Web design & development
Most website copy is written to fill a layout. It says the company is a leading provider of innovative solutions, which is a sentence that could sit on any site in this city without changing meaning. Copy that works names the reader, names their problem, and says something a competitor could not honestly copy.
A senior person reads this and replies within one working day. No call centre, no drip sequence.
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Det är vårt fel, inte ditt. Mejla oss i stället så når det exakt samma person.
Support@adnika.comPartners & recognition
The platforms we build and run campaigns in, and the clients whose numbers we publish with their names on. HubSpot is the one partnership we claim; the rest are tools we use, not badges.
The problem
Bad website copy has a signature: everything is a solution, every solution is innovative, and no sentence contains a number.
Where site copy usually goes wrong
Twelve paragraphs of history and values on a page whose visitor is trying to work out whether you can do a specific thing by a specific date. The About page is where company history belongs; the service page is not.
The layout has a 60-character headline slot, so a 60-character headline gets written. The argument follows the grid instead of the grid following the argument, and it reads exactly like that.
Nine service pages, nine identical openings with the service name swapped. Search engines read that as near-duplicate content and the reader reads it as a template. Both are correct.
Grammatically clean, factually vague, and completely devoid of anything only your business could say. Generated copy averages what already exists — which by definition cannot differentiate you from it.
What is included
Delivered per page with the headings, the metadata and the internal links already decided, so nothing has to be invented during the build.
Before any page: who each page is for, what they believe when they arrive, what they need to believe to act, and the proof that moves them. One page of it. Every other deliverable is checked against it.
Homepage, service pages, industry pages, About, Contact. Written to a heading structure rather than into a design frame, so the argument holds even when the layout changes.
Each page is written against a specific query and the intent behind it. Titles, descriptions and headings come with the copy rather than being retrofitted by whoever builds the page.
Numbers, named clients, dates, constraints. Roxana Aesthetics is 72 treatment pages written inside DHA advertising rules — that sentence carries more weight than any adjective, and it is the kind we go looking for.
Written by a native Arabic copywriter, not translated. The argument that persuades in English frequently is not the one that persuades in Arabic, and a translated page reads as translated to the audience you were trying to reach.
Buttons, form labels, error messages, empty states, confirmation pages. Small, consistently neglected, and disproportionately responsible for whether a form gets completed.
Sometimes the argument is right and the execution is not. Cheaper than a rewrite and we will say so when it applies, rather than quoting for a full rewrite by default.
Voice, the words you use, the words you never use, how you handle numbers and Arabic terms. So the next writer sounds like the last one.
Technology
Research and structure, then writing. The writing is the short part.
Where the substance comes from.
So the page has a job.
In a form a developer can build from.
Written, not translated.
Before it reaches you.
How we work
The research is most of the job. Anyone can write quickly once they know what is true.
Your salespeople, ideally a couple of customers, and whoever handles complaints. Sales calls are the richest source in any business: the objections are real, repeated, and almost never addressed anywhere on the current site.
Page map, the job of each page, the heading structure and the query each one targets. Signed off before a paragraph is written, because rewriting an argument is expensive and rewriting a sentence is not.
First draft, your comments, second draft. Two rounds included. If a third is needed the brief was wrong, and that is on us rather than on your budget.
Style guide, the source research, and the reasoning behind the structure. Whoever writes the next twenty pages should not have to guess.
Why us
Largely because of what we refuse to do.
Sales calls, customers, complaints. The objections that come up repeatedly are usually addressed nowhere on the existing site, and answering them plainly is the single highest-value thing copy can do.
A person writes it. Generated copy averages what already ranks, which is a structural reason it cannot differentiate you from the pages it averaged. We use AI for research and never for the draft.
We pull the live SERP for each page before writing, so the page targets what people actually search rather than what sounds right internally. Roxana ranks across 72 treatment pages on that basis.
By a native copywriter, with the argument rebuilt for the audience. A translated page reads as translated, and in this market that is noticed immediately.
Industries
Every number below is the count of case studies we have actually published in that sector, and the best result among them. Nothing is a counter.
Selected work
:quality(80))
Two disconnected websites rebuilt as one bilingual WordPress site with a HubSpot funnel behind it.
:quality(80))
Seventy-two treatment pages in Dubai’s most contested clinical category, built inside DHA advertising rules.
:quality(80))
One site carrying aesthetics, dentistry and surgery — three audiences, three routes, one design system.
:quality(80))
A Dubai property platform with filterable listing search, a map of the city and a mortgage tool.
:quality(80))
A scroll-scrubbed WebGL scene experience spanning six divisions — and still a PageSpeed of 90.
:quality(80))
Office furniture on Shopify, serving a single-chair buyer and a corporate fit-out from one catalogue.
:quality(80))
A smart-lock catalogue with parallel routes by product, by industry and straight to the flagship.
Where this sits
Copy is one part of a website project. Here is the rest, and the hub covers how it fits together.
Client stories
On camera and in writing — swipe through the founders and teams we’ve helped design, build and grow.
In their words
GMC is thrilled to extend our heartfelt appreciation to Adnika! Collaborating with Ehsan and his team has consistently been an absolute delight. Ehsan's dedication and commitment have ensured that German Medical Center remains an exceedingly satisfied and happy client, especially regarding their Hubspot Onboarding, Digital Marketing, Website Development, Content Creation and Social Media Marketing. Adnika is indeed the Best Digital and Growth Marketing Agency in UAE!
Adnika provided us with their Inbound Sales and Marketing solutions through Hubspot. They helped us generate more qualified leads for our sales team, drive website traffic, increase customer engagement, and grow our customer base. Adnika is a reliable partner that has always taken our specific goals and needs seriously.
Adnika has helped us plan, implement and optimize ad campaigns on Facebook and Instagram. Adnika is truly committed to Performance Marketing. They provided us with a fantastic dashboard with detailed KPIs that helped us track the campaigns’ performance in real time. Adnika also gave us helpful and dedicated support during the whole project, and the campaigns turned out to be a great success. We highly recommend working with Adnika's growth experts.
We really enjoyed working with Adnika’s team. Not only are they talented, but they all take the time to understand whom they're working with, what they're trying to accomplish, and how to help the business achieve its goals. The quality of work we've experienced has made a huge difference for us and helped drive new business.
Adnika helped Sea Technology with setting up new digital channels, such as Google Search Ads, to attract more customers and leverage our brand. We are very satisfied with the results and we will continue with the implementation of lead generation, marketing automation, and performance marketing.
Working with the Adnika team has been a real pleasure! Extremely friendly, Ehsan and Elin are always available with prompt replies, valuable insights, patience, a problem-solving attitude, and high knowledge. Super easy to work with them. I highly recommend the Adnika team to help your business!
I am an artist, but I also manage a collective of DJs. In order to promote our services to our clients, we needed Inbound solutions that could attract the right traffic and promote the brand. Adnika built and designed our Inbound processes as well as create and manage campaigns on social media and Google Ads which helped us attract many more customers. I’m very happy!
We've been using Adnika growth marketing solutions only for a few months. They are highly professional, competent, experienced, and creative. Get ready to get to work with this agency. They will come alongside you as a business owner and feel your pain and joy! Get ready to transform your business.
Questions
Including price per page and the question about AI.
AED 1,200 to AED 4,500 per page covers most of what we are asked to build. The number moves on how much research a page needs, whether it is a homepage or a service page, whether Arabic is included, and how technical the subject is. Anything quoted before those are known is a guess. We scope first, then price, and the scope document is yours whether or not you proceed. These are market ranges rather than a fixed rate card — the proposal carries the real figure.
Because it carries the whole positioning argument and every other page inherits from it. It is usually written last for that reason, after the service pages have proved what the argument actually is.
No. We use it for research, for clustering search data and for structuring notes. The draft is written by a person. Generated copy is an average of what already ranks, which is a structural reason it cannot make you sound different from the pages it averaged.
Two rounds. If a third becomes necessary it usually means the brief or the interviews were wrong, which is our problem to fix rather than yours to pay for.
Ideally two or three conversations: someone in sales, someone who handles complaints, and if possible a customer. Ninety minutes total. Copy written without that is copy written from your website, and your website is the thing being replaced.
Yes, and it happens often. We deliver a document with the heading structure, the metadata and the internal links marked up, so any developer or agency can build from it without interpreting.
Yes, written by a native Arabic copywriter rather than translated. Where budget only covers one language we will usually recommend doing English properly first, because a weak page in two languages is still a weak page.
Yes, though that sits under content marketing rather than here. Website copy and editorial content are different disciplines with different success measures, and treating them as one is why so many company blogs read like brochures.
Each page is written against a specific query with the intent identified from the live SERP, and the metadata is delivered with it. What we will not do is repeat a phrase to hit a density target, which stopped working around 2012 and reads badly.
Interviews and structure take one to two weeks. Writing runs about three to five pages a week after that, plus revision rounds. A ten-page site is typically four to six weeks end to end.
No questions match — try another search.
Next step
We will tell you what it currently says, what it is trying to say, and the distance between the two. No charge for that.
+288% organic traffic
