Social media packages in Dubai, and what moves the number

No, and it is worth being explicit. These are our read of the Dubai market and the ranges most of what we are asked to build falls into. They are not a signed rate card and they are not a proposal. We scope first, then price, and the scope document is yours whether or not you proceed.

The useful reframe is what you should pay per platform for the work you actually need, rather than a single monthly number. Content production is the biggest variable, and the second is whether replies are included. A business paying AED 5,000 a month is almost certainly getting assembled content and no community management, which can be the right decision if you know that is the trade.

Because it is not our money and blending it hides how much reaches the platform. It also creates a bad incentive: an agency paid a percentage of spend has a reason to recommend spending more. We charge a flat fee for the work, so recommending you spend less costs us nothing.

Around AED 7,000 a month for content alone on two platforms, and around AED 11,000 once replies are handled. Below that, something is being left out — usually production or community management — and it is worth knowing which before signing.

A content mix heuristic, and one of the few in this area with real provenance rather than being invented for a blog post. It suggests roughly 70 percent of content should be reliable material that suits your brand, 20 percent should build on what is already working, and 10 percent should be experimental. It is a useful planning prompt rather than a law, and the experimental 10 percent is what most brand accounts quietly drop.

It comes from direct marketing rather than social, and it holds up reasonably well. The claim is that 40 percent of a campaign's result comes from reaching the right audience, 40 percent from the offer, and 20 percent from the creative. Applied to paid social it is a useful corrective, because most of the argument in agency meetings is about the 20 percent.

It is the wrong question and it is what most packages are sold on. Twelve well-produced posts outperform thirty assembled ones, and the platforms reward consistency more than volume. Ask what is being produced rather than how many.

It is a second writer rather than a translation, so yes, it is a real line. We would rather quote it honestly than include a machine translation that reads badly to the audience it was meant for.

Yes, and we would argue you should. The organic feed is a free testing ground that tells you which creative deserves budget, and splitting the two across suppliers loses that.

Three months, because the first month is setup and judging a programme on it would be unfair to both sides. After that it is monthly.

Frequently how it goes. We commonly handle strategy, production and paid while an in-house person runs day-to-day publishing and community. It works as long as one person owns the calendar.