Web design & development
Every agency page on this topic ends at a contact form. This one does not. Below are the ranges we quote, what moves a project from the bottom of a range to the top, and the annual costs that are usually left out of the comparison entirely.
A senior person reads this and replies within one working day. No call centre, no drip sequence.
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Support@adnika.comPartners & recognition
The platforms we build and run campaigns in, and the clients whose numbers we publish with their names on. HubSpot is the one partnership we claim; the rest are tools we use, not badges.
The problem
Two honest reasons and one dishonest one. The honest ones are that scope genuinely varies enormously and that a published number gets quoted back out of context. The dishonest one is that vagueness protects the margin.
What makes comparison so hard
One includes copy, photography, migration and three months of support. Another is design and build of ten template pages. Same headline number, entirely different deliverable, and the difference does not surface until month two.
Hosting, domain, SSL, plugin and app subscriptions, maintenance, and the platform licence where there is one. Two builds an identical price apart can differ by AED 20,000 a year afterwards.
Most quotes assume you supply final copy and images. Most clients do not have them. That gap is the single most common reason a project runs late and the invoice grows.
A very low quote usually means a marketplace theme with your logo on it, no performance work, no accessibility work and no migration plan. It is a real product at a real price. It is just not the same product.
What is included
Ranges we quote in this market as of 2026, reviewed annually. These are market ranges rather than a fixed rate card — a proposal against your scope carries the real figure, and we will tell you where in the range you sit and why.
AED 18,000 to AED 45,000. WordPress or Wix Studio, custom design against your brand, responsive, basic SEO fields set, contact forms working. Copy supplied by you at the lower end, written by us at the upper.
AED 45,000 to AED 140,000. Multiple service and industry templates, a real content model, bilingual where needed, performance budget, migration and redirects from an existing site. This is the most common bracket in this market.
AED 30,000 to AED 180,000. Theme development, catalogue structure, local payment methods, and B2B logic where you sell to both trade and public. Catalogue size and integrations drive the number more than page count does.
AED 60,000 to AED 350,000. Where the logic is genuinely yours: portals, configurators, listing platforms, anything behind a login. Integrations are the main cost driver, not the visual design.
AED 45,000 to AED 200,000, plus the HubSpot licence billed to you directly by HubSpot. Custom theme and a constrained module library so marketing can publish without a developer.
AED 1,200 to AED 4,500 per page depending on research depth and language. The most commonly excluded line in a website quote, and the one most likely to delay launch when it is.
AED 1,500 to AED 12,000 per month. Updates, security, backups with tested restores, uptime monitoring, performance tracking and a fixed number of content hours.
Hosting from around AED 400 to AED 6,000. Domain about AED 60. Plugin or app subscriptions AED 0 to AED 8,000. Platform licence where applicable. Worth adding into any comparison, because it frequently changes which quote is actually cheaper.
Technology
If you want a cheaper project, these are the levers. Most of them are decisions rather than compromises.
Usually for good reason.
Without hurting the outcome.
The part left out of comparisons.
Ask any agency directly.
How we work
Fixed scope against a written document, not a day rate against an estimate.
Page count, templates, languages, integrations, migration, content status and the performance target. Written down. Most disputes about money are actually disputes about scope, so the scope is the artefact.
One number for that scope, with what is excluded listed explicitly. If we have misjudged the effort inside an agreed scope, that is our problem, not a change request.
Anything outside the document gets quoted before it starts. Never absorbed silently, never invoiced as a surprise at the end.
Hosting, subscriptions and maintenance quoted up front so the total cost of ownership is visible before you commit, not discovered in month four.
Why us
Because the alternative wastes both sides several weeks.
If your budget is AED 15,000 and the build is a AED 120,000 project, both of us should know that in the first email rather than after three meetings and a proposal.
Seven builds published on this site with the results attached. The ranges are what those actually cost, not an aspiration.
Priced against a written scope. Misjudged effort inside that scope is ours to absorb. Change requests are quoted before they start.
Hosting, subscriptions, licences and maintenance, itemised before you commit. It regularly changes which of two quotes is genuinely cheaper.
Industries
Every number below is the count of case studies we have actually published in that sector, and the best result among them. Nothing is a counter.
Selected work
:quality(80))
Two disconnected websites rebuilt as one bilingual WordPress site with a HubSpot funnel behind it.
:quality(80))
Seventy-two treatment pages in Dubai’s most contested clinical category, built inside DHA advertising rules.
:quality(80))
One site carrying aesthetics, dentistry and surgery — three audiences, three routes, one design system.
:quality(80))
A Dubai property platform with filterable listing search, a map of the city and a mortgage tool.
:quality(80))
A scroll-scrubbed WebGL scene experience spanning six divisions — and still a PageSpeed of 90.
:quality(80))
Office furniture on Shopify, serving a single-chair buyer and a corporate fit-out from one catalogue.
:quality(80))
A smart-lock catalogue with parallel routes by product, by industry and straight to the flagship.
Where this sits
These prices cover the services below. Each page explains what the work actually involves.
Client stories
On camera and in writing — swipe through the founders and teams we’ve helped design, build and grow.
In their words
GMC is thrilled to extend our heartfelt appreciation to Adnika! Collaborating with Ehsan and his team has consistently been an absolute delight. Ehsan's dedication and commitment have ensured that German Medical Center remains an exceedingly satisfied and happy client, especially regarding their Hubspot Onboarding, Digital Marketing, Website Development, Content Creation and Social Media Marketing. Adnika is indeed the Best Digital and Growth Marketing Agency in UAE!
Adnika provided us with their Inbound Sales and Marketing solutions through Hubspot. They helped us generate more qualified leads for our sales team, drive website traffic, increase customer engagement, and grow our customer base. Adnika is a reliable partner that has always taken our specific goals and needs seriously.
Adnika has helped us plan, implement and optimize ad campaigns on Facebook and Instagram. Adnika is truly committed to Performance Marketing. They provided us with a fantastic dashboard with detailed KPIs that helped us track the campaigns’ performance in real time. Adnika also gave us helpful and dedicated support during the whole project, and the campaigns turned out to be a great success. We highly recommend working with Adnika's growth experts.
We really enjoyed working with Adnika’s team. Not only are they talented, but they all take the time to understand whom they're working with, what they're trying to accomplish, and how to help the business achieve its goals. The quality of work we've experienced has made a huge difference for us and helped drive new business.
Adnika helped Sea Technology with setting up new digital channels, such as Google Search Ads, to attract more customers and leverage our brand. We are very satisfied with the results and we will continue with the implementation of lead generation, marketing automation, and performance marketing.
Working with the Adnika team has been a real pleasure! Extremely friendly, Ehsan and Elin are always available with prompt replies, valuable insights, patience, a problem-solving attitude, and high knowledge. Super easy to work with them. I highly recommend the Adnika team to help your business!
I am an artist, but I also manage a collective of DJs. In order to promote our services to our clients, we needed Inbound solutions that could attract the right traffic and promote the brand. Adnika built and designed our Inbound processes as well as create and manage campaigns on social media and Google Ads which helped us attract many more customers. I’m very happy!
We've been using Adnika growth marketing solutions only for a few months. They are highly professional, competent, experienced, and creative. Get ready to get to work with this agency. They will come alongside you as a business owner and feel your pain and joy! Get ready to transform your business.
Questions
The questions people ask before they are willing to fill in a form.
A 5 to 10 page brochure site runs AED 18,000 to AED 45,000. A 15 to 40 page corporate site runs AED 45,000 to AED 140,000. Shopify is AED 30,000 to AED 180,000, and a custom application AED 60,000 to AED 350,000. Where you land depends on templates, languages, integrations and whether content exists. These are market ranges, not a rate card.
Because they are rarely for the same thing. Check specifically whether copywriting, photography, migration, redirects, translation, accessibility and post-launch support are included. Those six items account for most of the gap between two quotes that looked comparable.
Hosting AED 400 to AED 6,000. Domain around AED 60. Plugin or app subscriptions AED 0 to AED 8,000. Maintenance AED 1,500 to AED 12,000 a month if you want it. Add those before comparing two quotes — the cheaper build is sometimes the more expensive site.
For a launching business that needs to exist online this quarter, yes, and we will say so. What you are buying is a marketplace theme with your content in it. It will not be fast, it will not be accessible, and it will need replacing rather than extending. As a deliberate eighteen-month decision that is perfectly rational.
Payments are tied to milestones rather than dates, typically a deposit, a design sign-off, a build sign-off and a launch payment. On longer projects we can spread it further. We do not ask for the full amount up front.
Only when the quote says so. Copywriting is AED 1,200 to AED 4,500 per page and photography is quoted per shoot. Most quotes in this market assume you supply final content, and most clients discover they do not have it in week three.
The build includes technical foundations: structure, metadata, speed, schema, sitemap and redirects. It does not include an ongoing SEO programme, which is a separate engagement with a separate budget. Anyone bundling ongoing SEO into a build price is either not doing much of it or not doing much of the build.
It lowers the cost, sometimes substantially. A defined design system, typefaces and a photography library remove a real chunk of the design phase. Bring whatever exists to the first conversation.
A brochure site is four to six weeks. A corporate site is eight to sixteen. E-commerce is six to sixteen depending on catalogue and integrations. Custom is three to six months. Content readiness is the most common cause of delay in every one of those.
Yes, against a written scope. That is the whole reason the scoping stage exists. A fixed price against a vague brief is not really fixed — it is a number with an argument attached to it later.
No questions match — try another search.
Next step
A paragraph is enough. We will tell you which bracket it lands in and what would move it up or down, before anyone writes a proposal.
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