Web design & development
The expensive mistakes in a web project are made in the first three weeks, when nothing has been built and everything has been assumed. This is a paid engagement that produces a decision document rather than a design, and you can take it to any agency, including not us.
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Support@adnika.comPartners & recognition
The platforms we build and run campaigns in, and the clients whose numbers we publish with their names on. HubSpot is the one partnership we claim; the rest are tools we use, not badges.
The problem
Not on the code. On decisions taken casually in the first month by people who were not given enough information to take them well.
The four decisions that go wrong
WordPress because the agency builds WordPress. Shopify because someone read that Shopify is best for e-commerce. Neither is a reason. The platform decision should come from who maintains the site and what it has to do in three years.
A site that generates enquiries, a site that supports a sales team and a site that sells directly are three different builds. Skip this and you get a site that does all three adequately and none of them well.
How content is structured determines what is possible later: filtering, personalisation, reuse across languages, feeding an app. Decided badly in week two, it constrains everything for the site's whole life.
An existing site with rankings and inbound links is an asset. Replacing it without a URL map and a redirect plan destroys part of that asset permanently. It happens constantly and it is entirely avoidable.
What is included
A document, not a deck. Specific enough that any competent agency could build from it and quote against it accurately.
What the site is for, expressed as something measurable. Not 'improve our online presence' but the specific behaviour that has to increase and by roughly how much for the project to have been worth doing.
Who the site serves, what each group arrives believing, and the route each one takes to the action you want. Where those routes conflict, which one wins — because on most sites they do conflict and nobody has decided.
WordPress, Shopify, Wix Studio, HubSpot CMS or custom, with the trade-offs written out and the total cost of ownership over three years. Including the cases where your current platform is fine and the problem is elsewhere.
The types of content, their fields and their relationships. This is what determines whether filtering, reuse and a second language are cheap later or expensive.
The page map, the URL structure and the internal linking logic. On a site with real search ambition this is the difference between a hundred pages that compete with each other and a hundred that support each other.
Every existing URL with traffic or links, mapped to its destination. Built before the project starts rather than assembled in launch week, which is when it is usually attempted.
Performance budget, accessibility target, security requirements, integrations with their owners named, and the hosting shape. The things that are cheap to specify now and expensive to retrofit.
What to build first, what can wait, and a realistic range for each phase. Sometimes the recommendation is to fix three things on the current site and revisit in a year.
Technology
Evidence first. The recommendation is only as good as what it was built on.
What is already true.
What the competition is actually doing.
What condition things are in.
So the recommendation is affordable.
How we work
Two to four weeks, fixed price, and it ends with a document rather than a proposal for more work.
Analytics, Search Console, CRM data, sales calls, and interviews with the people who deal with customers. Plus a technical audit of what exists. Opinions are cheap and everyone already has them.
How the sites that outrank you are structured, what they cover that you do not, and where the genuine openings are. Structure is usually a bigger factor than content volume, and it is the part most audits skip.
Platform, architecture, content model, phasing and budget, each with the reasoning and the trade-offs written out. Where we are uncertain we say so and say what would resolve it.
Presented, discussed, then yours. Take it to three agencies for comparable quotes. Take it in-house. Take it to us. It is written to be agency-agnostic and it says so.
Why us
Because free strategy comes attached to a proposal, and that is not the same thing.
A free discovery session ends in a proposal for the work the agency wanted to sell. Paid and separate means the platform recommendation can honestly be 'stay where you are and fix three things'. That answer has been the right one more than once.
Specific enough to tender with. Several clients have used it to get comparable quotes from three agencies, which is exactly what it is for and is a good outcome.
Analytics, Search Console, CRM records and actual sales calls. Generic best practice is free on the internet and worth roughly what it costs.
Wrong platform, wrong content model, no migration plan. All three are cheap to fix in a document and very expensive to fix in month five of a build.
Industries
Every number below is the count of case studies we have actually published in that sector, and the best result among them. Nothing is a counter.
Selected work
:quality(80))
Two disconnected websites rebuilt as one bilingual WordPress site with a HubSpot funnel behind it.
:quality(80))
Seventy-two treatment pages in Dubai’s most contested clinical category, built inside DHA advertising rules.
:quality(80))
One site carrying aesthetics, dentistry and surgery — three audiences, three routes, one design system.
:quality(80))
A Dubai property platform with filterable listing search, a map of the city and a mortgage tool.
:quality(80))
A scroll-scrubbed WebGL scene experience spanning six divisions — and still a PageSpeed of 90.
:quality(80))
Office furniture on Shopify, serving a single-chair buyer and a corporate fit-out from one catalogue.
:quality(80))
A smart-lock catalogue with parallel routes by product, by industry and straight to the flagship.
Where this sits
Strategy decides which of these you actually need. Each page covers what the work involves.
Client stories
On camera and in writing — swipe through the founders and teams we’ve helped design, build and grow.
In their words
GMC is thrilled to extend our heartfelt appreciation to Adnika! Collaborating with Ehsan and his team has consistently been an absolute delight. Ehsan's dedication and commitment have ensured that German Medical Center remains an exceedingly satisfied and happy client, especially regarding their Hubspot Onboarding, Digital Marketing, Website Development, Content Creation and Social Media Marketing. Adnika is indeed the Best Digital and Growth Marketing Agency in UAE!
Adnika provided us with their Inbound Sales and Marketing solutions through Hubspot. They helped us generate more qualified leads for our sales team, drive website traffic, increase customer engagement, and grow our customer base. Adnika is a reliable partner that has always taken our specific goals and needs seriously.
Adnika has helped us plan, implement and optimize ad campaigns on Facebook and Instagram. Adnika is truly committed to Performance Marketing. They provided us with a fantastic dashboard with detailed KPIs that helped us track the campaigns’ performance in real time. Adnika also gave us helpful and dedicated support during the whole project, and the campaigns turned out to be a great success. We highly recommend working with Adnika's growth experts.
We really enjoyed working with Adnika’s team. Not only are they talented, but they all take the time to understand whom they're working with, what they're trying to accomplish, and how to help the business achieve its goals. The quality of work we've experienced has made a huge difference for us and helped drive new business.
Adnika helped Sea Technology with setting up new digital channels, such as Google Search Ads, to attract more customers and leverage our brand. We are very satisfied with the results and we will continue with the implementation of lead generation, marketing automation, and performance marketing.
Working with the Adnika team has been a real pleasure! Extremely friendly, Ehsan and Elin are always available with prompt replies, valuable insights, patience, a problem-solving attitude, and high knowledge. Super easy to work with them. I highly recommend the Adnika team to help your business!
I am an artist, but I also manage a collective of DJs. In order to promote our services to our clients, we needed Inbound solutions that could attract the right traffic and promote the brand. Adnika built and designed our Inbound processes as well as create and manage campaigns on social media and Google Ads which helped us attract many more customers. I’m very happy!
We've been using Adnika growth marketing solutions only for a few months. They are highly professional, competent, experienced, and creative. Get ready to get to work with this agency. They will come alongside you as a business owner and feel your pain and joy! Get ready to transform your business.
Questions
Including why it is a paid engagement.
AED 15,000 to AED 60,000 covers most of what we are asked to build. The number moves on the size of the existing site, how many audiences and languages are involved, whether competitor and SERP analysis is included, and how many stakeholders need interviewing. Anything quoted before those are known is a guess. We scope first, then price, and the scope document is yours whether or not you proceed. These are market ranges rather than a fixed rate card — the proposal carries the real figure.
Because free strategy is a sales process. When the advice is paid for and separate, we can honestly recommend keeping your current platform, or spending less, or not doing the project this year. None of those recommendations survive inside a free session that exists to produce a proposal.
We will credit a portion against a build that starts within three months. But the document is deliberately written so you can take it elsewhere, and clients do. That is the point rather than a failure mode.
Yes, and it sometimes is. If your current site is structurally sound and the real problem is content or acquisition, we will say that and tell you where the budget should go instead.
Architecture, URL structure, internal linking and the migration plan, yes — those are structural decisions that determine what is possible. An ongoing SEO programme is a separate engagement with its own budget.
That is one of the more common uses. The document is written to be tendered with, so three agencies quote against the same scope and you can actually compare the numbers.
Whoever owns the commercial outcome, whoever will maintain the site, and two or three people who deal with customers directly. Around six hours of your organisation's time in total, spread across the engagement.
Two to four weeks. Longer than that usually means we are waiting on access to analytics or on interview scheduling, so both are worth arranging in week one.
A written document covering objectives, audiences and journeys, platform recommendation with three-year cost, content model, site architecture, migration plan, technical requirements and phased budget ranges. Plus a working session to go through it.
Then we discuss it, and if you have information we did not have, the recommendation changes. The document is a considered argument rather than a verdict, and it should be possible to argue with it.
No questions match — try another search.
Next step
If it is a narrow question we will answer it in an email at no charge. If it is the whole project, this is what the engagement is for.
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