Decide the destination first
Which channels, which formats, which aspect ratios and how many assets. That decides the shot list, the framing and the day rate — and it cannot be retrofitted after the crew has gone home.
- Channels and formats agreed before the shot list
- Framed for vertical and landscape on the day where both are needed
- Asset count planned so one day yields a library
- Scripts and storyboards signed before crew is booked