Social media
LinkedIn clicks routinely cost several times what the same click costs on Meta. That is worth paying when you are reaching a procurement director at a company you have named, and it is a waste when you are reaching anyone else. Most of the work is making sure you are in the first case.
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Support@adnika.comPartners & recognition
The platforms we build and run campaigns in, and the clients whose numbers we publish with their names on. HubSpot is the one partnership we claim; the rest are tools we use, not badges.
The problem
LinkedIn's premium is justified entirely by who you can reach. Spend it on broad targeting and you have bought Meta reach at four times the price.
Where the premium is wasted
Marketing Manager, United Arab Emirates. That is hundreds of thousands of people, most of whom will never buy from you. The value of this platform is naming the companies you want, and most accounts never use it.
Someone scrolling LinkedIn at a conference is not booking a demo with a company they have never heard of. The gap between the ad and the ask is why cost per lead looks terrifying and why the channel gets abandoned.
Marketing runs LinkedIn, sales runs outbound, and neither knows which accounts the other is touching. On a platform built around named accounts that is a significant amount of the value simply left unused.
A LinkedIn lead at AED 400 and a Meta lead at AED 40 are not comparable if one closes at eight percent and the other at half a percent. Without close-rate data by source, the cheaper channel always wins the argument and often loses the business money.
What is included
Paid, organic and the account-based work that makes the premium worth paying.
Uploading the companies your sales team actually wants, then layering seniority and function on top. This is the reason to be on LinkedIn and it is the feature most accounts never switch on.
Organic reach on LinkedIn increasingly comes through people rather than brand pages. Getting a handful of your senior people posting properly usually outperforms anything the company page does.
Written with your subject-matter experts rather than about them. The posts that work on LinkedIn take a position and say something specific; the ones that do not are congratulatory and interchangeable.
Native forms convert well because they pre-fill, and they produce lower-intent leads. Tested against landing pages rather than assumed, with the qualification trade made deliberately.
A first touch that offers something genuinely useful, then a meeting request to people who engaged. Asking for the meeting on the first impression is the most common and most expensive mistake on this platform.
Carousels and native video get materially more reach than link posts, because LinkedIn would rather you did not leave. Content built for that reality rather than against it.
Server-side conversion tracking plus closed-won data fed back, so the account and the reporting are both working from what actually happened rather than from form fills.
Cost per opportunity and influenced pipeline, tracked by source. On a long B2B cycle this is the only reporting that answers whether the premium was worth it.
Technology
Platform tooling plus whatever your CRM is, because the outcome data lives there.
Where it is bought and posted.
The reason to be here at all.
Because organic reach comes through people.
Pipeline, not leads.
How we work
Built with your sales team, because the target account list is the campaign.
The companies worth winning, agreed with the people who have to close them. This is a workshop rather than an export, and it is where the campaign is actually decided.
A first touch worth someone's attention, then a direct ask to the people who engaged with it. Retargeting on engagement rather than on site visits, since most of the audience never leaves the platform.
Executive posts written from interviews rather than invented, plus a simple advocacy rhythm for the wider team. This carries most of the organic reach available to you.
Closed-loop from the CRM, showing cost per opportunity and influenced pipeline by source. This is what makes the LinkedIn premium defensible to a finance director, and without it the channel loses every budget argument.
Why us
Only through precision. There is no other justification for the price.
Your sales team's actual target list, uploaded and layered with seniority. Broad job title targeting on LinkedIn is buying the most expensive impressions in digital advertising for no reason.
The account list, the offer and the follow-up agreed together. A LinkedIn campaign that marketing runs alone is not using the feature that makes the platform worth its price.
Cost per opportunity and influenced pipeline, not cost per lead. Comparing a LinkedIn lead to a Meta lead without close rates is how good B2B channels get cut.
Executive posts written from real interviews. LinkedIn's reach flows through individuals now, and a company page posting alone is working against the platform.
Industries
Every number below is the count of case studies we have actually published in that sector, and the best result among them. Nothing is a counter.
Selected work
:quality(80))
Two disconnected websites rebuilt as one bilingual WordPress site with a HubSpot funnel behind it.
:quality(80))
Seventy-two treatment pages in Dubai’s most contested clinical category, built inside DHA advertising rules.
:quality(80))
One site carrying aesthetics, dentistry and surgery — three audiences, three routes, one design system.
:quality(80))
A Dubai property platform with filterable listing search, a map of the city and a mortgage tool.
:quality(80))
A scroll-scrubbed WebGL scene experience spanning six divisions — and still a PageSpeed of 90.
:quality(80))
Office furniture on Shopify, serving a single-chair buyer and a corporate fit-out from one catalogue.
:quality(80))
A smart-lock catalogue with parallel routes by product, by industry and straight to the flagship.
Where this sits
LinkedIn is the B2B end of the programme. These are the rest.
Client stories
On camera and in writing — swipe through the founders and teams we’ve helped design, build and grow.
In their words
GMC is thrilled to extend our heartfelt appreciation to Adnika! Collaborating with Ehsan and his team has consistently been an absolute delight. Ehsan's dedication and commitment have ensured that German Medical Center remains an exceedingly satisfied and happy client, especially regarding their Hubspot Onboarding, Digital Marketing, Website Development, Content Creation and Social Media Marketing. Adnika is indeed the Best Digital and Growth Marketing Agency in UAE!
Adnika provided us with their Inbound Sales and Marketing solutions through Hubspot. They helped us generate more qualified leads for our sales team, drive website traffic, increase customer engagement, and grow our customer base. Adnika is a reliable partner that has always taken our specific goals and needs seriously.
Adnika has helped us plan, implement and optimize ad campaigns on Facebook and Instagram. Adnika is truly committed to Performance Marketing. They provided us with a fantastic dashboard with detailed KPIs that helped us track the campaigns’ performance in real time. Adnika also gave us helpful and dedicated support during the whole project, and the campaigns turned out to be a great success. We highly recommend working with Adnika's growth experts.
We really enjoyed working with Adnika’s team. Not only are they talented, but they all take the time to understand whom they're working with, what they're trying to accomplish, and how to help the business achieve its goals. The quality of work we've experienced has made a huge difference for us and helped drive new business.
Adnika helped Sea Technology with setting up new digital channels, such as Google Search Ads, to attract more customers and leverage our brand. We are very satisfied with the results and we will continue with the implementation of lead generation, marketing automation, and performance marketing.
Working with the Adnika team has been a real pleasure! Extremely friendly, Ehsan and Elin are always available with prompt replies, valuable insights, patience, a problem-solving attitude, and high knowledge. Super easy to work with them. I highly recommend the Adnika team to help your business!
I am an artist, but I also manage a collective of DJs. In order to promote our services to our clients, we needed Inbound solutions that could attract the right traffic and promote the brand. Adnika built and designed our Inbound processes as well as create and manage campaigns on social media and Google Ads which helped us attract many more customers. I’m very happy!
We've been using Adnika growth marketing solutions only for a few months. They are highly professional, competent, experienced, and creative. Get ready to get to work with this agency. They will come alongside you as a business owner and feel your pain and joy! Get ready to transform your business.
Questions
Starting with the price, because it is the first objection every time.
AED 6,000 to AED 25,000 covers most of what we are asked to build. The number moves on how many target account segments, whether content and executive ghostwriting are included, whether CRM closed-loop reporting needs building, and how many markets. Media spend is separate. Anything quoted before those are known is a guess. We scope first, then price, and the scope document is yours whether or not you proceed. These are market ranges rather than a fixed rate card — the proposal carries the real figure.
Because you are buying access to a professional identity graph, and the auction is competitive among companies with high-value products. A click can easily cost five to ten times a Meta click. That is only defensible when the targeting is precise enough to be worth it, which is why we push so hard on account lists.
Around AED 15,000 a month of media is a reasonable floor for a serious test in the UAE. Below that, the audience sizes that make LinkedIn worth using are too small to generate enough data in a sensible timeframe, and you end up paying the premium for a sample too small to learn from.
Not necessarily, and this comparison is the most common reason good B2B programmes get cut. The question is cost per closed customer, not cost per lead. We have seen LinkedIn leads close at many times the rate of paid social leads, which inverts the comparison completely. If you cannot measure close rate by source, that is the first thing to fix.
It follows your sales cycle, and for most Dubai B2B that is three to nine months. Judging LinkedIn on a one-month window measures form fills rather than business, which is why we insist on pipeline reporting before making claims about performance.
Test both. Native forms convert at a much higher rate because they pre-fill from the profile, and the leads are correspondingly less considered. Landing pages qualify harder and cost more per lead. Which is right depends on whether your constraint is lead volume or sales team time.
Yes, from interviews with them rather than invented. The distinction matters — posts written without talking to the person read as generic and the people who know them notice. Twenty minutes of interview usually yields several weeks of material.
For B2B in Dubai, yes, and more so than the company page suggests. Reach flows through individual profiles far more than brand pages, so a few senior people posting consistently will outperform any amount of company page activity.
We do not run automated connection or message campaigns. They breach LinkedIn's terms, risk the account, and the response rates have collapsed as everyone started doing it. Ads plus genuinely useful content plus your sales team doing manual outreach is slower and it works.
A workshop with your sales team. The companies they want, the ones they are already working, and the ones to exclude. Usually between two hundred and two thousand accounts depending on your market, then layered with the seniority and functions that matter.
Yes, and we would push for it. HubSpot and LinkedIn integrate well enough to report cost per opportunity by campaign, which is the reporting that makes the budget defensible. We run a HubSpot practice, so this is not a hand-off to someone else.
No questions match — try another search.
Next step
Send it over. We will tell you how many of those companies you can actually reach on LinkedIn in the UAE, and what the audience sizes look like, before you spend anything.
+288% organic traffic
