Video & photography
Most corporate training video is measured on completion of a mandatory click. The useful measure is whether behaviour changed afterwards, and almost nothing about how training video is normally produced is aimed at that.
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Support@adnika.comPartners & recognition
The platforms we build and run campaigns in, and the clients whose numbers we publish with their names on. HubSpot is the one partnership we claim; the rest are tools we use, not badges.
The problem
The module is forty minutes long, so people open it in another tab and do something else. The completion report says one hundred percent. Nothing was learned and the organisation now believes it was.
Why training video does not change anything
Attention on training content falls away within a few minutes. Six five-minute modules get finished and retained. One thirty-minute module gets left running in a background tab, and the completion data will not tell you the difference.
A person reading a document aloud is worse than the document, because you cannot skim it. Video earns its place when it shows something: a procedure, a conversation, a consequence, a piece of equipment.
A completion tick is not comprehension. A short knowledge check after each module tells you which section failed to land, and that is a specific, fixable piece of information that most programmes never collect.
In a UAE workforce that frequently spans several first languages, an English-only safety or compliance module is a genuine risk rather than an inconvenience. Subtitles are the minimum and often not enough.
What is included
Structure, production and the measurement that tells you whether it worked.
Content broken into short modules with one objective each, sequenced so each builds on the last. This is a design discipline in its own right and it decides most of the outcome before any filming happens.
Showing the situation rather than describing it. A filmed near-miss, a difficult customer conversation, a correct and incorrect procedure side by side. This is where video beats a document and it is the reason to make one.
Where a person genuinely adds authority, filmed properly and directed. Used deliberately rather than as the default format for everything.
For anything invisible, dangerous to film or abstract. Covered in more detail on our animation page and produced by the same team.
System walkthroughs recorded cleanly, with the interface legible on the devices people will actually watch on. Built so a single screen change does not obsolete the whole module.
Short questions after each module that test comprehension rather than attendance. The results tell you which module to rewrite, which is the only feedback loop that improves the programme.
Voice-over or subtitles in both, and further languages where the workforce needs them. Planned into the structure rather than added afterwards.
Delivered in the formats your learning system expects, with the tracking configured so completion and assessment data actually reach it.
Captions on everything, transcripts provided, and contrast and text size checked. For compliance training in particular this is not optional.
Modules built so a policy change means re-recording one section rather than the whole course. The commonest reason training libraries go stale is that updating them is too expensive.
Technology
Production tooling plus the learning systems the content has to live inside.
Scaled to the module.
Where the outcome is decided.
Into the system you already run.
Not optional for compliance content.
How we work
Structure first, then production, then a check on whether anyone understood.
The objectives, the module breakdown and the sequence. What each module must achieve and how you would know. Done with your subject-matter experts, because they know where people actually go wrong.
Written so the video demonstrates rather than narrates. Where a section turns out to be a presenter reading a policy, we will say it should be a document instead.
Filmed, animated and recorded, with the versions built in parallel rather than sequentially. Screen recordings captured so a single interface change does not obsolete the module.
Packaged for your LMS, then knowledge check results reviewed. Modules that consistently fail their check get rewritten, which is the loop that makes the second version better than the first.
Why us
Because the structure is designed for a viewer rather than for a compliance record.
Five minutes with one objective beats forty minutes covering everything. It gets finished, it gets retained, and it can be updated one piece at a time.
A knowledge check after each module tells you which section failed. Completion data tells you only that a tab was open.
For a workforce that spans several first languages, and particularly for safety and compliance content where misunderstanding has real consequences.
Policies change and interfaces change. A modular course survives that; a single continuous film has to be remade, which is why so many training libraries quietly go out of date.
Industries
Every number below is the count of case studies we have actually published in that sector, and the best result among them. Nothing is a counter.
Selected work
:quality(80))
Two disconnected websites rebuilt as one bilingual WordPress site with a HubSpot funnel behind it.
:quality(80))
Seventy-two treatment pages in Dubai’s most contested clinical category, built inside DHA advertising rules.
:quality(80))
One site carrying aesthetics, dentistry and surgery — three audiences, three routes, one design system.
:quality(80))
A Dubai property platform with filterable listing search, a map of the city and a mortgage tool.
:quality(80))
A scroll-scrubbed WebGL scene experience spanning six divisions — and still a PageSpeed of 90.
:quality(80))
Office furniture on Shopify, serving a single-chair buyer and a corporate fit-out from one catalogue.
:quality(80))
A smart-lock catalogue with parallel routes by product, by industry and straight to the flagship.
Where this sits
Training video draws on the same production disciplines as the rest of the hub.
Client stories
On camera and in writing — swipe through the founders and teams we’ve helped design, build and grow.
In their words
GMC is thrilled to extend our heartfelt appreciation to Adnika! Collaborating with Ehsan and his team has consistently been an absolute delight. Ehsan's dedication and commitment have ensured that German Medical Center remains an exceedingly satisfied and happy client, especially regarding their Hubspot Onboarding, Digital Marketing, Website Development, Content Creation and Social Media Marketing. Adnika is indeed the Best Digital and Growth Marketing Agency in UAE!
Adnika provided us with their Inbound Sales and Marketing solutions through Hubspot. They helped us generate more qualified leads for our sales team, drive website traffic, increase customer engagement, and grow our customer base. Adnika is a reliable partner that has always taken our specific goals and needs seriously.
Adnika has helped us plan, implement and optimize ad campaigns on Facebook and Instagram. Adnika is truly committed to Performance Marketing. They provided us with a fantastic dashboard with detailed KPIs that helped us track the campaigns’ performance in real time. Adnika also gave us helpful and dedicated support during the whole project, and the campaigns turned out to be a great success. We highly recommend working with Adnika's growth experts.
We really enjoyed working with Adnika’s team. Not only are they talented, but they all take the time to understand whom they're working with, what they're trying to accomplish, and how to help the business achieve its goals. The quality of work we've experienced has made a huge difference for us and helped drive new business.
Adnika helped Sea Technology with setting up new digital channels, such as Google Search Ads, to attract more customers and leverage our brand. We are very satisfied with the results and we will continue with the implementation of lead generation, marketing automation, and performance marketing.
Working with the Adnika team has been a real pleasure! Extremely friendly, Ehsan and Elin are always available with prompt replies, valuable insights, patience, a problem-solving attitude, and high knowledge. Super easy to work with them. I highly recommend the Adnika team to help your business!
I am an artist, but I also manage a collective of DJs. In order to promote our services to our clients, we needed Inbound solutions that could attract the right traffic and promote the brand. Adnika built and designed our Inbound processes as well as create and manage campaigns on social media and Google Ads which helped us attract many more customers. I’m very happy!
We've been using Adnika growth marketing solutions only for a few months. They are highly professional, competent, experienced, and creative. Get ready to get to work with this agency. They will come alongside you as a business owner and feel your pain and joy! Get ready to transform your business.
Questions
Including how long a module should actually be.
AED 15,000 to AED 120,000 covers most of what we are asked to build. The number moves on how many modules and total runtime, whether scenarios need actors and locations, how many languages, and whether LMS packaging and knowledge checks are included. Anything quoted before those are known is a guess. We scope first, then price, and the scope document is yours whether or not you proceed. These are market ranges rather than a fixed rate card — the proposal carries the real figure.
Three to six minutes for most subjects, with a knowledge check after each. Anything past about ten minutes reliably loses people regardless of how good it is. If the material needs an hour, that is six to twelve modules rather than one long one, and the completion data will be dramatically better.
No, and we will say so. If a section is a presenter reading a policy, a well-written document is better because people can skim and search it. Video earns its cost when it shows something: a procedure, a conversation, a consequence, a piece of equipment in use.
That is how it should work. They know where people actually go wrong, which is the most valuable input into the structure. We interview them and write from that rather than asking them to produce scripts, because the constraint is always their time.
Yes, with native Arabic voice-over and subtitling rather than translation of an English recording. For safety and compliance content across a mixed UAE workforce we would usually push for more languages than a client initially budgets for, because the downside of misunderstanding is not a marketing problem.
Yes. SCORM and xAPI packaging, with the tracking configured and tested so completion and assessment data actually reaches your system. It is worth testing before launch, because tracking that silently fails is common and only discovered at reporting time.
Six to twelve weeks for a multi-module course. Structure and scripting typically take a third of that, and it is the part that determines whether the course works. Scenario filming with actors extends the schedule.
You re-record the affected module, which is the point of building it modularly. We plan for this at structure stage by isolating the content most likely to change, so an update is a day rather than a reshoot.
Knowledge check results per module, which tell you what was understood. Then the behavioural measure the training existed for: fewer incidents, fewer support tickets, faster onboarding. Completion rate is worth reporting and worth never treating as success.
Only if completion was genuinely voluntary. For mandatory training a high completion rate mostly measures how well people follow instructions. The questions that matter are whether they can answer a check afterwards and whether anything changed on the floor.
Sometimes, and it depends entirely on whether you have the source files and whether the structure is sound. If it is one long module, refreshing it usually means restructuring it, and we will be straight about that rather than patching something that will not work.
No questions match — try another search.
Next step
Send us a module and its completion data. We will tell you whether the problem is the content, the length or the structure.
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