Video & photography
Ecommerce photography is judged by a marketplace's automated checks before any customer sees it. Background value, product fill percentage, dimensions, what may appear in the main image. Beautiful photography that fails those rules is a rejection queue, and the rules are knowable in advance.
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Support@adnika.comPartners & recognition
The platforms we build and run campaigns in, and the clients whose numbers we publish with their names on. HubSpot is the one partnership we claim; the rest are tools we use, not badges.
The problem
Two hundred products shot beautifully, uploaded, and bounced because the product fills sixty percent of the frame where the marketplace requires eighty-five. None of that is a photography problem and all of it is avoidable.
Where catalogue shoots go wrong
Each marketplace has its own requirements on background, fill percentage, minimum dimensions and what may appear in a main image. They are published, they change, and almost nobody reads them before a shoot.
The navy photographs slightly purple, the beige slightly pink. The customer orders, it does not match, it comes back. Colour returns are among the most expensive problems in ecommerce and they originate at the shoot.
Different shoots, different days, different photographers, no written specification. On a category grid the inconsistency is the first thing anyone sees, before any individual product.
Conversion rises with the number of useful images: scale, detail, in-use, packaging. One front-on shot per product leaves questions unanswered, and unanswered questions are abandoned baskets.
What is included
Everything a listing actually needs, shot to a specification rather than to taste.
The main listing image, to whatever background value and fill percentage your platform requires. Consistent across the catalogue so a grid reads cleanly.
Close work on material, finish, stitching and mechanism. The images that answer the questions a customer would ask if they could pick the product up.
Something that establishes size. One of the most common causes of a return is a product arriving smaller than the buyer pictured, and a single scale image prevents it.
For apparel, jewellery and anything worn. Consistent posing and lighting across a range so the collection reads as one.
Garments holding their shape with no mannequin visible. Shot in the passes it requires on the day, because retrofitting it later costs several times more.
Rotating product views for categories where the customer wants to see all sides. Worth it for considered purchases and not for commodity items.
Collections, bundles and variant families, for category pages and campaigns.
Calibrated capture with colour targets in frame, so the product on screen matches the product in the box. The single most commercially valuable part of this work.
Written once with you: background, fill percentage, angles per product, dimensions, naming. Then every shoot matches it, including shoots we do not do.
Retouched to the same specification, named and formatted for direct ingestion. Covered in detail on our retouching page and usually part of the same engagement.
Technology
A studio setup built for repeatability, because the second batch has to match the first.
Repeatable, not improvised.
Where returns are prevented.
Catalogue scale.
Checked before the shoot.
How we work
Read the rules, write the spec, shoot the test, then run the volume.
Every marketplace you sell on, plus your own site. Background, fill percentage, dimensions and permitted content. This determines the shoot setup and it is the step that prevents bulk rejections.
How many images per product, which angles, which details, and the naming convention. Agreed on a test batch of a few products before the full volume runs.
Fixed rig setups so the hundredth product matches the first, tethered capture so problems are caught at the shoot rather than in post, and colour targets in frame throughout.
Retouched to the same specification, named and formatted so your team uploads rather than renames. Compliance checked before delivery rather than after rejection.
Why us
Because the rules are read before the shoot rather than after the upload.
Amazon, Noon and your own site, confirmed before the setup is built. Bulk rejections are an avoidable and entirely predictable problem.
Targets in frame, calibrated displays, physical samples compared. Colour returns cost more than the photography and they start at the shoot.
So the products shot in November match the ones shot in March, and the grid reads as one catalogue rather than three.
Committed per batch, so your ecommerce team can schedule a launch rather than wait to hear.
Industries
Every number below is the count of case studies we have actually published in that sector, and the best result among them. Nothing is a counter.
Selected work
:quality(80))
Two disconnected websites rebuilt as one bilingual WordPress site with a HubSpot funnel behind it.
:quality(80))
Seventy-two treatment pages in Dubai’s most contested clinical category, built inside DHA advertising rules.
:quality(80))
One site carrying aesthetics, dentistry and surgery — three audiences, three routes, one design system.
:quality(80))
A Dubai property platform with filterable listing search, a map of the city and a mortgage tool.
:quality(80))
A scroll-scrubbed WebGL scene experience spanning six divisions — and still a PageSpeed of 90.
:quality(80))
Office furniture on Shopify, serving a single-chair buyer and a corporate fit-out from one catalogue.
:quality(80))
A smart-lock catalogue with parallel routes by product, by industry and straight to the flagship.
Where this sits
Product photography sits with the rest of the production and store work.
Client stories
On camera and in writing — swipe through the founders and teams we’ve helped design, build and grow.
In their words
GMC is thrilled to extend our heartfelt appreciation to Adnika! Collaborating with Ehsan and his team has consistently been an absolute delight. Ehsan's dedication and commitment have ensured that German Medical Center remains an exceedingly satisfied and happy client, especially regarding their Hubspot Onboarding, Digital Marketing, Website Development, Content Creation and Social Media Marketing. Adnika is indeed the Best Digital and Growth Marketing Agency in UAE!
Adnika provided us with their Inbound Sales and Marketing solutions through Hubspot. They helped us generate more qualified leads for our sales team, drive website traffic, increase customer engagement, and grow our customer base. Adnika is a reliable partner that has always taken our specific goals and needs seriously.
Adnika has helped us plan, implement and optimize ad campaigns on Facebook and Instagram. Adnika is truly committed to Performance Marketing. They provided us with a fantastic dashboard with detailed KPIs that helped us track the campaigns’ performance in real time. Adnika also gave us helpful and dedicated support during the whole project, and the campaigns turned out to be a great success. We highly recommend working with Adnika's growth experts.
We really enjoyed working with Adnika’s team. Not only are they talented, but they all take the time to understand whom they're working with, what they're trying to accomplish, and how to help the business achieve its goals. The quality of work we've experienced has made a huge difference for us and helped drive new business.
Adnika helped Sea Technology with setting up new digital channels, such as Google Search Ads, to attract more customers and leverage our brand. We are very satisfied with the results and we will continue with the implementation of lead generation, marketing automation, and performance marketing.
Working with the Adnika team has been a real pleasure! Extremely friendly, Ehsan and Elin are always available with prompt replies, valuable insights, patience, a problem-solving attitude, and high knowledge. Super easy to work with them. I highly recommend the Adnika team to help your business!
I am an artist, but I also manage a collective of DJs. In order to promote our services to our clients, we needed Inbound solutions that could attract the right traffic and promote the brand. Adnika built and designed our Inbound processes as well as create and manage campaigns on social media and Google Ads which helped us attract many more customers. I’m very happy!
We've been using Adnika growth marketing solutions only for a few months. They are highly professional, competent, experienced, and creative. Get ready to get to work with this agency. They will come alongside you as a business owner and feel your pain and joy! Get ready to transform your business.
Questions
Including the questions the marketplaces make you ask.
AED 45 to AED 400 per image covers most of what we are asked to build. The number moves on the number of products and angles, whether models or ghost mannequin are involved, and whether retouching and listing preparation are included. Per-image cost falls substantially at catalogue volume. Anything quoted before those are known is a guess. We scope first, then price, and the scope document is yours whether or not you proceed. These are market ranges rather than a fixed rate card — the proposal carries the real figure.
Between five and eight for most categories, and the rise in conversion is real up to about that point. A main pack shot, two or three angles, a detail shot, something establishing scale, and one in use or on a person. Apparel needs more; a simple commodity item needs fewer. Beyond eight the return flattens off quickly.
Follow the platform rather than a general rule. Shopify handles large files and recommends square images, commonly around 2048 by 2048, and will resize down. Amazon requires at least 1000 pixels on the longest side for zoom to work and prefers considerably more. We shoot well above the minimum and deliver sized per destination, because upscaling later loses detail and re-shooting is expensive.
Shopify allows a large number per product, well beyond what any listing should use. The practical limit is attention rather than the platform: past roughly eight images most shoppers stop scrolling, and additional ones mainly slow the page. Fewer, better-chosen images outperform a long gallery.
Yes, to their published requirements on background, fill percentage, dimensions and permitted content in the main image. We confirm the current rules before the shoot because they change and a bulk rejection near a launch is expensive.
Yes, and it needs planning before the shoot because the garment is photographed in several passes on the day. Adding it afterwards from a single mannequin shot is possible and costs considerably more.
For simple products with a fixed setup and few angles, a substantial number — the constraint is handling and styling rather than shooting. For apparel on models, or products needing individual styling, far fewer. We estimate against your actual catalogue rather than quoting a general figure.
Usually products come to the studio, because a controlled repeatable setup is what keeps a catalogue consistent. For large items, furniture or anything that cannot travel, we shoot on site and bring the lighting.
Colour targets in frame, calibrated displays, and physical samples compared against the screen at the retouching stage. For colour-critical categories such as paint, fabric and cosmetics we ask for samples to keep alongside the work rather than trusting the capture alone.
The clearest measurable effect we see is on returns rather than on conversion. Accurate colour and a scale reference cut the two most common reasons a product comes back, and that saving is usually easier to demonstrate than a conversion uplift. Conversion improvements are real and harder to isolate from everything else changing on a store.
Yes, and doing both is cheaper because we shoot to the specification we then retouch to. Details are on our retouching page and it is usually one engagement rather than two.
No questions match — try another search.
Next step
Tell us, and send five products. We will shoot them to those rules so you can check the standard before committing the catalogue.
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