Video & photography
Putting a buy button inside a video only helps if the video was persuading someone in the first place. Most shoppable video underperforms because the format was added to content that was not selling anything, and a checkout on top of a weak product film is still a weak product film.
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The platforms we build and run campaigns in, and the clients whose numbers we publish with their names on. HubSpot is the one partnership we claim; the rest are tools we use, not badges.
The problem
Shoppable formats do not create desire. They remove friction from desire that already exists. Adding one to a video nobody was persuaded by changes nothing except the reporting.
Why it underperforms
A brand mood film with a buy button. The viewer was never in a buying frame of mind, and removing a click from a journey nobody was on has no effect.
Shoppable video works for products where seeing them in motion and in context changes the decision. Fashion, furniture, cosmetics, food. For a product that a photograph explains adequately, the format adds cost rather than conversion.
The video links to a variant that is out of stock, or a price that has changed, or a product that has been renamed. Feed quality decides this format more than production quality does, and it is nobody's job.
Views and click-throughs get reported. Revenue per video, per product and per placement does not, so nobody can say which content sold anything and the next commission is guesswork.
What is included
Production, integration and the measurement that tells you whether to make more.
Content built to sell a specific product rather than brand film with tagging added. The product on screen, in use, at the moment the viewer is deciding.
Embedded on product and category pages, with the buy step inside the video. Integrated with your store so stock and price are live rather than baked in.
TikTok Shop, Instagram and YouTube shopping features, where the transaction happens inside the platform. Different constraints and different feed requirements from your own site.
Scheduled live sessions with purchase inside the stream. Works well for some categories here and needs genuine promotion beforehand, because an unpromoted live session has no audience.
Making sure the product data behind the video is accurate. This decides more of the outcome than the film does, and it is consistently the part nobody owns.
Creator videos made shoppable, with rights cleared. Frequently outperforms produced content in this format because it reads as a recommendation rather than an advert.
Attribution per video, per product and per placement, into your analytics and your store. So the next production decision is informed rather than instinctive.
Video players are heavy and a product page that loads slowly converts worse, which can cancel out everything the format gained. Built with lazy loading and measured against Core Web Vitals.
Technology
Store platform at one end, production at the other, and the feed in between.
Where the transaction happens.
Made to sell a product.
Where it usually breaks.
Revenue, not views.
How we work
Decide whether the product suits it, fix the feed, then produce.
Which products genuinely benefit from being seen in motion, and which are adequately explained by a photograph. Shoppable video is worth the cost on the first group only.
Product data, variants, stock accuracy and pricing. A shoppable video pointing at a renamed or out-of-stock variant fails silently and looks like the format not working.
Vertical for platform-native, whatever suits the page for on-site. Product shown clearly, in use, with the buying moment built into the edit rather than added at the end.
Revenue per video, per product, per placement. Tested against a control page where possible, so the uplift is measured rather than assumed.
Why us
Because the unglamorous parts are treated as part of the work.
We will tell you which of your categories do not need this. A photograph explains many products perfectly well and adding video to those is cost without return.
Stock, variants and pricing accurate before anything is produced. A video pointing at a dead variant fails quietly and gets blamed on the format.
Not views, not click-through. Tested against a control page where traffic allows, so you know whether it worked rather than believing it did.
Video players are heavy and a slower product page converts worse. We build sites, so the performance cost is engineered rather than accepted.
Industries
Every number below is the count of case studies we have actually published in that sector, and the best result among them. Nothing is a counter.
Selected work
:quality(80))
Two disconnected websites rebuilt as one bilingual WordPress site with a HubSpot funnel behind it.
:quality(80))
Seventy-two treatment pages in Dubai’s most contested clinical category, built inside DHA advertising rules.
:quality(80))
One site carrying aesthetics, dentistry and surgery — three audiences, three routes, one design system.
:quality(80))
A Dubai property platform with filterable listing search, a map of the city and a mortgage tool.
:quality(80))
A scroll-scrubbed WebGL scene experience spanning six divisions — and still a PageSpeed of 90.
:quality(80))
Office furniture on Shopify, serving a single-chair buyer and a corporate fit-out from one catalogue.
:quality(80))
A smart-lock catalogue with parallel routes by product, by industry and straight to the flagship.
Where this sits
Shoppable work sits between production and the store build.
Client stories
On camera and in writing — swipe through the founders and teams we’ve helped design, build and grow.
In their words
GMC is thrilled to extend our heartfelt appreciation to Adnika! Collaborating with Ehsan and his team has consistently been an absolute delight. Ehsan's dedication and commitment have ensured that German Medical Center remains an exceedingly satisfied and happy client, especially regarding their Hubspot Onboarding, Digital Marketing, Website Development, Content Creation and Social Media Marketing. Adnika is indeed the Best Digital and Growth Marketing Agency in UAE!
Adnika provided us with their Inbound Sales and Marketing solutions through Hubspot. They helped us generate more qualified leads for our sales team, drive website traffic, increase customer engagement, and grow our customer base. Adnika is a reliable partner that has always taken our specific goals and needs seriously.
Adnika has helped us plan, implement and optimize ad campaigns on Facebook and Instagram. Adnika is truly committed to Performance Marketing. They provided us with a fantastic dashboard with detailed KPIs that helped us track the campaigns’ performance in real time. Adnika also gave us helpful and dedicated support during the whole project, and the campaigns turned out to be a great success. We highly recommend working with Adnika's growth experts.
We really enjoyed working with Adnika’s team. Not only are they talented, but they all take the time to understand whom they're working with, what they're trying to accomplish, and how to help the business achieve its goals. The quality of work we've experienced has made a huge difference for us and helped drive new business.
Adnika helped Sea Technology with setting up new digital channels, such as Google Search Ads, to attract more customers and leverage our brand. We are very satisfied with the results and we will continue with the implementation of lead generation, marketing automation, and performance marketing.
Working with the Adnika team has been a real pleasure! Extremely friendly, Ehsan and Elin are always available with prompt replies, valuable insights, patience, a problem-solving attitude, and high knowledge. Super easy to work with them. I highly recommend the Adnika team to help your business!
I am an artist, but I also manage a collective of DJs. In order to promote our services to our clients, we needed Inbound solutions that could attract the right traffic and promote the brand. Adnika built and designed our Inbound processes as well as create and manage campaigns on social media and Google Ads which helped us attract many more customers. I’m very happy!
We've been using Adnika growth marketing solutions only for a few months. They are highly professional, competent, experienced, and creative. Get ready to get to work with this agency. They will come alongside you as a business owner and feel your pain and joy! Get ready to transform your business.
Questions
Starting with what the search term returns, because it explains a lot.
AED 12,000 to AED 70,000 covers most of what we are asked to build. The number moves on how many products and videos, whether the store integration needs building, whether creator content is included, and whether platform-native formats are in scope alongside on-site. Anything quoted before those are known is a guess. We scope first, then price, and the scope document is yours whether or not you proceed. These are market ranges rather than a fixed rate card — the proposal carries the real figure.
Because most people searching it want either a tool or a definition. The first result is a Shopify app and the rest are guides. There is no agency competing on that term. If you are here to have this built and integrated rather than to install an app, that is what this page is for, and if an app would genuinely solve your problem we will say so.
A video with the purchase step inside it, so a viewer can add to basket or buy without leaving the video. It can live on your own product pages or inside a platform such as TikTok Shop or Instagram. The mechanism is simple; whether it earns its cost depends entirely on the product and the content.
Anything where seeing it in motion or in context changes the decision. Fashion, furniture, cosmetics, food, anything with a demonstrable use. Products that a good photograph explains adequately, such as most commodity items and many components, generally do not justify it.
Different jobs. Platform-native reaches people who were not shopping and captures impulse purchases. On-site converts people already considering. Most retailers should do on-site first because the traffic is already qualified, then test platform-native.
For some categories, and it needs real promotion. A live session with no audience is an expensive way to talk to nobody, so the pre-promotion matters more than the production. We would test a recorded shoppable format before committing to a live programme.
It can, and that has to be engineered rather than accepted. Video players are heavy and a slower product page converts worse, which can wipe out the gain. We lazy-load, measure against Core Web Vitals and check the net effect rather than only the video's own conversion rate.
Shopify and Shopify Plus, WooCommerce and most custom storefronts, yes. The integration work is mostly about binding live stock and price rather than baking them in, which is where these implementations usually break.
Revenue attributed per video, per product and per placement. Where a category has enough traffic we test against a control page without video, so the uplift is measured rather than assumed. Views are reported and are not the point.
We will not quote you a figure, and be careful with anyone who does — the numbers circulating in this category come from vendor case studies selected for being impressive. What we can say is that it works considerably better on visual, consideration-heavy products than on commodity ones, and that testing against a control is the only way to know for your catalogue.
Yes. We build Shopify and WooCommerce stores, so the video, the integration and the page performance are one scope rather than a production company handing files to a developer who was not in the conversation.
No questions match — try another search.
Next step
Send us your top category. We will tell you honestly whether shoppable video would shift it or whether better product photography would do more for less.
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