Community management, with response times you can actually hold

AED 4,000 to AED 18,000 per month covers most of what we are asked to build. The number moves on how many platforms, message volume, how many languages, whether weekend and evening cover is needed, and whether review management is included. Anything quoted before those are known is a guess. We scope first, then price, and the scope document is yours whether or not you proceed. These are market ranges rather than a fixed rate card — the proposal carries the real figure.

Monitors every comment, message, mention and review across your platforms; replies within agreed times and in the right language; routes buying questions to sales with context; escalates anything legal, regulatory or press-related to a named owner; and reports what the audience keeps asking. Searching that question mostly returns careers advice about the job, which is not the same as what the function delivers for a business.

Replying is the visible part. The parts that matter commercially are the routing and the reporting: a buying question that reaches sales the same hour, and a monthly record of what people keep asking that changes your content and sometimes your product.

Yes, Google Business Profile and the platform reviews. Negative reviews get answered too — a calm, specific reply to a bad review does more for a reader deciding between you and a competitor than another five-star rating does.

Yes, at additional cost, and it is worth scoping honestly. For most Dubai consumer brands, evening and Friday and Saturday cover is where a meaningful share of the messages arrive. For B2B it is usually unnecessary.

Within business hours we typically work to under an hour for buying questions and complaints, and same-day for general comments. Anything faster than that promised as a blanket target across all platforms and both languages should be questioned.

A structured onboarding, then a reply library covering the questions that come up constantly, built with your team and expanded as new ones appear. Anything outside it gets asked rather than guessed, which is the rule that keeps this safe.

We follow the escalation matrix agreed at the start: acknowledge publicly so the thread is not left silent, take the detail private, and hand to the named owner. The plan exists before it is needed, because the first two hours matter most and are the worst time to be designing a process.

A named, small team, through your Business Manager with the minimum permission level each person needs. Access is revocable by you at any time and we document who has what.

Response times against the agreed targets, message and comment volume by type, sentiment themes over time, leads routed to sales, and the recurring questions. The last one is usually the section clients find most useful.

Yes, and for some businesses that is the better answer. We build the tone document, reply library and escalation matrix, train the team, and review it after a month. It costs less than an ongoing retainer and we will say when it is the right fit.