B2B social, measured in pipeline rather than engagement

AED 8,000 to AED 30,000 per month covers most of what we are asked to build. The number moves on how many executives are being supported, whether paid distribution is included, how much video and document content, and whether CRM closed-loop reporting needs building. Anything quoted before those are known is a guess. We scope first, then price, and the scope document is yours whether or not you proceed. These are market ranges rather than a fixed rate card — the proposal carries the real figure.

LinkedIn first, by a distance, and for most companies that is where the budget should sit. X still matters in a few sectors, particularly technology and finance. YouTube is underrated for anything that needs demonstrating. TikTok occasionally works for individual expertise. We would rather you did two platforms properly than six badly.

If they will do it consistently and have something to say, it is usually the single highest-return activity available. If they will not, do not force it — three posts and silence is worse than never starting, and a ghostwritten account that sounds nothing like them is worse still.

What your customers get wrong, what your industry believes that is not true, what actually goes wrong on projects, and how to evaluate suppliers like you. All of it specific. Anything that could be published by a competitor with the logo swapped is not worth publishing.

Organic alone reaches your existing network, which for most Dubai B2B is not the account list you want. Paid is how you reach the buying committee at companies that have never heard of you. The two work together: the content proves you know something, the paid puts it in front of the right people.

Six to twelve months for pipeline impact, which follows your sales cycle rather than any property of the channel. Early signals arrive sooner: target accounts engaging, inbound mentioning content, sales reporting warmer first calls.

Account engagement over time, influenced pipeline from the CRM, and cost per opportunity. Plus the qualitative signal that sales will tell you about before any dashboard does, which is prospects arriving already knowing what you do.

Usually not, and it is the metric that causes the most unnecessary anxiety in B2B. A post seen by nine of the eleven people at your top target account, with two likes, is worth more than a post with four hundred likes from people who cannot buy. We report engagement as a diagnostic for whether content is landing, not as a result.

Around an hour a fortnight per executive for interviews, plus review time. We write from the interviews rather than asking anyone to draft, because the constraint is always their time rather than their willingness.

Then this will not work well and we would rather say so than take the retainer. B2B social without genuine internal expertise becomes company announcements, which is the thing that does not work. It is worth resolving before starting.

Yes, and it is much better when we do. Social warms the account, sales works it directly, and both are looking at the same list. What does not work is the two operating on different lists without knowing.