A Dubai property platform with filterable listing search, a map of the city and a mortgage tool.
:quality(80))
A scroll-scrubbed WebGL scene experience spanning six divisions — and still a PageSpeed of 90.
:quality(80))
Office furniture on Shopify, serving a single-chair buyer and a corporate fit-out from one catalogue.
:quality(80))
A smart-lock catalogue with parallel routes by product, by industry and straight to the flagship.
Where this sits
Interactive work builds on the same production disciplines as everything else here.
Client stories
On camera and in writing — swipe through the founders and teams we’ve helped design, build and grow.
In their words
GMC is thrilled to extend our heartfelt appreciation to Adnika! Collaborating with Ehsan and his team has consistently been an absolute delight. Ehsan's dedication and commitment have ensured that German Medical Center remains an exceedingly satisfied and happy client, especially regarding their Hubspot Onboarding, Digital Marketing, Website Development, Content Creation and Social Media Marketing. Adnika is indeed the Best Digital and Growth Marketing Agency in UAE!
Adnika provided us with their Inbound Sales and Marketing solutions through Hubspot. They helped us generate more qualified leads for our sales team, drive website traffic, increase customer engagement, and grow our customer base. Adnika is a reliable partner that has always taken our specific goals and needs seriously.
Adnika has helped us plan, implement and optimize ad campaigns on Facebook and Instagram. Adnika is truly committed to Performance Marketing. They provided us with a fantastic dashboard with detailed KPIs that helped us track the campaigns’ performance in real time. Adnika also gave us helpful and dedicated support during the whole project, and the campaigns turned out to be a great success. We highly recommend working with Adnika's growth experts.
We really enjoyed working with Adnika’s team. Not only are they talented, but they all take the time to understand whom they're working with, what they're trying to accomplish, and how to help the business achieve its goals. The quality of work we've experienced has made a huge difference for us and helped drive new business.
Adnika helped Sea Technology with setting up new digital channels, such as Google Search Ads, to attract more customers and leverage our brand. We are very satisfied with the results and we will continue with the implementation of lead generation, marketing automation, and performance marketing.
Working with the Adnika team has been a real pleasure! Extremely friendly, Ehsan and Elin are always available with prompt replies, valuable insights, patience, a problem-solving attitude, and high knowledge. Super easy to work with them. I highly recommend the Adnika team to help your business!
I am an artist, but I also manage a collective of DJs. In order to promote our services to our clients, we needed Inbound solutions that could attract the right traffic and promote the brand. Adnika built and designed our Inbound processes as well as create and manage campaigns on social media and Google Ads which helped us attract many more customers. I’m very happy!
We've been using Adnika growth marketing solutions only for a few months. They are highly professional, competent, experienced, and creative. Get ready to get to work with this agency. They will come alongside you as a business owner and feel your pain and joy! Get ready to transform your business.
Questions
Starting with the fact that this is a global category rather than a local one.
AED 25,000 to AED 150,000 covers most of what we are asked to build. The number moves on how many branches and endings, total unique runtime across all paths, whether CRM integration is needed, and how many languages. Anything quoted before those are known is a guess. We scope first, then price, and the scope document is yours whether or not you proceed. These are market ranges rather than a fixed rate card — the proposal carries the real figure.
Because there is very little local search demand for it — the specialists ranking are Hocus Pocus, Spiel Creative in London, NextThought and Dragonfly, with no UAE company on the first page. The category is real and the buyers here generally arrive already knowing they want it rather than searching for it. Worth knowing if you are comparing suppliers: you are not choosing from a crowded local field.
Two tests. Do different viewers genuinely need different content, and would knowing what each chose be useful to you? If both are yes, branching earns its cost. If either is no, a linear film with clickable hotspots does the job for a fraction, and that is what we will recommend.
Branching changes the path: the viewer chooses and sees genuinely different content afterwards. Hotspots layer information over a linear video without changing its direction. Hotspots are far cheaper and cover a large share of the briefs that arrive asking for branching.
Scenario-based training, by a distance. Make a decision, see the consequence. It is more effective than watching someone else decide correctly, and it generates assessment data without a separate quiz. After that, product tours that split by industry or role.
It depends on the tree rather than on a multiplier. Three branches that reconverge cost modestly more. A genuine tree with six distinct endings can be several times a linear film, because you are producing several films. Mapping the tree first is how the budget gets controlled.
With hotspots, usually yes. With branching, usually no, because the alternative paths were never filmed. This is why the branching decision has to happen before the shoot rather than after.
On an interactive video platform or a custom player, chosen for where it needs to work and what it must integrate with. If it has to sit inside your LMS or your CRM, that constrains the choice and we check it before building.
Every choice each viewer made, drop-off by branch, completion by path, and assessment scores where there are questions. Pushed into your CRM where consent allows, because that is where it is actually useful.
Generally yes on completion and time spent, and we would be cautious about quoting a figure at you. The uplift depends entirely on whether the branching was worth making. A well-judged interactive piece holds attention considerably longer than a linear equivalent; a novelty one does not.
Yes. We build websites and work in HubSpot and Salesforce, so the player, the tracking and the CRM handoff are in the same scope rather than handed to a separate developer after the film is finished.
No questions match — try another search.
Next step
Tell us that and we will say honestly whether it justifies branching, whether hotspots would do it, or whether a linear film is the better spend.
+288% organic traffic