Healthcare video made inside the advertising rules

AED 15,000 to AED 90,000 covers most of what we are asked to build. The number moves on shoot days and locations, whether patients or actors are involved, whether animation is needed for procedures, how many languages, and how many finished cuts. Anything quoted before those are known is a guess. We scope first, then price, and the scope document is yours whether or not you proceed. These are market ranges rather than a fixed rate card — the proposal carries the real figure.

Health advertising in the UAE is regulated and the constraints are real, particularly around guarantees of outcome, comparative claims and before-and-after imagery. The rules are administered by the health authorities and the specifics depend on your licence and emirate. We work inside them routinely and we check the script with you before the shoot — we do not give regulatory advice, and your clinical governance lead or compliance officer should sign off.

It is one of the most constrained areas and it varies by treatment type and authority. Assume it needs specific approval rather than assuming it is fine, because clinics here regularly see material used freely in other markets that cannot run in the UAE. We plan an alternative into the script so the film works either way.

Written, specific to the channels and duration you intend, gathered before filming. A generic release or a verbal agreement will not cover paid social two years later. We also document the withdrawal process, because a patient changing their mind is a situation you want a plan for rather than a crisis.

A specialist explaining a condition or a procedure clearly, by a distance. It is what patients search for, it builds more trust than any brand film, and it reduces the questions that consume consultation time. Patient stories are more powerful and need far more care.

Yes, and it needs planning. Compact crews, infection control observed, backgrounds checked so no identifiable patient appears, and a schedule that yields when clinical need does. We build contingency into the day because clinical priorities move.

It is normal and it is largely a direction problem. Asking real questions rather than handing someone a script produces far better results, and clinicians are usually excellent once they are explaining something they know. We allow more time for this than for a corporate interview.

Yes, and in healthcare we would push for it harder than in most sectors. Patients researching a condition do it in their first language, and an English-only library excludes a large share of the people you are trying to reach.

Four to eight weeks. The compliance review and consent gathering sit at the front and are what protect the schedule. Productions that skip ahead to filming are the ones that end up with unusable material.

Agree a named clinical approver before the shoot. The most common reason a finished healthcare film sits unused is not that anything is wrong with it, it is that nobody established who is allowed to sign it off.

On the treatment pages they relate to rather than only on a video page, because that is where a patient is deciding. Then short vertical cuts for social and the full versions on YouTube, which functions as a search engine for symptom and procedure queries.

Yes. German Medical Center, Roxana Aesthetics and Elora Polyclinic are published case studies covering websites, SEO and content inside DHA advertising rules. The regulatory environment is familiar rather than something we would be learning on your project.