AI video, used where it actually earns its place

AED 8,000 to AED 60,000 covers most of what we are asked to build. The number moves on how many generated shots, how much iteration the look requires, whether filmed elements are combined in, and how much conventional post-production is needed. Anything quoted before those are known is a guess. We scope first, then price, and the scope document is yours whether or not you proceed. These are market ranges rather than a fixed rate card — the proposal carries the real figure.

No, and the distinction matters. That search term is about software, and every result on it is a product you would use yourself. This page is a production service: we direct, generate, select, composite and finish. If what you want is a tool to make videos in-house, the ones ranking for that term are genuinely good and you do not need an agency.

For some shots, already. For your product in close-up, your actual staff, a specific location or anything regulated, no, and we would be misleading you to say otherwise. The realistic position today is hybrid: film what has to be real, generate what does not.

Sometimes substantially, sometimes not at all. Generation is cheap; direction, iteration, selection and post-production are not. It is reliably cheaper for concept work, variations at volume and shots that would otherwise need heavy visual effects. It is frequently comparable for anything that must look specific.

Only if it is not finished properly. The tells are inconsistent lighting between shots, unstable details in hands and text, and no grade. Conventional post-production removes most of that, and it is the step that gets skipped.

Usually not to a standard we would put in front of customers, and this is the most common request we decline. Models approximate, so the proportions, the logo and the finish come out subtly wrong. Filming the product and generating everything around it works well.

Increasingly, and the rules differ by platform and market and are moving. Several platforms require synthetic media labelling, and advertising standards bodies are tightening. We decide the disclosure position with you before publication and document it rather than treating it as an afterthought.

You own what we deliver under our agreement. The underlying legal position on generated material is genuinely unsettled in several jurisdictions and we will not pretend otherwise. For anything where ownership is critical, such as a brand asset you intend to register, we would recommend filming or illustrating it.

Only with documented consent from that person, and we will ask for it in writing. This applies to your own executives as well as to talent. It is an area where getting it wrong is expensive and the fix is simply asking first.

Concept visualisation before committing to a shoot, producing many advert variants for testing from one base, and repairing or extending existing footage. Those three are consistently worth it. Full generative campaigns for products that need to look exact are the ones where the savings tend not to materialise.

Yes, and it is often the best use of these tools. Extending shots, widening frames, removing elements, generating additional angles from an existing shoot. It rescues material that would otherwise be unusable.