LinkedIn marketing, where the clicks cost what they cost

AED 6,000 to AED 25,000 covers most of what we are asked to build. The number moves on how many target account segments, whether content and executive ghostwriting are included, whether CRM closed-loop reporting needs building, and how many markets. Media spend is separate. Anything quoted before those are known is a guess. We scope first, then price, and the scope document is yours whether or not you proceed. These are market ranges rather than a fixed rate card — the proposal carries the real figure.

Because you are buying access to a professional identity graph, and the auction is competitive among companies with high-value products. A click can easily cost five to ten times a Meta click. That is only defensible when the targeting is precise enough to be worth it, which is why we push so hard on account lists.

Around AED 15,000 a month of media is a reasonable floor for a serious test in the UAE. Below that, the audience sizes that make LinkedIn worth using are too small to generate enough data in a sensible timeframe, and you end up paying the premium for a sample too small to learn from.

Not necessarily, and this comparison is the most common reason good B2B programmes get cut. The question is cost per closed customer, not cost per lead. We have seen LinkedIn leads close at many times the rate of paid social leads, which inverts the comparison completely. If you cannot measure close rate by source, that is the first thing to fix.

It follows your sales cycle, and for most Dubai B2B that is three to nine months. Judging LinkedIn on a one-month window measures form fills rather than business, which is why we insist on pipeline reporting before making claims about performance.

Test both. Native forms convert at a much higher rate because they pre-fill from the profile, and the leads are correspondingly less considered. Landing pages qualify harder and cost more per lead. Which is right depends on whether your constraint is lead volume or sales team time.

Yes, from interviews with them rather than invented. The distinction matters — posts written without talking to the person read as generic and the people who know them notice. Twenty minutes of interview usually yields several weeks of material.

For B2B in Dubai, yes, and more so than the company page suggests. Reach flows through individual profiles far more than brand pages, so a few senior people posting consistently will outperform any amount of company page activity.

We do not run automated connection or message campaigns. They breach LinkedIn's terms, risk the account, and the response rates have collapsed as everyone started doing it. Ads plus genuinely useful content plus your sales team doing manual outreach is slower and it works.

A workshop with your sales team. The companies they want, the ones they are already working, and the ones to exclude. Usually between two hundred and two thousand accounts depending on your market, then layered with the seniority and functions that matter.

Yes, and we would push for it. HubSpot and LinkedIn integrate well enough to report cost per opportunity by campaign, which is the reporting that makes the budget defensible. We run a HubSpot practice, so this is not a hand-off to someone else.