Social content made for the platform it lands on

AED 7,000 to AED 30,000 per month covers most of what we are asked to build. The number moves on how many platforms and languages, how much video against static, whether shoots are included and how often, and whether community management is in scope. Anything quoted before those are known is a guess. We scope first, then price, and the scope document is yours whether or not you proceed. These are market ranges rather than a fixed rate card — the proposal carries the real figure.

Because a large share of people searching it want to become a content creator or hire a freelancer, not to engage an agency. Three of the top seven results in Dubai are a training institute, a freelance marketplace and a jobs board. Worth knowing if you are comparing suppliers: the term is noisy, and the agencies competing on it are a small part of what it returns.

It depends far more on platform than on budget. TikTok and Instagram Reels reward frequency, so three to five a week. LinkedIn works at two to three a week. A feed post cadence of twelve a month is a reasonable baseline across a couple of platforms, and it is better to sustain eight than to promise twenty and miss.

Both, and the mix is the point. Planned shoots build the bank; a simple capture habit inside your team fills the gaps and produces the material that usually performs best, because it is real. We set up the second so it takes minutes rather than being a project.

Yes, written natively by Arabic copywriters rather than translated, with Arabic typography handled properly in the templates. Translated social copy reads as translated and it is noticed immediately here.

A month of scheduled content with deliberate gaps left for topical posts. Planning a full quarter looks organised and guarantees the feed cannot respond to anything, which is where a large share of the available reach sits.

One, ideally, with a named approver. Beyond that, topical content becomes impossible because it is stale before it clears. We would rather agree the pillars tightly up front so individual posts do not need debating.

You do, and you get the organised library rather than a folder of exports. That includes the raw material, so a future team can recut it.

By pillar and format, weighting saves and shares above likes, because those indicate the content was worth keeping or worth passing on. Plus profile visits and the movement in branded search, which is where social usually shows up when it is doing its job.

Very little. Reach on every major platform now comes from distribution to non-followers, so follower count is closer to a historical record than a performance metric. We report it because clients ask, and we would not manage against it.

Frequently how it goes. We commonly handle strategy, production and the harder formats while an in-house person runs day-to-day publishing and community. It works well as long as one person owns the calendar.

Two, done properly, for most Dubai businesses. Three if one of them is genuinely low effort for you. The instinct to be everywhere produces a set of half-maintained profiles that each look neglected, and a neglected profile is worse than no profile because someone checking you out finds a feed that stopped in March.

Video gets materially more distribution on every major platform, which is a decision the platforms have made rather than an opinion. Static still works well for carousels, announcements and anything information-dense. A realistic split for most accounts is somewhere around half and half, weighted towards video on Instagram and TikTok.

A different budget line and a different discipline, and worth being clear about the trade. Creator content reaches an audience you do not own and reads as more credible than brand content. It also costs per campaign rather than compounding, and in this market rates vary enormously for similar audiences. We will scope it where it fits and we would not lead with it.

The capture habit and the backlog are exactly what covers that. A programme that depends entirely on the next shoot date has a single point of failure, and shoots slip. Keeping a few weeks of material in reserve is a deliberate part of how this is planned rather than an accident.

Sometimes, and more often the content changed or the frequency did. Before assuming a platform change, the things worth checking are whether the format mix shifted, whether posting became less regular, and whether the recent posts are getting fewer saves and shares than the older ones. Genuine algorithm shifts affect everyone in a category at once, which is straightforward to check against competitors.